Volume 8, Number 13
Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic
Adver tising Needs
We are the Experts
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of
19 million.
Click here or phone
760-434-7474 x171 or x177
or email Abraham
@LatinoPrintNetwork.com
with your needs.
February 16, 2010
In this issue
Here's some simple ways for you to fight Hate Speech from the
National HIspanic Media Coalittion
Now is the time to Register for NALIP 2010 for only $225
USHLI Spotlights Keynote Speakers
The NAHP Convention is coming up - and here's the agenda as it
now stands
CCNMA Accepting Applications for its Scholarships and for 11th
Ruben Salazar Journalism Awards
More Events for your consideration
Issue quote
"Optimism is the foundation of courage."
~Nicholas Murray Butler
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
Un abrazo,
Kirk Whisler
 Executive Editor

Here's Some Simple Ways To Aid In the

Be sure to mark your Fight Against Hate Speech
calendar for the NAHP
2010 Convention:
For years certain groups have been dehumanized and misrepresented on
Albuquerque mainstream media. Now YOU can do something about it!
March 10-13, 2010 In January of 2009, the National Hispanic Media Coalition filed a petition
Sponsorship & for inquiry at the Federal Communications Commission, asking the
Exhibitor Info agency to examine the link between hate speech and hate crimes, and to
allow citizens across the country to voice their concerns. At the same
time, it requested that the National Telecommunications and Information
If you want to
Administration update a 1993 report, The Role of Telecommunications in
attend this event, Hate Crimes. Over the past year the agencies have utterly failed to
please click here: answer those requests.
Registration & Hotel
Information In the mean time, countless people have been the victims of violent, and
sometimes deadly, hate crimes. Hate crimes against the Latino
community have risen over 40% in just the past few years. We know that
hate speech not only inspires violence, but that it also has a profound
effect on the psychological well-being of our children.
Here's what you can do:

1. You can file comments at the Federal Communications

Commission, explaining how the media is failing to serve your
community. Although the FCC has not addressed NHMC's petition
for inquiry, it recently initiated a proceeding about "The Future of
Media and Information Needs of Communities in a Digital Age."
This may be our only chance to voice our grievances with the
FCC! In this proceeding, the FCC asks some very broad questions
about how the media is serving the news and informational needs
of our communities. NHMC will be filing comprehensive comments
about the media's failure to serve the Latino community, and the
proliferation of violent, anti-Latino rhetoric and programming that

Time is Running Out to
Participate in The 2010
International Latino
Book Awards
Go to
www.box.net/shared
/tyallb8yhn
for more information For more information go to the National Hispanic Media Coalition's web
site at www.NHMC.org
The National
Association of
Latino Independent
Producers' 2010
Convention, with
the theme
airs on some mainstream media outlets. We encourage you to do
the same! Or, if you do not have enough time to file your own
comments, we invite you to sign-on to NHMC's comments by
contacting Tatiana Arizaga at tarizaga@nhmc.org or at
626-792-6462 by March 3rd. I will circulate a final draft of NHMC's
comment on March 4th to everyone who contacts Tatiana about
signing-on. If you have the time, I strongly suggest that you file
your own comments. I have attached a comment template to this
e-mail to help you with the formatting of your comment.
Comments can be short and simple, and the FCC MUST hear
multiple voices on this issue to stir it out of inaction. I have also
attached a short memo to this e-mail that summarizes the
questions the FCC is asking and provides instructions on how to
file your own comments. Comments are due March 8th, so please
act quickly.
2. You can forward this e-mail to anyone you know who may be
interested in getting involved.
 Navigating in a
Sea of Change,
will be held April
9-11 at Loews Santa
Monica Beach
Resort.

This event is a GREAT

place learn, grow and,
most importantly,
network within the
Entertainment Industry.
If you have film, TV,
video, or documentary
projects this is where you
want to be.

