S u n d ay ,January 3 0,2011 co mm er ci a l a pp ea l.com
FROM THE EDITOR
Bui l d i n g blocks for asust ai nablef ut u re
Sustainability is a simple ideabased on the fact that whenresources are used faster thanthey are replaced that resource isdepleted and eventually used up.In a sustainable world, society'sdemand on nature is in balancewith the capacity to meet thatdemand. This week’s cover about LEEDcertification got me thinking about what we can do in our dayto day lives that works towardbuilding a sustainable Memphis—whether you are a stay athome parent who finds value inmaking your own natural cleaning products or a business ownerdeciding on best practices foryour company.My hope is that Going Greencan be a part of your journey anda resource for information thatgives you the tools to help build asustainable future for our city. Thanks, Memphis!
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Ed i t o r :
Kim Coleman, 529-5243,goi n g g r e e n @ co m m e rci a l a p p ea l .com
Emily AdamsKe p l i n ge r ,ke p l in ger @ com m er c i al a p pea l.co m