BEST PRACTICES | PUBLICITY
“Make sure people recognizeyour image across the campus,state, and region.”
Every organization needs a logo. Te best College Democrats logos combine traditional Democratic imagery (the color blue, donkeys, etc.) with yourcampus, state, or regional identity. Tis can take many dierent orms depending on your preerences. For example you can include your school’spopular mascot, school colors, buildings or seal.Remember, that your logo should be recognizable big or small in color or in black and white. Additionally, read up on your University’s air use poli-cies beore you mimic elements o campus. Oen, campus symbols and seals will be under very strict copy right protection.
Create an Identity
On campus and around the state it’s important that people recognize your work through its unied visual cues. By using these consistently over timepeople will begin to associate certain colors, onts, and design styles with your organization and its work.+ Make sure your organization has two signature onts, one a seri the other a sans seri. Use the sans seri as a header, the seri or body text. ry toavoid decorative onts that can look childish and unproesional (Comic Sans, Curlz).+ Pick specic colors and hues that will be used on all materials.+ Tis image (logo + onts + colors + message) should be present on everything you do. Tis includes: Sign in sheets at meetingsOn banners, yers, and quartersheetsOn merchandise: t-shirts, button, stickersEmails, undraising letters, business cardsWebsites, witter backgrounds, etc.Anything else your organization produces!
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