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MANOJ KUMAR BISWAL

ROLL NO-S0929

12/8/21
Agenda
 Banking System
 History
 Company Profile
 Products
 Services
 SWOT Analysis
 STP Analysis
 Conclusion

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 BANK
The word 'Bank' has been originated from the word
"Banco'. Bank mean it is company who take money from
different person and give to required person for earn
profit.

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BANKING SYSTEM
BANKING SYSTEM

SCHEDULED BANK NON-SCHEDULED BANK

COMMERCIAL BANK CO-OPERATIVE BANK

PUBLIC SECTOR
BANK(27) PRIVATE SECTOR
BANK(30)

URBAN CO- STATE CO-OPERATIVE


OPERATIVE(52) BANK(16)
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HISTORY
 Axis Bank, previously called UTI Bank

 The first of the new private banks to have begun


operations in 1994, after the Government of India allowed
new private banks to be established.

 Joint venture- Unit Trust of India (UTI-I).


Life Insurance Corporation of India(LIC).
General Insurance Corporation Ltd.
National Insurance Company Ltd.
The New India Assurance Company.
The Oriental Insurance Corporation
United Insurance Company Ltd.
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COMPANY PROFILE
 Founded -Ahmedabad, 1994.

 Headquarters -Mumbai, India

 Key people -Shikha Sharma, MD & CEO


Industry-Financial
Commercial banks
 Market share -20%

 Employees -13,389 (2009).


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PRODUCTS
CREDI LOANS
T
CARD

PRODUCT
S

UTI
MUTUR
SAVINGS
AL
FUND

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Services
 Personal banking
ACCOUNTS CARDS

TEAM DEPOSITS GOLD CARD

FIXED DEPOSIT GOLD PLUS CARD

RECURRING DEPOSITS SILVER AND SILVER CARD

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Services
 Corporate banking
ACCOUNTS SERVICES

NORMAL CURRENT PRIVATE EQUITY


ACCOUNTS

TRUST CURRENT CAPITAL MARKET


ACCOUNTS FUNDING

E-BANKING

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Services
 Retail Banking
-Deposit schemes
-Loan and advances
Personal loan
Housing loan
Cards
Auto loans
Consumer durables
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SWOT ANALYSIS
 Strengths
Support of various promoters
High level of services
Knowledge Indian market

 Weakness
Not having good market
Market capitalization is very low
Not been fully able to position itself
correctly
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 Opportunities
Growing Indian Market
In the global market
People are becoming more service
oriented
 Threats

Foreign banks
Govt. banks
Private banks
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STP ANALYSIS
 Segmentation
-Demographics
Location-Metro and Divisional cities
occupation-Business persons
Salaried class(both Govt. and private)
Working women
Age-Senior citizens
Minor
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 Psychographic
Life style
 Targeting-:

Corporate banking market


Capital market
Retail banking market

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Positioning
 Axis bank has positioned itself as a
bank which gives higher standard of
services through produces innovation
for the diverse need of individual and
corporate clients ,so they want to
highlight following points in their
positioning statement
Customer centric
Service oriented
product innovation
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THANK YOU

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