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Hearsay - Factsheet

Hearsay - Factsheet

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Published by: Hearsay on Jan 28, 2011
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HEARSAY CORPORATION FACT SHEETOverview
Founded in 2009
Headquartered in San Francisco, CA
Co-founded by Steve Garrity, former Microsoft executive, and Clara Shih, author ofthe
New York Times
-featured bestselling book The Facebook Era: Tapping OnlineSocial Networks to Market, Sell and Innovate
Develops Hearsay Social, a software-as-a-service (SaaS) social media managementplatform that acts as a layer on top of Facebook, LinkedIn and Twitter
Designed to help “corporate/local” companies – businesses with multiple localbranches or representatives -- manage their social media presence
Offers the only social media management solution to comprehensively addresscontent, compliance, and analytics for corporate/local companies
Lets corporate management monitor locally-created content for compliance and brandconsistency, create and distribute content and measure results
Lets local branches and representatives choose and tailor content from corporatemarketing and post it with one click, as well as view consolidated contact records andmeasure social media efforts
Is already achieving success with companies like State Farm, Farmers Insurance and24 Hour Fitness
Funded by Sequoia Capital
Maintains long-standing strategic relationships with leading social media companies.These include Facebook, where Hearsay is a Preferred Development Consultant, andLinkedIn, where Hearsay Social is fully integrated with the LinkedIn messaging API.
Frequently Asked Questions
1. What is Hearsay Social?
Hearsay Social is a software-as-a-service social media management platformdeveloped by Hearsay Corporation that helps “corporate/local” companies manage andmeasure social media efforts. Hearsay Social acts as layer on top of Facebook,LinkedIn and Twitter. It allows organizations with local branches and representatives to
Distribute compelling content and marketing campaigns to local Facebook,LinkedIn and Twitter with a mouse click
Monitor locally created content for compliance and branding consistency
 
Measure the results
2. What is “corporate/local”?
“Corporate/local” refers to any branded organization that has many local branches orrepresentatives. “Corporate” determines branding and compliance requirements, andmeasures regional or companywide results, while “local” cultivates customerrelationships and measures results on Facebook, LinkedIn and Twitter at the local level.
3. Who is Hearsay for?
Hearsay is for any corporate/local company: those branded organizations with manylocal branches or representatives. This includes companies in industries like financialservices, insurance and real estate, as well as franchises, chains, direct salesorganizations, nonprofits and more.
4. How does Hearsay work?
Hearsay has two “views,” one corporate and one local. The corporate view letsmanagement monitor for compliance and branding, distribute compelling content andcampaigns to the field, and measure results. The local view lets local reps choose andedit content for their local social media pages, generate leads and increase fans,followers and connections.
5. What makes Hearsay different?
Hearsay Social is built from the ground up to power the new customer paradigm createdby social media. It is the only solution for distributed organizations that providescomprehensive support for content management, compliance and analytics. It worksdirectly with Facebook, LinkedIn and Twitter through both public and private API’s tohelp make these organizations social media compliant. This always-on approachprovides complete protection, whether social media is accessed within the corporatefirewall, at home, or on mobile devices. With deep roots in social media, HearsayCorporation is located in Silicon Valley and has close relationships with Facebook,LinkedIn and other social media companies. Hearsay goes beyond technology toprovide vital expertise as social media evolves.
6. What technology does Hearsay Social use?
Hearsay Social uses a standard multi-tenant cloud services stack  Linux, Apache,MySQL, and Python  along with additional high-availability load balancers, datastores, caches, distributed queuing and workflow systems. It was designed from theground up to balance customizability with simplicity. We are hosted in redundant datacenters across the United States with round-the-clock operations and monitoring staff toensure smooth, continuous, reliable performance. Hearsay Social operates on an

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