Definition of Motivation.
According to Edwin B Flippo, ³Motivation is the process of attempting toinfluence others to do their work through the possibility of gain or reward.Motivation is a force that drives people to do things. Employees arenormally motivated to achieve their needs, whatever they may include.Motivation is inside another person's head and heart. It may be intrinsicor extrinsic. This is what we call motivation. Employees of a companywill be motivated if they associate certain incentives with an activity of work.Motivation is an important function which every manager performs byassigning the people to work for accomplishment of objectives of theorganization.
Concept of motivation
The word motivation has been derived from motive which means anyidea, need or emotion that prompts a man in to action. Whatever may bethe behaviour of man, there is some stimulus behind it .Stimulus isdependent upon the motive of the person concerned. Motive can beknown by studying his needs and desires. There is no universal theorythat can explain the factors influencing motives which control mansbehaviour at any particular point of time. In general, the different motivesoperate at different times among different people and influence their behaviours. The process of motivation studies the motives of individualswhich cause different type of behaviour.