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Rational appeal

Gillette (very economy shavebelow 2 rupee)

Surf Excel ( economy as well as performance)

Q mobile ( economy , performance quality)

Zong ( is sa sasti khamoshi)

Tata Docomo 21.7 mbps (unlimited potential, in your hands)

Fair n hand some( white skin in10 days)

Mitsubishi mr slim xtreme (economy , performance ) is kay choty size par mat jana

Philips ( economy????????????? Save today survive tomrrow Flip it off)slogan thek


hai yai??

Emotional appeal

Cadbury bournville (you don’t buy a bournville u earn it

Colgate total ( performance)

Molty foam (mari nanhi kalli nae ghar ko chali)

LIC insurance(life jiyo jhi barkhe)

Tata sky(isko laga dala tu life jhinga lala)

Nestle nesvita (feel better every day)

Hilux (for those who dare)

Hero Honda (dhak dhal)

DHA city (dha mai ghar bananae ki aab aap ki bari)

HDFC (sir utha ka jiyo)

Tapal (taez dumm lagae tha kar k)


Moral Appeal

Waseem akram (mai cigarette nahee peeta)

Imran khan and mkrf appeal for flood

Tata nano (environment friendly)

Pine cigerrate ads (tobacco noshi sehat ka liyea muzzer hai)

Panadol (relief from any pain)

World call ( donating 100 rupee to shaukat khanam against 1 sale)

K & n,s (safe and healthy chicken)s

Mortein (dengue virus sa bachao)

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