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Pricing Strategy & Management

Pricing Strategy & Management

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Published by idjul

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Published by: idjul on Aug 16, 2008
Copyright:Attribution Non-commercial

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05/11/2013

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CRAVENSCRAVENSPIERCYPIERCY
8/e8/e
 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
11-2
Chapter ElevenPricing StrategyandManagement
 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
11-3
Strategic Role of Price
Analyzing thePricing Situation
Selecting thePricing Strategy
DeterminingSpecific Prices andPolicies
PRICING STRATEGY AND MANAGEMENT

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