Praise for
How to Make Moneywith Social Media
“Return on investment in social media is like the weather:Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up forsuccess with some key fundamentals, and then give you somevery specific and illustrative examples on how to calculate theROI of your social media efforts.”
—Scott Monty,
Global Digital Communications,Ford Motor Company “Social media isn’t a fad. It’s not going away. This book addstools to your thinking on the matter.”
—Chris Brogan,
New York Times
bestselling coauthor,
Trust Agents
, and publisher, chrisbrogan.com“Jamie and Reshma have the communication and marketing chops to help anyone leverage social media. Their book readslike a dialogue, not a lecture—just like good social mediashould. If you’ve been looking for smart, insightful marketing advice in this space, look no further. You’ve found it.”
—Andy Goldsmith,
Vice President, Creative & Brand Strategy, American Cancer Society
“Turner and Shah have crafted a pragmatic guide for marketers,big and small, to use social media to grow a business. Readers will find practical examples and illustrations in detail or easily scanned through the text. Most importantly, the authorsaddress accountability: As marketers must show return onmarketing investment, Turner and Shah create a detailedframework to effectively implement and measure social mediato generate value for a firm.”
—Chad Mitchell,
IBM Global Business Services and formerPrincipal Analyst, Forrester Research“Reshma Shah and Jamie Turner have written a practical, down-to-earth guide on how to make money on social media, withthe emphasis on practical and down-to-earth. I welcome andrecommend it.”
—Al Ries,
marketing consultant and coauthor,
War in the Boardroom
“There are a lot of reasons I like this book, but I’ll give you justtwo now: First, I like its no-nonsense approach to connectsocial media and your business goals. And second, it doesn’ttoss around too many ridiculous acronyms, jargon, or business-speak (which is a pet peeve of mine). Instead, it’s written in anaccessible voice and engaging style.”
—Ann Handley,
Chief Content Officer, MarketingProfs, andcoauthor,
Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Search History:
Result 00 of 00
00 results for result for
p.
How to Make Money With Social Media 2011 - Mantesh
1.5K
Reads
13
Readcasts
19
Embed Views
Recommended
Social Media for Business
1169 Reads
More From This User
Notes
Load more
