Volume 8, Number 9
Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic
Adver tising Needs
We are the Experts
 La+no
 Legisla+ve
 Caucus
 Invita+on
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of
19 million.
Click here or phone
760-434-7474 x171 or x177
or email Abraham
@LatinoPrintNetwork.com
with your needs.
February 2, 2010
In this issue
NALIP 2010 Conference: NAVIGATING IN A SEA OF CHANGE
Program and Registration Online Now!
A month-long dedication and prayer for the women and
residents of Ciudad Juárez, Mexico
Call for NAHP Candidates for the Upcoming Elections at the NAHP
Election in Albuquerque
California
17th ANNUAL SAN DIEGO LATINO FILM FESTIVAL TO SCREEN
OVER 40 FEATURE & SHORT MEXICAN FILMS AT UPCOMING
MARCH 11-21 CELEBRATION
More Books for your consideration
Issue quote
"A pessimistis one who makes difficulties of his
opportunities and an optimist is one who makes
opportunities of his difficulties." ~Harry Truman
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
Un abrazo,
 Kirk Whisler
Executive Editor

Be sure to mark your

calendar for the NAHP
NALIP  2010  Conference:
2010 Convention:
Albuquerque NAVIGATING  IN  A  SEA  OF  CHANGE
March 10-13, 2010 Program  and  RegistraBon  Online  Now!
Sponsorship &
Exhibitor Info NALIP is proud to announce details of our 11th national conference, set
for April 9 - 11, 2010 at the Loews Santa Monica Beach Hotel in Santa
Registration & Hotel Monica, California, with a special Latino edition of Backstage's Actorfest
Information on April 8. Click here to read about this jam-packed weekend of plenaries
and conversations, workshops and networking events plus an exciting
sneak preview screening.

NALIP Board members Alexis Garcia (WME) and filmmaker Margarita de

la Vega-Hurtado, along with "Wizards of Waverly Place" Executive
Producer Peter Murrieta, co-chair this year's event. They have invited top
visionaries to help us all navigate the many options and opportunities in a
challenging time. This year we will showcase what is actually working
right now for writers and directors, performers and producers: What
genres? What funding strategies? What distribution plans to deliver real
The All-in-One
revenues? And what partnerships in a wild and confusing sea of
Translation, Editing &
possibilities?
Design Service.
Get the service you need This event is organized as a creative and business event for Latino
from an experienced filmmakers, and for those interested in Latino content. As we look at all
publication translation the changes in media making, distribution, marketing and creation right
service; contact now, NALIP's 2010 conference will include plenty of professional
transedita@live.com development and networking opportunities. This is a dynamic, unique and
or go to inspiring weekend. Top-level speakers bring analyses of the documentary
www.transedita.com and television industries while projecting trends of relevance to us all.
Artists hold intimate conversations about their craft. Workshops teach

For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
study entitled The
Strengths of Hispanic
Owned Publications
The study details through
interviews and research the 29
key values Hispanic
Publications offer to those
wanting to reach the Latino
community.
Click Here To Get The
FREE 80 Page Study
skills for emerging and mid-career filmmakers. Pitch and screening events
showcase skills and ideas. Awards celebrate past triumphs and recognize
rising talents. Meeting events like the concurrent Latino Media Market
make matches between executives, funders and projects.
NALIP 2010: NAVIGATING IN A SEA OF CHANGE is presented by HBO
and the National Latino Media Council. NALIP 2010 will feature
executives from HBO, Sony, ABC/Disney, Time Warner, PBS, SiTV, CBS,
Fox, CPB, NBC, Showtime, WME, CNN, and more. It will involve guilds
and unions like SAG, WGA, AFTRA and the DGA while examining the
craft of artists like Peter Murrieta ("The Wizards of Waverly Place"),
Soledad O'Brien ("Latino in America") and Rodrigo Garcia (MOTHER
AND CHILD). It will have workshops for actors and directors,
documentary makers and aspiring television writer/producers. There will
be a chance to get in the room with top executives, to practice pitching,
and showcase directing reels. And we will hold our sixth Latino Media
Market for strategic business meetings.
In total, it will be an important event not to be missed as the entire
industry navigates the sea of changes affecting us all. We look forward to
seeing long-time members and industry leaders, along with new members
and makers. This is the place to be if you are part of or interested in
Latino media. Plan to spend a dynamic, creative weekend with us!
The National Association of Latino Independent Producers' annual
conference, NALIP 2010: Navigating in a Sea of Change, runs April 9 -
11, at the Loews Santa Monica Beach Hotel in Santa Monica, CA.
 Need A
Quality Portrait?
Ignacio Gomez has over
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Call Ignacio Gomez at
818-243-2838

Participate in The 2010

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Book Awards
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A month-long dedication and prayer
pleasequote@yahoo.com for the women and residents of
Ciudad Juárez, Mexico

CASA 0101 will devote the entire month of March 2010 to

events and performances that will call attention to the

Cal State San Bernardino will
host its first Latino Education
and Advocacy Day, or LEAD,
conference for educators and
advocates on Monday, March
29, 2010. Speakers include
Dolores Huerta, Sylvia Mendez
and Juan Sepulveda.
Click here for more info.
We have the PERFECT
Vehicle for you to reach
Ad Agencies, Media
Buyers, Hispanic Media
& Marketing Firms
The 2010 Hispanic Marketing 101
Yearbook is a 176 page book with
over 50 articles on Hispanic
media, Marketing to Latinos, the
Audiences that make up the
Hispanic market, current trends
in media.
40 advertisers are
atrocities happening in Ciudad Juarez, Mexico. Events
scheduled will include a play titled Don't Call Me Baby!, live
performances, art exhibits (curated by Victoria Delgadillo and
co-sponsored by Self Help Graphics & Art), film screenings,
panelists/lecturers, prayer circles, and a global "40 days of
Prayer for Juárez" beginning on Tuesday, February 16. Large
groups of strong, dedicated, and committed women and men
will explore the power of healing when they all begin 40 days
of prayer for one cause, one purpose, and one mission. The
praying will end on March 27th culminating with a special event
that evening featuring award winning journalist Diana
Washington Valdez from the El Paso Times who has been at the
forefront. Featured artists include Josefina López, Victoria
Delgadillo, Mujeres de Maiz poetry collective, Ramona
Gonzales, Carlos Ramos, and more. March 4 - March 27, 2010
at CASA 0101, 2009 E. First Street, Los Angeles, CA 90033. For
more information call (323) 263-7684 or visit
www.casa0101.org. A schedule of events will be available on
aprayerforjuarez.org beginning February 1, 2010.
A Prayer for Juárez is an event dedicated to uplift and raise
awareness about violence against humanity around the world,
beginning in Juárez. The main approach is to no longer come
from a place of anger, hate or protest, but from a place of love
and prayer towards this city and its people. Anyone is invited to
come pray as they do for the sole purpose of casting a light on
Juárez: the city and the women there. When police, guns,
armies, militias, government and money have not made an
impact in saving the lives of the residents in Juárez living
amongst violence, hate towards women, and drug wars every
day, A Prayer for Juárez acknowledges that the tragedies in
Juárez are a spiritual battle, and it will make a stand to tackle
this war with the biggest army we as humans have behind
us....the power of love and prayer. (Other similar events are
being scheduled in Mexico City, Sydney, Australia and around
the world. Visit unaoracionporjuarez.blogspot.com and
Facebook: Una Oración por Juárez for further details.)
The Women in Juárez: Since 1993 and up to 2002, the corpses
of hundreds of women-no one has an exact count but 340 to
over 620 have been reported throughout various sources- have
turned up in the desert, in vacant lots and drainage ditches in
the northern Mexican city of Ciudad Juárez, Chihuahua, a
border city across the Rio Grande from the U.S. city of El Paso,
Texas. The young women were kidnapped, raped, and violently
murdered or mutilated. Many of the victims were chillingly

