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Shift in Consumer Behavior Regarding Juices

Shift in Consumer Behavior Regarding Juices

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Published by adeel
Shift in Consumer Behavior Regarding Juices
Shift in Consumer Behavior Regarding Juices

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Published by: adeel on Jan 27, 2011
Copyright:Attribution Non-commercial

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01/27/2011

 
Executive summery
We are the students of business research and conducting a research on consumer’s behavior regarding to pack juices in Lahore. In Lahore there are two types of pack juicesmarket. First local juice market and other is multinational juice market. People use these juices mostly for entertainment or to quench thrust. Companies of pack juices normallyface a problem of shifting their consumers. This shift in consumers may depend uponavailability, price, taste or some other reason. What strategy should adopt by both localand multinational market in order to save there consumers from changing. Changingconditions of world and clash in civilizations was also a big problem and may effect onthe consumers of multinational companies. In order to find the consumer’s behavior about pack juices and its reasons we were assigned a research project. Our task is to pin point the reasons of changing in consumers.Therefore, for this purpose we identify our research problem and its research objectivesand select Primary data collection method by the used of questionnaires.Our target population is consumers.After depth analysis we can find so many things which are the draw up most importantand effective solution of all our objectives. For this purpose we focus on the consumerswho recently have changed their brand of pack juice. We conclude that the main reasonof this problem is the perception of the peoples about the pack juices.
 
Problem statement
Shift in consumers of pack juices due to change in environment
Objectives
Knowing the reasons of shift in consumers of packed juices brands
To study the work environment of juice companies
Knowing the reasons for using pack juices
Variables
Consumer behavior 
1.Taste
a.Which taste Consumer like to drink 
2.Price
a.What price Consumer can happily pay for juice b.Consumer is price conscious or not.
3.Customer Satisfaction
a.Is the Consumer is satisfied from the brand he/she use.
4.Awareness
a.Is the Consumer is aware of different brands of juices
5.Drinks for fun6.Economic condition
a.Due to increase in inflation the economic conditions of Consumer changed. Consumer tries to save money.
7.Varity of juices
a.Which juice Consumer use when and why?
8.Decision Criteria
 
9.Quality
a.Consumer is quality conscious or not?
10.Purity
a.Is Consumer think that packed juices are pure?
11.Energy
a.Consumer is using packed juices because of extra energy or not.
12.Availability
a.Consumer required brand id available on particular place or not?
13.Health Conscious
a.Is the health conscious people used packed juices more?
14.Packing
 Demographics
1.Age
a.Which age of people use packed juices more?
2.Gender3.living stander
a.what is the living stander of the consumer 
4.Education
a.What is the education level of the packed juices consumers
5.Family traditions
a.Who drink packed juices in home? b.Which brand he/she use?c.How much he/she consume?
6.Trend7.Status

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