Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
WHATSNEXT_1_RGB

WHATSNEXT_1_RGB

Ratings: (0)|Views: 50|Likes:
Published by Yamada Hanako
http://www.foam.nl/whatsnext/
http://www.foam.nl/whatsnext/

More info:

Published by: Yamada Hanako on Jan 31, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

01/31/2011

pdf

text

original

 
 ?
FoaM.nl/WhatSneXt
a S a c h i  n
  
 h u u
 � 
h
  
  
 gahy
/
Winter 2010 - 2011
 
p. 4 - 5
Fredritchin
ph
tography
ThersT
p. 6 - 7 
th
�
aSruFF
ph
t
grapherp. 8 - 9
erikkeSSelS
creative directorp. 10 - 11
alecS
th
photographerp. 12 - 13
nich
laS
irz
eFF
proFeSSor oFviSual culturep. 14 - 15
c
nStantdullaart
poSt-internet artiSt
What’S neXt?
      2
FoaM.nl/WhatSneXt
 3 
aBout What'S neXt?indeX
 
Although, o course, our desiresare increasingly abricated by oursocieties, experts in hype and brand-ing, to the point where an apple mustbe nostalgically labelled as ‘organic’so as to give us a greater sense osatisaction when we buy it. The‘natural’ (another contested term)is part o the branding process.The era o thephotograph beingautomaticallycredible is over, orbetter and or worse.So photographs are less useul or evidence, andas a result we are less sure o what is going on inthe world. This can be a welcome change - with-out the photograph’s certainties we are invitedto interrogate issues and events, to understandor ourselves.The artist working in photography (or ‘writingwith light’) has an enormous number o newstrategies possible, and new themes to plumb.The addition/subtraction/linking o media, linearand non-linear (hypertextual) narratives, theephemeral screen versus palpable paper, theplaying with time (in a digital world where timehas become an abstraction), the playing withspace (where our closest neighbours might bethose physically urthest away), the playingwith lie orms/identities as code (computercode/DNA), and the playing with credulity(what is it? what is it not? why?).The artists will nd theirvoices, but they, like us, are just becoming acquaintedwith the transormed universethat the digital is meant todescribe, one that is morequantum than Newtonian,based more on probabilitiesthan certainties, withenormous ree-oatingchaos (akin to what happenedtwo millennia ago with theadvent o major religions).Will all this media help us understand what wehave done to our planet and what we should doabout it? Will we want to help? Or will we remainincreasingly oblivious, as i we don’t live here but insome virtual spaces? (This is the new immortality- avoiding not only who but where we are.)Van Gogh was liberated to see the worlddierently by photography, the railroad, thepocket watch, and the Industrial Revolution.We too (some o us) can be liberated by theevents o recent decades to make other kindso imagery. What we produce will probablybe much dierent than the photographs byHenri Cartier-Bresson (who needs a ractionalinstant when we have abstracted time?) orby Don McCullin (empathetic pictures o warand amine hardly resonate anymore).Maybe (one can hope) our images won’talways be so rectangular.Maybe they will dance.Most o all wehave to rstnd ourselves- spiritually andpolitically -beore ‘whatis next’ can beworth verymuch.And we mayhave to doit this timewith our eyessomewhataverted.Remember the photographthat made us believe thatsomething existed? Itis largely a relic o thetwentieth century, alongwith reading, debating anddiscussion based uponagreed-upon acts.Now acts are viewed asan expression o opinionabout which we need to besceptical (the ultimate signo a consumerist society, andone that can easily turn toascism). It is all aboutdesire anyway.Instead o becoming a photo-grapher, gure out what to do withthe enormous numbers o images -how to nd the relevant ones,present them, contextualize them,link them, meld them with othermedia, use them eectively. Thistoo is ‘writing with light.’ And thentake a deep breath (never orget tobreathe), and start making the newkinds o imagery that a digital/quantum/code-based/abstracted/semi-virtual/problematicworld requires.
What’S neXt?
      4
FoaM.nl/WhatSneXt
 5 
Fred ritchinFred ritchin

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->