already in - you
should consider
joining them
Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
Hispanic Zip Profile USA
offers you a totally different
way to market to Latinos.
Not merely the number of
Latinos in a zip code and a
few basic characteristics,
but over a thousand pieces
of GREAT data. For example
target Hispanics by five
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language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223
for more information.
Need Great Artwork
For Your Marketing
similar: young, slim, dark complexion, shoulder-length hair,
and poor daughters of the working class who worked at
maquiladoras (factories). The cases of the women in Juárez
remain unsolved as of today.
CASA 0101, founded by Josefina López (Hungry Woman in
Paris, Real Women Have Curves) in 2000, is an Imagen Award-
winning, non-profit 501(c)(3) organization, dedicated to
providing vital arts, culture and educational programs-in
theater, filmmaking, art and dance-to the community of Boyle
Heights, thereby nurturing the future storytellers of Los
Angeles who will someday transform the world.
For more information, email aprayerforjuarez@gmail.com or
call (323) 263-7684
CALL FOR NAHP ELECTION CANDIDATES -
DUE FEBRUARY 10, 2010
From David Cortinas, NAHP Board of Directors Secretary
and Chairman of the Bylaws Committee
It is time again to elect our regional leaders!
This is the official call for the election of the members of the
Executive Board of the NAHP for the period 2010-2012.
In a recent NAHP Executive Committee meeting, President
Clara Padilla Andrews asked I lead the process for this year's
election. As such, please note the information in this memo
that outlines the process for the election and attached (via
email as a separate attachment) is the nomination form.
The election will take place at a General Membership Meeting
to be held on Friday March 12, 2010 at 3:30 p.m., at the
Albuquerque Hotel in Albuquerque, New Mexico, during the
25th NAHP Annual Convention & Expo, scheduled from March
10 to March 13, 2010.

Efforts?
Ignacio Gomez has
created 150+ magazine
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40+ movie and theater
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of other images.
Call Ignacio Gomez at
818-243-2838
Sign up for Hispanic Marketing
101 podcasts
 La+no
 Legisla+ve
 Invita+on
The Big Winner
at the 2008 Tony's is
now slated to be a
movie
According to the NAHP Bylaws,The members of the Executive
Board shall be elected starting in odd-numbered years by ballot
to serve for a period of two (2) years or until their successors
are elected. The Executive Board's terms of office shall begin at
the close of the Annual Meeting at which they are elected. Only
one (1) designated representative of the publisher of a general
member publication can be considered eligible to serve on the
Executive Board.
The publication must be in good standing both with the NAHP
as a general member, and with a recognized Audit Company.
If you are interested in the Entertainment Industry, consider
joining the National Association of Latino Independent
Producers. For 10 year NALIP has helped thousands of Latinos
gain access and power within the Entertainment Industry. The
organizations serves producers, directors, writers, and all other
behind the camera professions. For more information about
becoming a member click here. Regular memberships are as
low as $50 and student memberships only $20.
California
Caucus
The California Latino Legislative Caucus would like to invite you
to a Latino Leaders Reception (LLR) taking place at the
Knothole Club at Angel Stadium (2000 Gene Autry Way,
Anaheim, CA) on Thursday, February 18, 2010 from 5:30 pm to
7:00 pm. This event is the first Latino Leaders Reception
taking place this year. Last year, the Latino Caucus established
the LLR series and held six very successful mixers throughout
California that provided community leaders an opportunity to
interact with elected officials. This event is scheduled to cover
Orange County and is free and open to the public. However, all
we ask is for you to RSVP your attendance to
ca.latinocaucus@gmail.com by Wednesday, February 17, 2010
by 5:00 pm with the following information:
Join Our List NAME:
ORGANIZATION:
TITLE:
PHONE:
EMAIL:

17th ANNUAL SAN DIEGO LATINO FILM

FESTIVAL TO SCREEN OVER 40 FEATURE &
SHORT MEXICAN FILMS AT UPCOMING
MARCH 11-21 CELEBRATION

MEDIA ARTS Center San Diego's 17th Annual San Diego Latino
Film Festival is proud to celebrate Mexico's Bicentennial with an
exciting array of Mexican short and feature films. This year's
festival will screen over 40 Mexican films during the March
11-21, 2010 run to take place at UltraStar Mission Valley
Cinemas at Hazard Center (7510 Hazard Center, San Diego, CA
92108).

