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The Rise of Lifestyle Media---Gauntt for PwC

The Rise of Lifestyle Media---Gauntt for PwC

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Published by John D Gauntt
Think piece for the 2006 NATPE show---we called YouTube as important only a few months after launch.
Think piece for the 2006 NATPE show---we called YouTube as important only a few months after launch.

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Published by: John D Gauntt on Jan 31, 2011
Copyright:Attribution Non-commercial

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11/13/2011

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*connectedthinking
 A Technology Center Publication
 The Rise of Lifestyle Media
 Achieving Success in the Digital Convergence Era* An International Perspective
 
 Table of contents
Executive summary 1
Key ndings 4
Recommendations 6Introduction 9
Lifestyle Media opportunity 14
Media marketplace business model 19Risk and reward 29Conclusion: Looking back, looking forward 32

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