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eCommerce in India

eCommerce in India

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Published by intellectarun

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Categories:Types, Business/Law
Published by: intellectarun on Jan 30, 2011
Copyright:Attribution Non-commercial

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12/09/2012

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E-Commerce industryStudy Objective
y
 
To learn about the existing trends in e-commerce industry today
y
 
To analyse in depth the benefits and limitations of online transactions of products
y
 
To examine the online shopping sites prevalent in Coimbatore such as themall.coimbatore which is an online shopping store and personal buying assistant inCoimbatore
y
 
To observe the future of the industry and recommend improvement ideas
N
eed for selecting the ecommerce Industry
India, one of the fastest growing economies presents a world of opportunities toentrepreneurs, investors, and researchers with an interest in the global economy. India¶s e-Commerce industry is on the growth curve and experiencing a spurt in growth. With thisincreased interest comes a surge in demand for facts, trends and indicators. Highlyconcentrated urban areas with very high literacy rates, a vast rural population with fastincreasing literacy rate, a rapidly growing internet user base, technology advancement andadoption and such other factors make India a dream destination for ecommerce players. E-commerce combines web technology with business economics. As of the last 10 years, onlinevisibility for such online enterprises now heavily rely on the relationship between the ownonline sales platform and Search Engines for improved traffic consisting of presumable
 
customers with the intent of acquiring products or services related to the customers¶ needs. In2008 an Internet behavioural analysis showed that over 90% percent of internet users makeuse of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial business marketing aspect.
L
ogo of e commerce
The eCommerce industry continues to grow at a rapid pace translating the rules of traditionalretailing and enabling merchants to tap into customer segments, demographics and regionsthat were difficult to access through the traditional retailing methods. As the rapid InternetPenetration, the widening network of online payment solutions, the progressively wider acceptance of online commerce and the maturity in fulfilment solutions provide a robust backbone for wider and rapid adoption of eCommerce, merchants today are also faced withsome of the most unique challenges retailing has ever witnessed. ECommerce businesshouses small or big, generic or specialized, today need to deal with fierce global competitionright at the doorstep. Rapid loss of differentiation, extremely price sensitive fickle customer loyalty, evolving global regulations, short product lifecycles and dropping margins are justsome of the significant business challenges that eCommerce business today need to deal withupfront. These challenges require merchants to develop unique strategies to liaison with partners & service providers and adopt radical strategies for eMarketing, InternetAdvertisement, Brand identity management, pricing, fulfilment, payments, channelconvergence, customer behaviour analysis & personalization and an online as well as offlineshopping experience besides core commerce that is beyond the realms of traditionaleCommerce.
 
T
he Five Different
T
ypes of E-Commerce
 E-commerce is the process of buying and selling of various products and services by businesses through the Internet. It deals various kind of business concern, from retail site of the consumer, which includes auction. The main focus is to concentrate on businesssubstitutes involving goods and services between various corporations.E-commerce is the purpose of Internet and the web to Conduct business but when weconcentrate on commercial deals among organizations and individuals demanding selectiveinformation systems under the guarantee of the firm it accepts the form of e-business. Nowadays, the word µe¶ is hitting momentum. If you¶re looking to get into this business, oneof the fore most things you have to have is a Virtual Private Cloud Hosting keeping the trafficin mind and respecting customer¶s valuable time.There are primarily five types of e-commerce models:
Business to Consumer (B2C)
B2C stands for Business to Consumer as the name suggests, it is the model taking businessesand consumers interaction.
 
O
nline business sells to individuals
.
The basic concept of thismodel is to sell the product online to the consumers. B2C is the indirect trade between thecompany and consumers. It provides direct selling through online. For example: if you wantto sell goods and services to customer so that anybody can purchase any products directlyfrom supplier¶s website. Directly interact with the customers is the main difference with other  business model. As
 
B2B it manages directly relationship with consumers, B2C supply chainsnormally deal
 
with business that are related to the customer 
.
Business to Business (B2B)

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