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Table Of Contents

Time Management
Labor Management
Organizational Planning
Insurance
Integrated Systems
Creating an Image
Put Your Image to Work
Invest in Good Telephone and Answering Equipment
Newsletters
Promotional Material
Commercial Advertising and Promotion
Online Networking
Public Relations
Building a User Base
Devising a Budget
The Income Statement
Tax Time
Partial Budget for Testing New Ideas
Bartering
Computers and Software
High-Tech Tools
Ten Management Tips
Riding Schools
Therapeutic Riding Programs
Boarding
Leasing
Extra Services Rendered
Organizing Camp Sessions
Planning Tips: Countdown to Camp Time
Camp Safety
Camp Curriculum
Identify the parts of an English saddle
Identify the parts of a Western saddle
Identify the parts of a horse
Typical Camp Day
Games and Activities
Parents’ Day
Horse Shows
Endurance or Competitive Trail Rides
Hunter Pace
Mock Fox Hunt
Hayrides
Dressage Show and Tea Party
Contests
Public Trail Rides
Fall Harvest Days
Retirees, Rescue Horses, and End-of-Life Care for Equines
Internet Sales
Private Contract Sales
Horse Auctions and Sales
Breeding Your Mare
Breeding Your Stallion
Selecting Horses and Equipment
What to Offer
Partner Up with Quality
Promoting Your Carriage Business
Carriage Business Resources
Tack and Equipment
Trailers
Opening a Tack Shop
Shopping for Property
Farm Management and Maintenance
Prevention Is Thrifty
Administering a Vaccination
What Should You Give and When?
Do-It-Yourself Deworming
Parasites 101
Terminology to Know
Coping with Emergencies
Feeding
Shoeing and Trims
Protecting Your Investment
Euthanasia
Boarder Information
Health Record
Shoeing Record
Board/Services Payment Record
Equine Lease Agreement
Student Record
Camp Form — Sample camp application
Horsemanship Certifcate
DVD Order Form
Vehicle Maintenance Record
Maximizing Consignment Sales
Consignor’s Equipment Checklist
Paperwork
Health Requirements
Preparing Your Horse for Sale
Salesmanship
Stall Location
Some Tips on Pricing on Sale Day
The Performance Demonstration
Organizational Calendar
Money Management Records
Web Sites
P. 1
Starting & Running Your Own Horse Business; Marketing strategies, money-saving tips, and profitable program ideas

Starting & Running Your Own Horse Business; Marketing strategies, money-saving tips, and profitable program ideas

Ratings: (0)|Views: 373 |Likes:
Published by Workman Publishing
Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can’t afford to be without. Praise for the First Edition:"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business."  — Times (Huntsville, AL)"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse &
Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can’t afford to be without. Praise for the First Edition:"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business."  — Times (Huntsville, AL)"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse &

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Publish date: Nov 25, 2009
Added to Scribd: Feb 03, 2011
Copyright:Traditional Copyright: All rights reservedISBN:9781603426688
List Price: $19.95

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04/20/2014

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