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Final Project PSO

Final Project PSO

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Published by adeel
Final Project PSO
Final Project PSO

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Published by: adeel on Jan 27, 2011
Copyright:Attribution Non-commercial


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Marketing PlanPSO (Green XL Plus Diesel)
For whom who create us, fed us, brought us up and give us knowledge.Who is the most merciful, most beneficial and most forgiver. "In thename of God, the Merciful, the Compassionate. Say (O Muhammad) Heis God the One God, the Everlasting Refuge, who has not begotten, norhas been begotten, and equal to Him is not anyone." For whom who ismore loving and kinder than a mother to her dear child? For whom whois the First and the Last?”
We are very thankful to Mr. Mobin ul Haque at UMT who giveschance to prove ourselves, to gain something, to learn something, toexperience something and to test ourselves, and to test our abilities, ourlearning and our perception. We are also thankful to Mr. Wajahat Ali SyedSales manager PSO Lahore, Mr. Waleed Khalid Sales Officer IndustrialConsumer company PSO Lahore and Mr. Syed Shafqat Raza BokhariTerminal Manager and Account Officer who cooperate us to study theirorganization. We really appreciate our friends who gave us valuablesuggestions and initiative in my project.
Strategic Marketing Management
Marketing PlanPSO (Green XL Plus Diesel)
Executive Summary
It is a detailed managerial report on Pakistan State Oil Limited. In thisProject, we have studied company profile, Environment, Business Strategyused by the company, SWOT analysis of the company, Social Responsibility.We have widely studied, their new launched product Green XL PlusDiesel, its technology, its benefits, its Strengths and weakness. We haveapplied Balance Scorecard, Brand Report Card and we have also did its IFE& EFE by small survey and Customer Value Analysis
Strategic Marketing Management
Marketing PlanPSO (Green XL Plus Diesel)
Industry Profile
Pakistan is located at the cross road of Central Asian States and Arabiansea, neighbored by Afghanistan in the North, Iran in the South West and India inthe East, needs a high and sustained growth in energy supply and infrastructurecapacity of 7 to 8 percent per year to support to targeted growth of 7 percent inGDP. The per capita commercial energy consumption in the country is very low atnearly 1/2 of the average of the developing countries. Whereas, the global per capita commercial energy consumption is 59 Giega Joule (GJ) and Pakistan is only8 GJ.Historically, the country depends mainly on imported oil within the annualgrowth rate of about 7 percent. The current annual oil import bill runs at about US$ 1.5 billion, which equals nearly a fifth of the country, export earnings. The localcrude oil production is estimated at about 2.543 million US barrels per year. Thetotal numbers of oilfield are 77 with accumulative production of 358,282 million barrels with ORR of 577,959 million barrels and BRR of 198, 777, million barrels
Strategic Marketing Management

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