Beginning of the '40s, it denoted a large, exclusivevehicle that was ear-marked for the rich and famous.
Several began on the market. The bigger were :
Modest motto of what was arguably the most popularluxury car in America before World War II. Although it made veryluxurious cars that carried factory-built bodies, the cars that were themost noteworthy carried bodywork by the most famous body builders
of the day. But it failed in the 50’s.
Always in a weak cash position, Peerless was one of theearliest automotive victims of the stock market crash of '28 and the lastof them was delivered to a customer in June of '31.
The three most prestigious American luxury carsstarted with the letter P; Packard, Peerless and Pierce-Arrow. Pierce-Arrow became firmly established as a luxury brand, its cars were theconveyances of the rich and powerful: a '17 Pierce-Arrow was theWhite House limousine of President Wilson.