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Cold Calling 2.0 
 
 Aaron RossPebbleStorm/CEOFlow: “Make money through enjoyment aaron@pebblestorm.com
Part 2 of 2 
 And how marketing can leverage anoutbound sales development team
 
Part 1 Review 
 
Review 
In Part 1:
What it's like if you're “panning for gold with acolander”
(generating leads without an effective lead management function),
and what to do about it:
- Treat salespeople as internal customers- Build an ‘Lead Management Machine’ - Choose and commit to a first step
[Slides available at www.salesmachine.blogspot.com,or contact us for copies] 

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