The All-in-One
Translation, Editing &
Design Service.
Get the service you need
from an experienced
publication translation
service; contact
transedita@live.com
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Now Is The Time To Register For the
NALIP Conference and Save Money

If you are going to the NALIP 2010: NAVIGATING IN A SEA OF

CHANGE National Conference, please be aware that the Early
Bird Registration rate of only $225 expires this Friday, Feb. 19,

Cal State San Bernardino will
host its first Latino Education
and Advocacy Day, or LEAD,
conference for educators and
advocates on Monday, March
29, 2010. Speakers include
Dolores Huerta, Sylvia Mendez
and Juan Sepulveda.
Click here for more info.
For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
study entitled The
Strengths of Hispanic
Owned Publications
The study details through
interviews and research the 29
key values Hispanic
Publications offer to those
wanting to reach the Latino
community.
Click Here To Get The
FREE 80 Page Study
and that the rate will then go up to $275. Register before the
end of the week and save money!!
This will be our 11th annual conference for Latino/a producers,
performers, writers, directors and executives; all attending this
inspiring professional development event from all over the
world! The theme of our 2010 conference is what is really
working for the independent filmmakers now. The program is
co-chaired by NALIP board members Alexis Garcia (WME) and
former Flaherty Executive Director Margarita de la
Vega-Hurtado, as well as Peter Murrieta (writer/executive
producer - "Wizards of Waverly Place"). The event begins with
a keynote lunch on Friday, and runs through noon on Sunday.
It covers television and independent features, documentaries
and new distribution models, plus skills development and
networking.
On Thursday April 8, as a pre-conference event, we'll have our
third NALIP 2010 Actorfest Studio -- If you are a performer,
you can not miss this day full of exciting and engaging
workshops, conversations, and networking opportunities with
casting, acting, and auditioning professionals who'll share their
wisdom and experience to help propel your acting career to
new heights! The NALIP 2010 Actorfest Studio is open to
Latino/a performers of any age or level of experience! And it's
FREE for registered conference attendees!
Also, all registered NALIP 2010 attendees are eligible for:
Application to the Latino Media Market - get funding
and/or distribution for your project!
FREE admittance to the Friday and Saturday keynote
lunches - with guest speakers like Soledad O'Brien of
CNN!
FREE admittance to the Friday night screening of "Mother
and Child" - including Q&A with the film's writer/director
Rodrigo Garcia and stars Jimmy Smits and Elpidia Carrillo
Admittance to all open workshops and sessions, including
There Will Be Sangre: Writing Latin Horror, How
Newcomers Break Into The Business, and many more!
DO NOT miss these opportunities - Register Today! by
going to http://www.nalip.org/NALIP2010/index.shtml
 USHLI Spotlights Keynote Speakers

USHLI announces two more featured speakers scheduled to

address our 28th national conference. On Thursday, addressing
our Educational Achievement Luncheon will be the Hon. Thelma
Melendez, Assistant Secretary of Education. The Hon. John
Sepulveda, Assistant Secretary of Veterans Affairs will address
our Corporate/Community Leadership Awards Dinner.

The Hon. Thelma Meléndez de Santa Ana was confirmed as

assistant secretary for elementary and secondary education at
Need A the Department of Education by the U.S. Senate on July 24,
2009. In this position, she plays a pivotal role in policy and
Quality Portrait for
management issues affecting elementary and secondary
your business, education. Dr. Melendez directs, coordinates and recommends
restaurant or family? policy for programs designed to assist state and local education
agencies with improving the achievement of elementary and
Ignacio Gomez has over secondary school students. She helps ensure equal access to
250 satisfied clients. services leading to such improvement for all children,
Call Ignacio Gomez at particularly children who are economically disadvantaged. Dr.
818-243-2838 Melendez fosters educational improvement at the state and
local levels, and provides financial assistance to local education
agencies whose local revenues are affected by federal
NEED PRINTING? activities. She also serves as the principal adviser to the U.S.
Wholesale printing and secretary of education on all matters related to pre-k,
mailing services. elementary and secondary education.