The 2010 San Diego Latino Film Festival will screen such
feature films as ARRANCAME LA VIDA (Daniel Gimenez Cacho),
TRASPATIO (Ana de la Reguera), CINCO DIAS SIN NORA
(Cecilia Suarez), NIKTE (Pedro Armendariz Jr.), PARADAS
CONTINUAS (Silverio Palacios), AMAR A MORIR (Bruno Bichir),
MORENITA EL ESCANDALO (Maya Zapata), COSAS
INSIGNIFICANTES (Barbara Mori), SOLO QUERIO CAMINAR
(Diego Luna) and many more.

Additionally, SDLFF 2010 will screen over 20 short films from

Mexico, including a special collection of animated shorts,
SUERTES, HUMORES Y PEQUEÑAS HISTORIAS DE LA
INDEPENDENCIA, in celebration of Mexico's Bicentennial.

Founder and Executive Director, Ethan van Thillo, is honored to

screen such a great array of Mexican films at this year's
festival. "Looking at this year's line-up, it shows what great
diversity the Mexican film industry is producing currently. Our
2010 festival will screen award-winning art-house films from
Mexico, popular films with telenovela stars, animation features,
documentaries and even a science-fiction feature this year!"

A complete schedule of Mexican films and screening dates will

be officially announced February 15, 2010 at
www.sdlatinofilm.com See confirmed feature films to date
attached to this press release.

FESTIVAL INFORMATION: Media Arts Center San Diego

(MACSD) is a non-profit organization with a mission to nurture
and support media artists working in film, video, audio, and
computer-based multimedia. The San Diego Latino Film Festival
was originally established as a student film festival. Since that
time, the festival has developed into one of the larger and most
well respected Latino film festivals in the country. Over
180,000 people have attended and over 4,000 films/videos
from across Latin America and the United States have been
screened.

Celebrating the best in international Latino cinema at the

longest-running Latino Festival in Southern California, San
Diego Latino Film Festival proudly announces its 17th
anniversary edition. The Festival will be held from March 11-21,
2010 at UltraStar Mission Valley Cinemas at Hazard Center
(7510 Hazard Center Dr. San Diego, Ca 92108). Close to
20,000 festival goers will have the opportunity to attend over
150 screenings, meet approximately 100 actors and filmmakers
and attend workshops, live music events, parties and other
exciting events.

Sponsors for San Diego Latino Film Festival '10 include

Academy of Motion Picture Arts & Sciences, San Diego Union-
Tribune, Aeromexico, Bank of America, Enlace, Cox
Communications, Neighborhood House Association, Cine Latino,
Sharp Healthcare, Northwestern Financial, City of San Diego
Commission for Arts & Culture, SanDiego.com, MTS, National
Endowment for the Arts, County of San Diego, Nickelodeon,
San Ysidro Health Clinic, Univision KBNT 17, Telemundo 33,
MyTV 13, La Invasora 99.7, Pulsar 107.3 FM, La Poderosa 860
AM, Jack FM 100.7, Azteca America San Diego 15, ABC10,
Blindajes Goldman, El Latino Newspaper, El Mexicano,
University of Phoenix, Latino Public Broadcasting, U.S. Grant
Hotel's The Grant Grill, California State University San Marcos,
Brazil Today, Gente Bien Magazine, Radio Latina 104.5 FM, La
Mejor 99.3 FM, Brazilian Pacific Times, Z90.3 FM, Magic 92.5
FM, EXA 91.7 FM, Centro Cultural Tijuana, TijuaNEO, The SE
San Diego Hotel, San Diego Padres, Advantage Homes,
Consulate General of Mexico in San Diego, Think Blue San
Diego, and Yolanda S. Walther-Meade.

Tickets are $9.50, for general audience, and $7.50 for

Students, Seniors, Military & MEDIA ARTS CENTER SAN DIEGO
Members (ID required). 2010 Film or Festival Passes are also
available. Film Pass is $90, which includes entrance to 11 films,
no waiting in lines and VIP seating and the Festival Pass, which
is $180 and includes OVER 100 programs, no waiting in lines,
VIP seating, 4 workshops, 1 year FREE MEDIA ARTS CENTER
SAN DIEGO Amigo membership, and entrance into all Festival
Galas.

More Books For Your Consideration

 Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com
 Please feel free to forward this newsletter on to others who
may find it useful. Please unsubscribe if you no longer wish to
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HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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