Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Design Innovation in India

Design Innovation in India

Ratings: (0)|Views: 388|Likes:
Published by Uday Dandavate
Interview of Uday Dandavate by Asia Society. Copyright with Asia Society, New York.
Interview of Uday Dandavate by Asia Society. Copyright with Asia Society, New York.

More info:

Categories:Business/Law
Published by: Uday Dandavate on Feb 03, 2011
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/29/2011

pdf

text

original

 
 
Design Innovation in India
February 5, 2007.
Trainedasanindustrialdesigner,
UdayDandavate
isfounderandprincipalofthedesignresearchfirmSonicRim,wherehespecializesinhelpinginternationalclientsunderstandpeople,cultures,andtrendsinemergingmarkets.UdayisakeyfigurebehindtheDesignwithIndiainitiative,whichoccurredonFebruary5,2007attheAsiaSociety.TheIDSA/NYCandtheAsiaSocietybroughttogetherapanelofgloballeadersfromthefieldsofbusiness,culture,education,anddesignfromIndiaandtheUnitedStates.ThegoalwastoidentifytheopportunitiesandchallengesfordesigninnovationbetweenUSandIndiancompanies,professionalsandconsumers,andhowtocreateaframeworkforasuccessfulpartnership.Aftertheprogram,
UdayspoketoFloraZhang
.
Originalinterviewavailableat:http://asiasociety.org/business‐economics/economic‐trends/design‐innovation‐indi
WouldyoustartbytellingusabouttheideabehindDesignwithIndia?Howdiditcomeabout?
TheideaforDesignwithIndiacameuponanonlineforumcalledDesignIndia.It'saYahoogroup.Itstartedoffasasmallgroupandhasgrownalotoverthepastfewmonths.It'smoderatedbyamannamedSudhirSharma.It'saveryactiveforum,withabout1,100peoplefromaroundtheworld.Lastyeararoundthistimeorabitlater,whilewewerehavingsomeveryinterestingdiscussionsaboutissuesrelatedtodesignpolicy,Imadea
 
suggestionthatsincefewerthan1,000peoplewerebenefitingfromthisveryactiveandinspiringdiscussion,maybeweneededtodoaroadshowandtakethediscussionoffline.Everybodylikedtheidea.Onlinetheyallstartedtalkingabout,"Oh,let'sdothis...whereshouldwedoit?"SoIsaid,well,weshoulddoitaroundtheworld,andIcantakethefirstinitiativeanddoitinNewYork.TheylikeditandimmediatelyIcontactedtheIndustrialDesignersSocietyofAmerica(IDSA),whoisthenationalbodyofdesignersinAmerica,andtheywereveryexcited.IapproachedVishakhaDesaiandaskediftheAsiaSocietycouldcollaboratewithusonthat,andspecificallyImentionedthatintoday'sworld,culturalissuesaredominatinginternationalrelations.Andweseedesignersbeginningtoplayabigroleinhelpingpeoplepreservetheiridentitythroughobjectsofeverydayuse.Therewasanopportunitytousethemessageofbothcultureanddesignaselementsofgreatrelevanceininternationalandpublicpolicy.Vishakhalikedtheideaandlikedtheplatform.Shesaid,"Weareinterestedinlookingatculture,business,anddesign,anditsintersection."WemetwithJudiKilachandandYoshieItofromtheAsiaSociety.WebroughtinpeoplefromIDSA,Microsoft,andCII;that'swhereitstarted.Atthesametime,theboardofIDSAmetandtheysuggestedthattheytalktosomeoftheirmembers.Thememberssaidthatifyou'retalkingaboutIndia,thenitshouldfirsthappeninIndiaandthenhappenhere.TheywerecurioustogotoIndia.Sowedecidedthatwe'ddoaglobalkickoffsessionofthisinitiativeinIndiaandthendomini‐roadshowsaroundtheworld.ThefirstsessiontookplaceinDecemberinIndia.WedevelopedaplatformcalledDesignwithIndiaandcreatedalogoandeverythingforit.ThelogowasdesignedbyElephantDesign.ThenextsessionhappenedhereinNewYork,andwewanttotakeitfurthernowandtoothercountries.
Sothisisanewventureforyou.
Yes.SinceIndiaisreceivingalotofmediaattention,wewanttotakeadvantageofthatmediapresencetodiscusshowdesigncanparticipatewithinthisnewpresenceIndiahas,andthenbegintodefinesomerolefordesignintheglobaleconomy.
WhyisitDesignwithIndiaasopposedtoDesigninIndia?
India'spresenceiseverywheretoday.NotjustinIndia,butavarietyofcross‐culturalcommunitiesarepresentwhereverglobalizationishappening,notjustataneconomiclevel,butatsocial,cultural,allthelevels.Ithasanimpactonpeoplehavingthebenefitofthebestbrands
 
fromaroundtheworld.Fromthatcontext,wearealreadyatgroundlevelworkingwitheachother,andit'sjustamatterofcapturingthatreality,articulatingit,andmakingpeopleawarethatIndiaandIndianshavealsomovedonandhaveevolvedinitsintellectualpoweranditsculturalrelevanceinthemodernlifestyle.Indiawantstoengagepeopleofotherethnicitiesinexperimentingwithnewculturalexpressionswhichcomefromcross‐culturalinteractions.Sothat'swhyit'snotjustaboutIndiadoingsomethingtosellitselfortryingtoinvitetheworldtodosomethingforthemorhelpthem;it'smoreaboutmakingaboldstatementthatintheworldtoday,it'snotabouttwosuperpowersoronesuperpowerdictatingwhattheworldshoulddo,it'smorethatwehaveapresenceineachother'slivesandcreatesomethingcollaboratively.It'saboutbeingcreativethroughcollaboration.
IntermsofcollaboratingwithIndia,isthereanythinguniquetotheIndianmindset?
IwouldnotliketoclaimtheIndianmindsetasuniqueasopposedtosomethingelse,butIwoulddefinitelysaythatintheevolutionofmankind,somesocietieshavetakenshapelater,whereassomehavearichhistoryofculturalhappenings.Inthatprocess,countrieslikeChinaandIndiahavebothadvantagesanddisadvantagesoftraditionandculture.Theyarealsoeagertoinvestinmodernity.IhavealwayssaidtomydesignerfriendsthatthewaythatIunderstanddesignandcultureisthatpeopleareconstantlygoingthroughchangesastheymigrate,andastheyinteractwithnewtypesofpeopleandnewideas.Inthatwholeprocessofchange—especiallybecauseI'mprofessionallyinvolvedinstudyingtrends,lifestyles,people,andculturesaroundtheworld—Ifindthatwhenpeopleembracechange,itpointsustotrends.Butthenastheychange,theystillretainsomethingoftheirpast,andthatiswhatIcallculture.Culturealsochangesbutitisstilltiedtotheirpastandtotheirroots.Ithinkaschangehappensbetweenthetraditionandtheculture,weretainthetrendsthatbringusclosertonewopportunities;somewhereinbetweenisanewidentity,anewexpression,andanewexperiencewhichisconstantlyevolvingandrich.That'swhereIfeelthisreferencetothepastthataddsuniquenessthroughparticipationofmultipleculturesiswherethepresentbecomesmoreexciting.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->