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Social Media for Nonprofits

Social Media for Nonprofits

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Published by Dana VanDen Heuvel

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Published by: Dana VanDen Heuvel on Feb 01, 2011
Copyright:Attribution Non-commercial


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The MarketingSavant Group
The MarketingSavant Group
Social Media & SocialNetworking for Non-Profits
The MarketingSavant Groupwww.marketingsavant.com888.989.7771dana@marketingsavant.com
The MarketingSavant Group
The MarketingSavant Group
About : Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of theAmerican Marketing Association's Marketech Guide to MarketingTechnology and  the MySpace, YourSpace, TheirSpace Guide to SocialNetwork Marketing and the creator of the AMA's TechnoMarketingtraining series. Dana is a widely recognized expert on blogging, podcasting,RSS, Internet communities and interactive marketing trends and bestpractices and speaks regularly on these topics at industry events. Danafounded BlogSavant, one of the nation's first weblog and social media
marketing consultancies and currently runs The MarketingSavant™ Group,
a marketing technology consulting and training firm that helps marketersleverage emerging marketing technology to reach and keep customers.Learn more from Dana's blog atwww.marketingsavant.com.    The MarketingSavant Groupis a specialist company that focuses on transforming our clients into the preeminentthought leaders and trusted advisors in their industry. Through our
thought leadership marketing
approach anddeep experience in
digital and social media marketing
we do extraordinary work for B2B clients to move yourentire organization beyond the competitive realm and into the unique niche of industry thought leader. We focuson genuine organizational transformation through marketing, innovation, intellectual capital development and not
on producing a campaign that’s merely a quickly forgotten flavor
-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to
always put altruism before capitalism
. We dowell by doing good, and we like to work with clients who share our philosophy.  
The MarketingSavant Group
The MarketingSavant Group
Presentation Outline
1) Social Media: What Is It?2) What are Non-Profits doing in social media?3)
Understand your supporters’ use of social media
 4) Social media strategies & channels for
5) Go beyond the social media staples
6) Build your social media strategy

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