Subject I: Search result presentation
We have a lot of control over how our pages appear in search results. Optimizing a page's title tag, descriptionmeta tag, and the look and structure of the URL can go a long way towards improving its presentation in thesearch results. This helps users make more informed decisions about the results they click on. Also, a moredescriptive title tag and URL naming structure can help the search engine understand the content of the pagebetter.
A descriptive title and description meta tag can help a result pop out better to search users
Title tag format and length
Using descriptive words and phrases in your page's title tag helps both users and search engines better understand the focus of the page.