Introduction

 What makes u remember of Parle G

 In 1929 a small factory was set up in the surburbs
of Mumbai city which produce sweets and toffees.
 After a decade in 1939 the company started
manufacturing biscuits.
 For around 75 years, Parle have been
manufacturing quality biscuits and confectionery
products.
1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
MARKET PRODUCTION
Major Market Share Holders –
Organized Sector
 Products
 Consistency

Production
Distribution
Brand
 Price Strategy
 Parle G has adopted the Market Penetration strategy i.e. low price
along with capturing of a large market.
 Also they focus on providing good quality products at the same time,
which means it uses the value pricing method.
 The value-for-money positioning helps generate large sales volumes
for the products.
 Parle G is available in Re 1,Rs 2, Rs 4 to Rs 25 packet.
 Profit margin for distributors is 4% and for retailers is 10-12%
 Parle-G maintained its price of Rs.4.00 for the last 12 yrs & has seen
the
 variation in its sales due to increase in price by mere 50p.
 Place Mix
 The extensive distribution network, built over the years,
is a major strength for Parle Products.
 Channel levels:
 Level 1 - availability to all departmental stores.
 Level 2 – Since it’s an FMCG product this channel exists for
customers scattered throughout the country .
 Level 3 – Mass consumption & suitable for national &
international coverage. For e.g. Parle’s international operations
consist of serving markets in the Middle East,Africa, South
America, Sri Lanka, Australia and North America for which
the 3 level distribution channel exists.
The consumer is the focus of all
activities at Parle. Maximizing
value to consumers and forging
enduring customer relationships
are the core endeavors at Parle.
PARLE – G SPONSORED TELE-SERIES SHAKTIMAN
 How Parle – G has utilized the power of
advertisement to attach with people’s emotions, right
from the beginning.
KRACKJACK MONACO BITES

MONACO JEFFS

SIXER
MARIE CHOICE
NIMKIN
HIDE & SEEK
FUN CENTRE
KISSME BAR ORANGE CANDY

MANGO BITE POPPINS

ROLA-A-COLA
MELODY
TOFFEES
MAGIX
MILK SHAKTI
PARLE CREAM