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Who or what really influences word of mouth trends

 
 
 
 
 
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muchmor

by muchmor

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The report dissects a variety of influencer theories and discusses the roles of people and other factors that influence the outcomes of marketing activity. Who’s using which approach? What works best? Where do we go from here to determine if influence and its desirable outcomes are attributable to an identifiable process or are purely accidental?

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08/15/2008
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