My friend, Raju Kumar was trading steel underthe name of Jolly Alloys. For better prospects he changedhis business from trading to forging small steelcomponents. He also changed his firm's name to TaxonEnterprises, which sounded more modern. Most of hiscustomers were same. His product was good; his sale wasalso good in new business. But something odd washappening. He was not getting his payments. One of hisold customers sent a draft from Pune to Mumbai for Rajuthrough his friend. Instead of meeting Raju that friendrushed to his native place along with the draft in urgency,after receiving an emergency call. Raju got that paymentonly after a month. Similarly his other payments were alsogetting delayed because of one or the other reason andafter a few months it was impossible for him to carry outhis business. But instead of closing down his business, hechanged its name to Jolly Alloys again. Now he isprospering more than expected with the same setup andeffort.
I started my business under the name GeneralHydraulic. By the grace of God I did well. When I tried toregister my firm's name as a trademark, I could not do it, asit was a common name. So I changed my firm's name toHydro Shams Machinery. 'Shams' mean sun in Arabic andit short of my father's name 'Shamsuddin'. With this nameI even lost those orders which were already confirmedwith me. My turnover also dropped drastically
Law of Success for both the worlds