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The Little Blue Book of Social Marketing Models

The Little Blue Book of Social Marketing Models

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Published by: Professor Jeff French on Feb 01, 2011
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05/06/2013

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The Little Blue 
Fold-out Book of Social Marketing 
Conceptual Models 
Professor Jeff French Clive Blair-Stevens 
2011
Strategic Social Marketing Ltd. Attabara, Conford , Hants, GU307QW. Tel 01428 751 475 
Registered Company No : 6963216 www.strategic-social-marketing.org  
 
Social Marketing is:
“The
systematic application of marketing,alongside other concepts & techniques,to achieve specific behavioural goals,
for a social good” 
 
 
INSIGHT
BehaviourMethod MixAudienceSegmentation
Behaviour Theory & Behavioural Goals 
Intervention mix & Marketing mix 
The Social Marketing Customer Triangle
Customer
French & Blair Stevens 2006

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