THE BOTTLED WATER INDUSTRY OF PAKISTANGLOBAL SCENARIO
Bottled Water’ is considered to be the smallest yet fastest growing andmost dynamic segment of the beverage industry. The world bottled water marketrepresents an annual volume of 89 billion litres and is estimated to be worth US$22 billion. Western Europeans are the world’s major bottled water consumerswith per capita consumption of 85 litres, but the most promising markets are inAsia and the Pacific, with an annual increase of 15% for the period 1999-2001.The average world consumption grows by 7% per annum.
Global Bottled Water Market
The world total bottled water consumption grew from 19.186 billion gallonsin 1996 to 30.103 billion gallons in 2001registering a compound annual growthrate of 9.4% during the period. The U.S., Mexico and Western Europeancountries are the leading bottled water consuming countries. However, Asia andthe Pacific regions have witnessed a remarkable growth in consumption duringthe last five years. Table below depicts ten leading countries by consumptionalong with CAGR during1996 – 2001: