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business plan assignment A level

business plan assignment A level

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Published by: yoursheart_1 on Jan 29, 2011
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Business Plan
To be submitted to
The Royal Bank of Scotland
Brock JohnsonBen Johnson
B. Brothers Company
17 Queens RoadBournemouthBH2 6BAPlan prepared March, 2010
able of 
1.0 Executive Summary ------------------------------------------------- 12.0 Company Summary ------------------------------------------------- 22.1 Vision ----------------------------------------------------------- 22.3 Mission --------------------------------------------------------- 23.0 Products & Services ------------------------------------------------- 34.0 Market Segmentation & Competitors --------------------------- 45.0 Sales & Marketing Strategy ---------------------------------------- 56.0 Management Summary --------------------------------------------- 76.1 Personnel ------------------------------------------------------- 77.0 Financial Planning ---------------------------------------------------- 8
Summary of Financial Needs ------------------------------- 8
Cash Flow Projection ----------------------------------------- 8
Profit & Loss Projection ------------------------------------- 88.0 Risks & Conclusions ------------------------------------------------ 9Appendix I ----------------------------------------------------------------- 10Appendix II -----------------------------------------------------------------11Appendix III ----------------------------------------------------------------12
Formed in 2004, B. Brothers is the manufacturing company owned
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and operated by two owners, Brock and Ben Johnson, located at 17Queens Road, Dorset, and Bournemouth with 10,000 square footwarehousing space. In the last five years the company hasdeveloped the strong brand and strong market position in differentsegments. Due to its quality and innovative cleaning products thecompany has developed the close working relationship with thedistributors, retailers and consumers. And it's newly launchedproduct the oven-bomb is beating any other product in the markettoday. The company currently serves 30% of the total market withgross revenues of £2,650,000 in Bournemouth. We are expecting togrow our customer base and market by 50% based on the previousyears records, our unique offering, and planned marketingactivities. The company is seeking growth capital in the amount of £5,000,000 over the next three years for the purpose to
relocate its factory in order to cut costs
purchase new equipment
expand its business all over the UK so that our business canoperate at a higher level of profitability
train the employees on the new equipment
increase the marketing activities
to modernize and renovate the machines &
to invent and launch the new productBased on the financial projections presented in this plan, itindicates that with the investment of £5million, the company willmaintain good cash flow, increase profitability and provide a timelyand healthy repayment of loan with interest. Projection shows theturnover of £2 million per annum with high sales growth and netprofit of £1.5 million year over the next three years. As owners, ourcommitment is to take personal responsibility for all financial debt.So we have taken necessary precautions and steps to ensure thatthe investment is fully implemented. Repayment of 3-year loan,plus interest, can begin promptly in July. Early retirement of loan isanticipated, possibly by the end of tax year 2013. The companyaims to become one of the top manufacturing company in UK. Andwe can do it. It is not our ego; it is our self confidence to be in thetop.
B. Brothers is the Bournemouth's leading manufacturing companyof innovative cleaning products established in 2004. B. Brothers isowned by two brothers Brock and Ben Johnson. Five years ago the Johnson brothers lived in London providing the cleaning services;
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