Great prices! The Hon. John Sepulveda, Assistant Secretary and VA's Chief
Great Quality! Human Capital Officer, serves as principal advisor to the
Fast Turn-a-round! Secretary, his executive staff, and the Department's human
resources managers and practitioners on matters pertaining to
Give us a call:
human resources; labor-management relations; diversity
951-677-0017 or email:
management and equal employment opportunity; resolution
pleasequote@yahoo.com
management; employee health and safety; workers'
compensation; and VA Central Office administration. Asst.
We have the PERFECT Secretary Sepulveda brings over 25 years of experience as an
Vehicle for you to reach innovative leader in the public and private sectors. As Deputy
Ad Agencies, Media Director of the Office of Personnel Management (OPM) during
Buyers, Hispanic Media the Clinton Administration, he led various initiatives to promote
& Marketing Firms greater diversity throughout the U.S. Government, including
increasing the representation of Latinos within the Federal
workforce. While at OPM, Asst. Secretary Sepulveda served on
the White House Interagency Task Force on Asian American

The 2010 Hispanic Marketing 101
Yearbook is a 176 page book with
over 50 articles on Hispanic
media, Marketing to Latinos, the
Audiences that make up the
Hispanic market, current trends
in media.
40 advertisers are
already in - you
should consider
joining them
Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
Hispanic Zip Profile USA
offers you a totally different
way to market to Latinos.
Not merely the number of
Latinos in a zip code and a
few basic characteristics,
but over a thousand pieces
of GREAT data. For example
target Hispanics by five
comprehensive levels of
and Pacific Islanders, the President's Council for Y2K
Conversion, and the President's Council on Integrity and
Efficiency. He was sworn in by the Secretary of Veterans
Affairs, Eric K. Shinseki, on May 20, 2009.
Click here for more info.
If you are interested in the Entertainment Industry, consider
joining the National Association of Latino Independent
Producers. For 10 year NALIP has helped thousands of Latinos
gain access and power within the Entertainment Industry. The
organizations serves producers, directors, writers, and all other
behind the camera professions. For more information about
becoming a member click here. Regular memberships are as
low as $50 and student memberships only $20.
NAHP Agenda and
Workshop Overview
The 25th Annual Convention and Business Expo promises is
shaping up to have a very strong set of speakers and
workshops. While some important details still need to be
finalized, the following is a current update that can shared with
potential exhibitors, guests, and publications.
Thursday, March 11, 2010
"Building New Sources of Revenue" - Hear from three
publishers on how they've created incremental revenue that is
helping fuel their growth. How they did it and what they've
learned from the process. Use their success to move your
publication forward.
"Marketing to Hispanics" - Get the latest insights on how
America's major marketers now view the Hispanic market and
what they are doing to gain their fair share of America's fastest
growing segment. Dr. Filipe Korzenny, of the Hispanic
Marketing Center at Florida State University will share his
insights in working with major corporations on their Hispanic
 language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223
for more information.
Need Great Artwork
For Your Marketing
Efforts?
Ignacio Gomez has
created 150+ magazine
covers; 625+
illustrations for
marketing campaigns;
40+ movie and theater
posters; and hundreds
of other images.
Call Ignacio Gomez at
818-243-2838
Sign up for Hispanic Marketing
initiatives. He is the keynote speaker for the opening luncheon.
"Why your Publication Should be Minority certified" - The
benefits of certification, where to get help, and what to do after
you get certified will all be covered in this one workshop. Mark
Prince of Professional Partnering Solutions, Inc. Eduardo
Pereira, Vice President Procurement Services for the US
Hispanic Chamber of Commerce, and Ana Meuller, a Diversity
Procurement Specialist with the State of New Mexico will be the
panelists. Mark Prince is currently embedded in the MEC:Global
media agency where he leads their efforts towards creating
greater supplier diversity with media companies. Eduardo
Pereira and the USHCC are leaders in helping businesses
understand the benefits and responsibilities of becoming a
W/MBE certified enterprise. Ana Meuller will provide a
governmental perspective.
"NAHP Membership Services" - Mary Ann Gomez, the
NAHP's new Executive Director will lead the conversation about
the current plans on how the NAHP intends to support their
members during 2010 and beyond.
"Building Circulation through an online virtual
publication." - Several audit companies now include a
publication's web traffic within their audit reports. Learn about
the technology options and the success other publications are
having with this approach.
Friday, March 12, 2010
"Integrating Photography into Your Publication" -
Nationally recognized photographer Jose Galvez will lead the
workshop on the latest approaches to integrate photography
into your publication. Jose Galvez is a Pulitzer Prize winning
photographer that has been documenting Latino communities
in America for over 30 years.
"How to successfully leverage social media tools to
engage your readers and advertisers." - Manny Ruiz,
founder of Hispanic PR Newswire will speak on why everyone is
talking about Facebook and Twitter. He will show you the best
practices around using these tools as well as how it can help
you engage readers as well as help advertisers.
"Mexican Journalists - A Point of View" - Hear from
Gonzall Leano Reyes, AME President, Julio Bazan, AME General
 101 podcasts Manager, and Oscar Rodriguez, AME VP of International Affairs
on the latest trends in journalism in Mexico and its implications
within the United States.

