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By: Hamoon Arbabi
Do you know how many people in US are earning their livelihood with the help of eBay? According to a new survey conducted on July 2005 by ACNielsen, a leadingresearch firm, an astounding 724 thousand Americans respond that they rely on eBayfor their main or supplemental income. Apart from these professional sellers, another1.5 million people confirmed that they generate additional income by selling goodson eBay. Last year alone, around 150 million registered users have sold over US$ 34billion worth of goods on eBay. Isn't it amazing?Why entrepreneurs are flocking into eBay? Some of the reasons are quite apparent.. Starting a business on eBay is easy and quick. You don't require large investment. Anybody can start an eBay business, no special skill is required. You can sell virtually anything on eBay. With your eBay business you can have flexible work time. You have a ready-made market of over 150 million people and counting. eBay get 1.5 billion page views each month. You get access to this massive trafficalmost paying nothing.So, there is no wonder that anybody with slightest penchant to have their ownbusiness will jump into this great opportunity. But, there are two major problems thatmany of the would-be eBay sellers encounter. The first is what to sell and the next iswhereto find it.What to sell?According to Forrester Research, a major research company, this year, categorieswith products purchased by women willhave the most growth in online retailing.
Some categories are already getting more than ten percent of their overall salesthrough the Internet, which include: computer hardware and software, tickets, travel,books, consumer electronics, cosmetics and fragrances, toys and video games, andflowers, cards and gifts. While choosing items to sell on eBay, you should alsoexplore the features available on eBay and other places on the Internet that showitems people search and items people actually buy.eBay has a complete section called "Seller Central" dedicated to delivering utmostinformation to help you succeed in selling products through eBay. Two links fromthis section should interest you. One is What's Hot(http://pages.ebay.com/sellercentral/whatshot.html
) and the other one is CategoryTips (http://pages.ebay.com/sellercentral/sellbycategory.html
).When you go to the subsection 'What's Hot', check out the following three areas:Hot Items by CategoryThis is a comprehensive report of categories, and products within a category by theratio of bid to listings growth rate in PDF format. The report gets updated monthlyand shows which products have increased demand in comparison to last month.Super hot products, for example, have over 35 percentage point difference betweenbid growth rate and listing growth rate. According to the latest report, by the way,Sunglasses for men, in particular Prada sunglasses are super hot.eBay PulseThis is another area where you can see the top ten searched categories, ten mostwidely watched auctions, list of stores with most active listings, and other cool stuffson daily basis.eBay Summer CatalogThis is a new subsection. It's a real catalog with pictures and average price of products. In each category of products there is a list of top ten summer trends. You,definitely, should check this out if you are planning to start selling now.In DemandOn the page "Category Tips" under each category you will see a link under the name"In Demand". This area will show you a list of ten most sold items of this category