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Collaborative models for Retail Industry and Agriculture: A research on means of mutual benefit for both sectors1

Collaborative models for Retail Industry and Agriculture: A research on means of mutual benefit for both sectors1

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Published by Manish Goel
Purpose – The paper aims to explore different models where retail organisations have entered into a
collaborative model with Agricultural sector, identify what are the attributes of the business
environment which supports it and identifying entities involved for such collaboration. To develop a
structured approach that can lead to a development of more such models to benefit both the sectors
from the approaching RETAIL BOOM.
Design/Methodology/Approach – The paper begins by the current scene of Retail and why food
segment needs attention followed by brief of literature that supported the objective leading to the
formulation of a Hypothesis to be researched further.
Research started with secondary data and articles followed by primary research carried out through
rural visits in different villages around Pune and Raigarh District in Maharashtra, India.
Insights that came from rural visits backed by the data collected through the research are further used
to generate concepts that problems identified to form Hypothesis.
Findings – The paper focuses on the evolving structure of Agricultural sector and its evolving
relationship with the retail sector. It highlights the emerging changes that Retail Industry, Government
and Banking sector needs to adapt for mutual coexistence. It talks about a new breed of entrepreneurs
coming into existence with this sector and why understanding agriculture is relevant for each one of
us. Multidimensional attribute of agricultural credit is also identified.
Limitations – Further research work can be done to validate the concepts presented in the report by
researching the similar issues in different states of India. The aspect of farmers shifting to higher
revenue yielding crops, credit distribution by retail companies and implications of genetically
engineered crops can be researched.
Practical implications – The report provides a framework that can be used by retail companies for
business with agricultural sector and a framework for Government to be used to support agriculture.
Characteristics of a new age agriculture entrepreneur are defined for aspiring entrepreneurs.
Originality/Value – The framework and concepts suggested are original and suggested on the basis of
primary research. These concepts are not copied and are not a mutation of any existing concept but
researcher’s intellectual property.
Keywords Organised Retail, Retailing, Agricultural credit, Entrepreneurship, KISANtrepreneur
Purpose – The paper aims to explore different models where retail organisations have entered into a
collaborative model with Agricultural sector, identify what are the attributes of the business
environment which supports it and identifying entities involved for such collaboration. To develop a
structured approach that can lead to a development of more such models to benefit both the sectors
from the approaching RETAIL BOOM.
Design/Methodology/Approach – The paper begins by the current scene of Retail and why food
segment needs attention followed by brief of literature that supported the objective leading to the
formulation of a Hypothesis to be researched further.
Research started with secondary data and articles followed by primary research carried out through
rural visits in different villages around Pune and Raigarh District in Maharashtra, India.
Insights that came from rural visits backed by the data collected through the research are further used
to generate concepts that problems identified to form Hypothesis.
Findings – The paper focuses on the evolving structure of Agricultural sector and its evolving
relationship with the retail sector. It highlights the emerging changes that Retail Industry, Government
and Banking sector needs to adapt for mutual coexistence. It talks about a new breed of entrepreneurs
coming into existence with this sector and why understanding agriculture is relevant for each one of
us. Multidimensional attribute of agricultural credit is also identified.
Limitations – Further research work can be done to validate the concepts presented in the report by
researching the similar issues in different states of India. The aspect of farmers shifting to higher
revenue yielding crops, credit distribution by retail companies and implications of genetically
engineered crops can be researched.
Practical implications – The report provides a framework that can be used by retail companies for
business with agricultural sector and a framework for Government to be used to support agriculture.
Characteristics of a new age agriculture entrepreneur are defined for aspiring entrepreneurs.
Originality/Value – The framework and concepts suggested are original and suggested on the basis of
primary research. These concepts are not copied and are not a mutation of any existing concept but
researcher’s intellectual property.
Keywords Organised Retail, Retailing, Agricultural credit, Entrepreneurship, KISANtrepreneur

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Published by: Manish Goel on Feb 01, 2011
Copyright:Attribution Non-commercial

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02/01/2011

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