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Jaguar - Luxury Market

Jaguar - Luxury Market

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Published by Caroline Etienne

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Published by: Caroline Etienne on Jan 30, 2011
Copyright:Attribution Non-commercial

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04/20/2011

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A brand in decline
Caroline ETIENNE
 – 
Christophe FUTIN
 – 
Pauline GELINEAUMO2
 
Beginning of the '40s, it denoted a large, exclusivevehicle that was ear-marked for the rich and famous.
Several began on the market. The bigger were :
PACKARD:
Modest motto of what was arguably the most popularluxury car in America before World War II. Although it made veryluxurious cars that carried factory-built bodies, the cars that were themost noteworthy carried bodywork by the most famous body builders
of the day. But it failed in the 50’s.
PEERLESS
:
Always in a weak cash position, Peerless was one of theearliest automotive victims of the stock market crash of '28 and the lastof them was delivered to a customer in June of '31.
PIERCE ARROW 
:
The three most prestigious American luxury carsstarted with the letter P; Packard, Peerless and Pierce-Arrow. Pierce-Arrow became firmly established as a luxury brand, its cars were theconveyances of the rich and powerful: a '17 Pierce-Arrow was theWhite House limousine of President Wilson.

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