Trader Joe’s Meets OSHA Saety Requirements with Personality
Fully interactive eLearingapplication with compliancereporting
• Compliance with
• Effortless, simultaneous,
and consistent nationwidedeployment
• Fully engaged learners who
continue to embrace TraderJoe’s employer brand
With a mandate from OSHA to provide specic safety trainingto employees, specialty grocery store chain Trader Joe’s had achallenge ahead. They needed to educate employees consistently,
nationwide on topics that could easily be considered mundane.
With a fresh approach and previously unconsidered delivery
mechanism - eLearning- Projections assisted Trader Joe’s in
meeting requirements, engaging employees, and continuing to
promote their employer brand.
About Trader Joe’s
With about 310 stores in some two dozen states, Trader Joe’sprides itself on it unique brand and product offering. Their storescarry upscale grocery fare such as health foods, organic produce,and nutritional supplements. To keep costs down, its storeshave no service departments and average about 10,000 sq. ft.The company’s specialty is its line of more than 2,000 private-label products (70% of sales), including beverages (its signatureCharles Shaw brand wine sells for $2 a bottle), soup, snacks,and frozen items. Started by Joe Coulombe as a Los Angelesconvenience store chain in 1958, the company was bought in1979 by German billionaires Karl and Theo Albrecht, who also ownthe ALDI food chain.
OSHA Mandates are a Tricky Business
Trader Joe’s had been tasked with OSHA training requirements
“Among employees, the “Say Aloha To Safety” eLearning received a 30% higher approval rating than our more traditional training methods. To me, that means we’re not just passingalong information - we’ve engaged employees with a memorable, effective message that will be understood and retained.”-Randy JuckschSafety Administrator, Trader Joe’s