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Product Mix

Product Mix

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Published by rajuarora40

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Published by: rajuarora40 on Jan 29, 2011
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03/21/2011

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Chapter 10 
 
$
1 What is a product
$
2 Brand and trademark
$
3 Product line decision
$
4 Product life-cycle
$
5Development strategies of New product
Chapter 10
 Product mix strategy
In this chapter, we focus on 5In this chapter, we focus on 5parts:parts:
 
1
 
1
What is a productWhat is a product
1.1 Definition
1.2 Levels of product
1.3 Product classifications
1.4 Physical product
1.5 Product mix
Chapter 10
 Product mix strategy

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