"How to profitably sell local advertising on your

website" - Gloria de Jesus and Bill Gato will make a
presentation on the latest approaches publications are using to
attract local advertisers to their websites. Gloria is a seasoned
sales trainer with over 20 years of experience in advertising
sales and the training of media sales forces. She recently
worked for the nationally recognized Blinder Group where she
worked throughout the United States and South America
The Big Winner training local sales reps on how they can also sell the web site
at the 2008 Tony's is to their local clients. Bill Gato is the Founder and President of
Hdnweb where he has extensive experience on the issues and
now slated to be a
approaches being used today to profitably build traffic and
movie
revenue on a publication's website.

Saturday, March 13, 2010

"Advertising Roundtable" - A number of major corporations
are sending representatives from their corporate marketing
departments as well as their agencies. It is an opportunity to
hear what these advertisers are looking for in their media
partners, how to most efficiently contact them, as well they get
Join Our List a chance for them to hear the publisher's 30 second "elevator
pitch" about why their publication is unique. This is a several
hour networking event at its finest. As of February 12, 2010,
we have confirmed participation from AT&T, Wal-Mart, and
Continental Airlines. The expectation is to have another 3 to 6
advertisers in attendance for this important event.

"How media buying has changed and how to stay in the

buy" - A panel discussion about how media agencies make
their decisions as to which publications to choose, how to best
influence those decisions, and what you need to know to
decode the confusing world of advertising agencies, media
agencies, and publication rep firms. What roles they play and
what they are looking for in a publication partner will also be
covered.

"What are the policy issues on the table for Hispanics in

2010 and why" - Hear the latest insights on what all
publishers and editors should be thinking about with respect to
the Hispanic communities they serve. The three panelists are:
Javier Palomarez, President/CEO of the Hispanic Chamber of
Commerce, Tom Saenz, President MALDEF, and David Honig,
President, Minority Media and Telecommunications Council.

CCNMA Accepting Applications for its

Scholarships and for 11th Ruben Salazar
Journalism Awards

Applications are now available for CCNMA scholarships, which

average about $1,000 each and available to students who live
in or attend college in California. Entry forms are now available
for the 11th Ruben Salazar Journalism Awards to recognize
stories and photos that "contribute to a better understanding of
Latinos in the United States." There are five categories:
Print/Online, Print Photography, TV, Radio and Commentary.

For more information visit the CCNMA Web site at

www.ccnma.org and click on the appropriate icon on the left
side. Awards deadline is March 12, 2010. Scholarship
applications deadline is April 2, 2010.

CCNMA: Latino Journalists of California was founded in 1972 in

Los Angeles, and it is the oldest organization of journalists of
color in the country. The association first offered scholarships in
1976 to Latino journalism students, and in 1978 held its first
job fair. In 1979 an executive office was established at the
University of Southern California's Annenberg School for
Communication & Journalism.

More Events For Your Consideration

 Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to
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HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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