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Customer segmentation on premium cattle feed

Customer segmentation on premium cattle feed

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Published by: namratasharma24 on Jan 31, 2011
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09/11/2013

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CONSUMER SEGMENTATION OF CATTLE FEED INRELATION TO PREMIUM, POPULAR AND CLASSICPRODUCTS OFGODREJ AGROVET LTD IN ANDHRA PRADESH(SOUTH INDIA) BY  SURYA PRAKASH GOTHWAL
Organizational Traineeship Segment 
PGDBM 2009-11 BATCH
Submitted To
Mumbai
April-June, 2010
Surya Prakash Gothwal (0935)Page 1
 
 
CENTRE FOR MANAGEMENT EDUCATION
VAIKUNTH MEHTA NATIONALINSTITUTE OFCO-OPERATIVE MANAGEMENT,PUNE-07
TABLE OF CONTENT
- PREFACE- ACKNOWLEDGEMENT- EXECUTIVE SUMMARY
CHAPTER -1 INTRODUCTION TO THE SUBJECT
1.1 THEORETICAL FOUNDATION1.1.1 History of Indian Feed Industry1.1.2 Introduction to Feed Industry1.1.3 The live Stock Industry of India1.1.4 Ingredients in Animal Feed1.1.5 Uses of Compounded Feed1.1.6 Future of Indian Feed Industry
Surya Prakash Gothwal (0935)Page 2
 
CHAPTER – 2 INTRODUCTIONS TO THE ORGANIZATION
2.1 OVERVIEW OF INDUSTRY
2.1.1 History2.1.2 Landmark 2.1.3 Godrej Mission2.1.4 Godrej Values
2.2 PROFILE OF ORGANIZATION2.3 PRODUCT RAGE OF THE COMPANY
CHAPTER-3 OBJECTIVES OF THE STUDY & RESEARCHMETHODOLOGY
3.1 OBJECTIVES OF THE STUDY3.2 SCOPE OF THE STUDY3.3 RESEARCH METHODOLOGY3.3.1 Sources of Data3.3.2 Methodology & Presentation of Data3.3.3 Tools & Techniques used for analysis3.3.4 Analysis of Data3.4 LIMITATIONS OF THE STUDYCHAPTER-4 DATA PRESENTATION, ANALYSIS & INTERPRETATION
CHAPTER-5 FINDINGS & RECOMMENDATIONS
Surya Prakash Gothwal (0935)Page 3

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