Professional Documents
Culture Documents
ROLL NO-S0929
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Agenda
Banking System
History
Company Profile
Products
Services
SWOT Analysis
STP Analysis
Conclusion
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BANK
The word 'Bank' has been originated from the word
"Banco'. Bank mean it is company who take money from
different person and give to required person for earn
profit.
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BANKING SYSTEM
BANKING SYSTEM
PUBLIC SECTOR
BANK(27) PRIVATE SECTOR
BANK(30)
PRODUCT
S
UTI
MUTUR
SAVINGS
AL
FUND
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Services
Personal banking
ACCOUNTS CARDS
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Services
Corporate banking
ACCOUNTS SERVICES
E-BANKING
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Services
Retail Banking
-Deposit schemes
-Loan and advances
Personal loan
Housing loan
Cards
Auto loans
Consumer durables
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SWOT ANALYSIS
Strengths
Support of various promoters
High level of services
Knowledge Indian market
Weakness
Not having good market
Market capitalization is very low
Not been fully able to position itself
correctly
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Opportunities
Growing Indian Market
In the global market
People are becoming more service
oriented
Threats
Foreign banks
Govt. banks
Private banks
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STP ANALYSIS
Segmentation
-Demographics
Location-Metro and Divisional cities
occupation-Business persons
Salaried class(both Govt. and private)
Working women
Age-Senior citizens
Minor
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Psychographic
Life style
Targeting-:
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Positioning
Axis bank has positioned itself as a
bank which gives higher standard of
services through produces innovation
for the diverse need of individual and
corporate clients ,so they want to
highlight following points in their
positioning statement
Customer centric
Service oriented
product innovation
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THANK YOU
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