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CDA Best Communications Practices

CDA Best Communications Practices

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Published by CollegeDems
A collection of great tips to improve the internal and external communications of your chapter.
A collection of great tips to improve the internal and external communications of your chapter.

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Published by: CollegeDems on Feb 02, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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By Dana Cronyn, National Communications Director & the Communications Team of Michael Worley, Seamus Campbell & Jim Sheppard 
COMMUNCIATIONS
best practices 2010
+ checklist & intro+ press+ new media+ campus publicity 
 
+ checklist & intro+ press+ new media+ campus publicity 
+ Communications Checklist
(What every chapters/state should have and use)
c
Logo |
c
2 Fonts |
c
Signature Colors |
c
Letterhead and yer template |
c
Website |
c
Facebook Fanpage |
c
witter Account |
c
Extra Credit* Blog, Youube, Flickr |
c
Email Banner |
c
Press Release emplate |
c
Press List |
+ A Note on Etiquette
As a chapter or Federation o the College Democrats o America, you are a representative o the Democratic Party. Formany students, you will be the rst, and perhaps ormative, contact students will have with the Democratic Party. Reachingout to students, through on campus publicity, in the campus and local press, or online is an exciting and important part o educating and organizing around Democratic causes. Tis exciting task comes with a great deal o responsibility.In any interactions with the press or ellow students it is important to always be
“on message.”
What does this mean? Ask yoursel i your event, press release, and even novelty t-shirts are supporting and advancing the goals o the DemocraticParty. Mastering respect and appropriateness is the rst step to communicating eectively.
CHECKLIST& INTRODUCTION
“Setting yourself up for communciations sucess.”
COMMUNICATIONS
BEST PRACTICES
 
 YOUR IDENTITY 
COMMUNICATIONS
BEST PRACTICES | PUBLICITY 
“Make sure people recognizeyour image across the campus,state, and region.”
LOGOS
Every organization needs a logo. Te best College Democrats logos combine traditional Democratic imagery (the color blue, donkeys, etc.) with yourcampus, state, or regional identity. Tis can take many dierent orms depending on your preerences. For example you can include your school’spopular mascot, school colors, buildings or seal.Remember, that your logo should be recognizable big or small in color or in black and white. Additionally, read up on your University’s air use poli-cies beore you mimic elements o campus. Oen, campus symbols and seals will be under very strict copy right protection.
Create an Identity 
On campus and around the state it’s important that people recognize your work through its unied visual cues. By using these consistently over timepeople will begin to associate certain colors, onts, and design styles with your organization and its work.+ Make sure your organization has two signature onts, one a seri the other a sans seri. Use the sans seri as a header, the seri or body text. ry toavoid decorative onts that can look childish and unproesional (Comic Sans, Curlz).+ Pick specic colors and hues that will be used on all materials.+ Tis image (logo + onts + colors + message) should be present on everything you do. Tis includes: Sign in sheets at meetingsOn banners, yers, and quartersheetsOn merchandise: t-shirts, button, stickersEmails, undraising letters, business cardsWebsites, witter backgrounds, etc.Anything else your organization produces!
MAINE FEDERATION OF COLLEGE DEMSUNIVERSITY OF KENTUCKYCALIFORNIA FEDERATION OF COLLEGE DEMSUNIVERSITY OF MICHIGANPENNSYLVANIA FEDERATION OF COLLEGE DEMS

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