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MarketingSherpa Email Awards 2011 Special Report

MarketingSherpa Email Awards 2011 Special Report

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Published by MarketingSherpa
The Email Awards 2011 Special Report includes campaign descriptions, sample emails, loads of results, metrics and on-point analysis from this year's judges.
The Email Awards 2011 Special Report includes campaign descriptions, sample emails, loads of results, metrics and on-point analysis from this year's judges.

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Published by: MarketingSherpa on Feb 01, 2011
Copyright:Traditional Copyright: All rights reserved

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01/28/2012

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MarkengSherpa Email Awards 2011
ISBN:
978-1-936390-07-6
Copyright © 2010 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by anymeans, electronic or mechanical, including photocopying, recording, faxing, emailing, posting onlineor by any information storage and retrieval system, without written permission from the Publisher.To purchase additional copies of this report, please visithttp://www.SherpaStore.comYes, bulk discounts are available for multiple copies. Contact:Customer ServiceMarketingSherpa LLC+1 (877) 895-1717 (outside US, call +401-247-7655)Service@SherpaStore.com499 Main Street Warren, RI 02885 USA
MarkengSherpa Email Awards 2011
Lead EditorAdam T. Suon, Senior ReporterJudgesAdam T. Suon, Senior ReporterTodd W. Lebo, Senior Director of Content & Business DevelopmentDaniel Burstein, Director of Editorial ContentJusn Bridegan, Markeng ManagerProduconBrad Bortone, Associate EditorSean Kinberger, Graphic DesignerJoelle Parra, Media Specialist
i© Copyright 2000–2010 MarketingSherpa LLC. It is forbidden to copy this report in any manner.For permissions contact service@sherpastore.com. For more copies, visit http://www.SherpaStore.com
 
MarketingSherpa 2011 Email Awards
ii
© Copyright 2000
 –
2011 MarketingSherpa LLC, a MECLABS Group Company.It is forbidden to copy this report in any manner. For permissions contact service@marketingsherpa.com.
T
ABLE OF
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ONTENTS
 
Table of Contents .................................................................................................................... ii
 
From the Lead Judge .............................................................................................................. 2
 
Best of Show -B2B................................................................................................................. 3
 
Kodak i4000 Scanner Series Launch 
................................................................................................
 
Creative Samples from the Kodak i4000 Scanner Series Launch .........................................................
 
Best of Show -B2C............................................................................................................... 10
 
2010 Susan G. Komen Global Race for the Cure 
........................................................................... 10 
 
Creative Samples for the Susan G. Komen Global Race for the Cure ................................................ 12 
 
Best Email List Growth Campaign -Gold........................................................................... 15
 
Dingo Join My Mailing List Campaign 
............................................................................................. 15 
 
Creative Samples for the Dingo Join My Mailing List Campaign ......................................................... 17 
 
Best Email List Growth Campaign - Silver ......................................................................... 19
 
ATOUT FRANCE and Avis, "Way to Nice" Competition
......................................................... 19
 
Creative Samples from the ATOUT FRANCE and Avis "Way To Nice" Campaign ............................. 21
 
Best Email List Growth Campaign – Honorable Mention.................................................. 25
 
Railey Mountain Lake Vacations Re-engagement
.................................................................. 25
 
Creative Samples from Railey Mountain Lake Vacations Re-engagement ......................................... 26 
 
Best Email Newsletter Designed for Marketing -Gold...................................................... 28
 
Marriott Rewards eNewsletter 
.......................................................................................................... 28 
 
Creative Sample from Marriott's Rewards eNewsletter ....................................................................... 30 
 
Best Email Newsletter Designed for Marketing – Honorable Mention............................. 31
 
The Bing Member Newsletter 
........................................................................................................... 31
 
Creative Samples from The Bing Member Newsletter ........................................................................ 33 
 
Best Email Newsletter Designed for Marketing – Honorable Mention............................. 36
 
HP Promotions Newsletter 
............................................................................................................... 36 
 
Creative Samples from The HP Promotions Newsletter ..................................................................... 38 
 
Best Email Innovation -Gold............................................................................................... 42
 
IBM Impact 2010 Daily Newsletter 
................................................................................................... 42 
 
Best Email Innovation - Silver .............................................................................................. 44
 
Olympus E-5 Product Launch Email 
............................................................................................... 44 
 
Creative Samples from the Olympus E-5 Product Launch Email ........................................................ 47 
 
Best Email Innovation – Honorable Mention...................................................................... 51
 
IDG Germany Streamlined Subscription Management 
.................................................................. 51
 
Creative Sample from IDG Germany Streamlined Subscription Management .................................... 54 
 

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