It is one of the largest sustainable direct contact programmesfor hygiene education in the world. Started in 2002 , the aim of the programme is to createawareness about disease causing germs and to promote basichygiene practices like washing hands with soap as a preventivemeasure. With a focus on rural communities, the programme targetsschool children, women, and community elders. It involves a range of engaging activities, including quizzes,games, songs, and the popular '
' demonstration kit,with which one can see the germs on the hands, even after they've been rinsed with only water.