1. Online Politics 101: Introduction to Online Politics
&et>s change the +orld? (ut ho+@ Ro#ot/,ung fu arm7@ Too epensie. Aom#ies@ Too mess7. Online politics@ 0 +ise choice8 the internet gies 0*9O*E B candidatesC adocac7 organiationsC corporate interests and eer7da7 citiens ali,e B po+erful tools to mold polic7C influence elections and shift the direction of pu#lic discourse.(ut +here to start@ Online adocac7 eoles Dust as fast as an7 other part of the +ired +orld B the technolog7 changes and so do its users and their epectations. 0s a resultC techniues that +or,ed #rilliantl7 si months ago might 7ield e7e#all6melting failure toda7.That>s +here
Online Politics 101
and Epolitics.com come in. "e>ll loo, at eer7 method of doing online adocac7 +e can thin, of and help figure out +hat>s li,el7 to +or, in a gien situation. "hat should a candidate>s +e#site contain@ "hat mista,es should it aoid@ "hat are #logs good for@ ;o+ can 7ou use use Face#oo,C T+itter or 9ouTu#e as promotional or organiing tools@ ;o+ do iral campaigns catch onC and ho+ can +e get people to open their +allets to help fund our organiation or campaign@ In a sea of mass emailsC +hat +a7s of reaching ongress actuall7 +or,@ &et>s go through all of these uestions and man7 others and see +hat ans+ers +e can turn up.
A Brief Word About Terms
I>m going to use the +ord GcampaignH a lotC so let>s all get in the same #oat real uic,. In this contetC a GcampaignH is an7 organied or directed attempt to influence politics or polic7C from a lone #logger ho+ling in the dar, to a multi6gaillion6dollar pu#lic polic7 Duggernaut.Some campaigns are purel7 educational G+e>re going to tell 7ou +here #lue fiies come fromHJC though most GeducationalH campaigns in the political sphere hae an agenda G#lue fiies come from some place 7ou reall7 don>t li,eHJ. -ore oftenC campaigns are a#out adocac7 G7ou should oppose the spread of #lue fiies and ma,e sure 7our elected officials do tooHJ. Finall7C a specialied ,ind of campaign is designed to elect a particular candidate GRep. (il#o stands firml7 against the #lue fiie lo##7 and deseres 7our oteHJ.The tactics +e>ll discuss #elo+ are releant to all three ,inds of campaignsC though not al+a7s euall7.
Next: The nternet as a Political Tool
<2)11 olin elan7Epolitics.com = dissecting the craft of online political adocac7+++.epolitics.com