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Hispanic Marketing 101 Volume 8 # 5

Hispanic Marketing 101 Volume 8 # 5

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Published by Abraham Larrondo
Since it’s beginning the Hispanic Marketing 101 (HM101) newsletter has been captivating the interest of many marketing professionals across the nation wanting to understand the trends and methods for reaching the ever-growing Latino community in the U.S. Kirk Whisler is the editor in chief of this weekly publication that boast more than 10 thousand subscribers. Visit the official website of HM101 by following the link below.

http://www.hm101.com
and
http://www.abcell.co
Since it’s beginning the Hispanic Marketing 101 (HM101) newsletter has been captivating the interest of many marketing professionals across the nation wanting to understand the trends and methods for reaching the ever-growing Latino community in the U.S. Kirk Whisler is the editor in chief of this weekly publication that boast more than 10 thousand subscribers. Visit the official website of HM101 by following the link below.

http://www.hm101.com
and
http://www.abcell.co

More info:

Published by: Abraham Larrondo on Jan 27, 2011
Copyright:Attribution Non-commercial

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01/27/2011

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Volume 8, Number 5
 
January 19, 2010
FFoorr AAllll YYoouurr OOnnlliinnee&& PPrriinntt HHiissppaanniiccAAddvveerrttiissiinngg NNeeeeddss
We are the Experts
Latino Print Network works withover 625 Hispanic publications in180 markets nationwide with acombined circulation of 19 million.
Click here or phone760-434-7474 x171 or x177
or emailAbraham@LatinoPrintNetwork.comwith your needs.
The Al Día Foundation issponsoring two specialawards for journalists -and the prize is in cash.Click here for info
Hola!
 In this issue
Dipstick on Entertainment Diversity, Thoughts from NALIP'sExecutive Director 
The National Hispanic Media Coalition Supports an Open andNeutral Internet
CALL FOR ENTRIES TO IAPA'S ANNUAL AWARDS FOR EXCELLENCE IJOURNALISM CONTEST 2010 
LISTA Elects Microtech CEO Tony Jimenez as New National Chair 
Editor & Publisher Will Continue To Publish
More events for your consideration
 Issue quote
 
The unthankful heart... discovers no mercies; but let the thankful heart sweep through the day and,as the magnet finds the iron, so it will find, in everyhour, some heavenly blessings!" ~Henry Ward  Beecher 
If you find a quote you like let me know. I will be happy to send to our 8,800 plusHispanic advertising and media executives & give you a plug for sending it!
Our Goal 
Latino Print Network's goal with each issue is for you to say at least once "I didn't know that". 
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and thecommunity. We've interviewed over 50 media, marketing and community leaders to provide you with their insights.Un abrazo,
 
Be sure to mark yourcalendar for the NAHP
Kirk Whisler Executive Editor 
Dips%ckonEntertainmentDiversity
A Message from the National Association of Latino Indepdendent Producer's (NALIP)Executive Director Kathryn F. Galan
The New Year is not just a time of resolutions and aspirations, projectstarts and dynamic exercise routines. In our industry it is also a moment
 
2010 Convention:
AlbuquerqueMarch 10-13, 2010Sponsorship & Exhibitor InfoRegistration & HotelInformation
The All-in-OneTranslation, Editing & Design Service.
Get the service you need from an experienced  publication translationservice; contact 
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that brings into sharp focus certain advances, or setbacks, in the field of media diversity. For one thing, it is "Awards season," a summary andcelebration of the best and most appreciated creative efforts of theprevious year. For another, it is "Sundance season," time for the bigdaddy of independent film festivals to highlight and launch the creme of the crop of 3,724 feature-length submissions put forward by indienarrative and documentary filmmakers. As such, it is a chance to touch in and notice: how are Latino/a mediaartists doing? Where are NALIPsters in this mix? What do we still need todo to make measurable progress for our filmmakers and their important,valuable, creative stories?Well, as the Hollywood Reporter noted this week: "While commentatorsregularly pore over Academy's annual list of nominees in search of peopleof color, it's really the film industry's fault when they fail to materialize. For,particularly behind the camera, the industry has been slow to diversify,and it's that reality that is reflected in the Academy's nominations." Hm. Itdoes make sense great U.S. Latino/a artists cannot be nominated if their films are not yet funded and produced, or if they are not selected to workon projects made within the industry. It also comes as no surprise that theexecutive branch of our industry - the decisionmakers, studio executives,agents and managers, bankers and marketers - are also "slow todiversify." But in NALIP's 11th year, this seems worse than slow: itappears that diversity is really on a backburner in manner regards. Thedipstick on diversity reading is far too low for the 21st century, whereLatinos and other minorities are the majorities in many states, and inconsuming media across all platforms.We at NALIP cannot let this happen. Even in a challenging economicclimate where the industry has taken drastic measures to cut costs andemployees, development slates and philanthropic donations, they alsohad record box office profits in 2009, and some great candidates for the Academy and other awards. We want to appreciate those who are givingLatinos opportunities - to intern and work, to write and direct, to haveprojects developed and funded - while we don't let up the pressurearound the apparent need for more executives and others "behind thecamera" of color.What about in indieland? While we are very proud of LPA Fellow NicolasEntel, who has been invited to Sundance TwentyTen with the wonderfuldocumentary "Sins of My Father," just licensed for broadcast by HBO,there is no LA MISMA LUNA as at Sundance 2007, no SLEEP DEALER

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