Drop a stone in a bucket and the ripples radiateout. In a big enough bucket this expansion ofenergy seems endless. Until those ripples hitthe edge of the bucket. Then in an instant all thatenergy is moving in the exact opposite direction.
We have hit the edges of our bucket, ourecosystem. What was frugal is now wasteful.What was once smart is now dumb. What wasonce business as usual must become businessas unusual.
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Alex Bogusky - COMMON Announcement Presentation
Benefiting people, communities, society, the environment and future generations is the new advantage in business. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed,…
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Benefiting people, communities, society, the environment and future generations is the new advantage in business. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed, community owned, and community directed. It is a single open source brand — a living network — for rapidly prototyping many progressive businesses that unleash creativity to solve social problems.
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