Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
tap 97-2003

tap 97-2003

Ratings: (0)|Views: 13 |Likes:
Published by Urmee Doshi

More info:

Categories:Types, Business/Law
Published by: Urmee Doshi on Jan 28, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

09/25/2012

pdf

text

original

 
MARKETINGMANAGEMENT
CHAPTER 21² TAPPING INTO GLOBALMARKET
Guided by DR. S.V KULKARNIPRESENTED BY:URMEE DOSHI (27)NAINA HINGHER (32)SANDEEP KAUR BATH (11)
 
What
is
a
Glob
a
l Firm?
 A global firm is one that operates in morethan one country and captures R&D, production, logistical, marketing, and  financial advantages in its costs and reputation that are not available to purely domestic competitors.
 
M
aj
or Decisions inIn
t
ern
at
ion
a
l M
a
rke
t
ing
Deciding whether to go abroad
Deciding which markets to enter
Deciding how to enter
Deciding on the marketing program
Deciding on the marketing organization

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->