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An Introduction to Social Media
1. Why is Social Media Important?
2. So, What is Social Media Anyway?
2.1. Types of Social Media
3. Why is Social Media Important?
4. How Can Brands Effectively Use Social Media?
4.1. Defining a Social Media Strategy
4.2 People: Understanding Social Media Users
Blogger Outreach: How To Do It:
The Do’s and Don’ts of Blogging
Amplify Customer Service:
Distribute Content:
Boost SEO (Search Engine Optimization):
Drive Sales:
Ten Ways to Make the Twitterverse Work for Your Brand
5. What are the Rules Of Engagement? Listen Up!
6. How Can We Measure Success?
6.1 How to Capture Online Consumer Insights
7. Case Studies
7.1 Making Social Media Work
7.2 When Social Media Goes Wrong
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Social Media White Paper

Social Media White Paper

Ratings: (0)|Views: 174|Likes:
Published by Anindita Chatterjee

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Published by: Anindita Chatterjee on Feb 02, 2011
Copyright:Attribution Non-commercial


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