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Heart Directed Marketing

Heart Directed Marketing

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Published by Hugh Simpson
A new approach to your marketing.
A new approach to your marketing.

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Published by: Hugh Simpson on Nov 09, 2007
Copyright:Attribution Non-commercial

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06/16/2009

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Heart Directed Marketing
Finally at about 4 in the morning it all came together as it so often does for me. I have beenworking on this concept for some time. I came up with a formula too: Creativity + Cooperation+ Collaboration + Intuition = Heart Directed Marketing.So let's start with the first C – Creativity. I have one of those wrist watch PDAs that allow meto keep information with me to read like while visiting the throne. One of my favorites is fromthe classic little book by Wallace Wattles entitled
The Science of Getting Rich
. In that book Wattles says: “...I must pass from the competitive to the creative mind; otherwise I can't be inharmony with the Formless Intelligence, which is
ALWAYS
(my emphasis) creative and
NEVER 
(my emphasis) competitive in spirit.”We are taught from an early age that competitive spirit that says that we can only get ahead if we compete in the game. I was taught that very same philosophy and only recently after a greatdeal of reading and soul searching have I come to the conclusion that being
CREATIVE
is thekey! Even our physicists have come to the conclusion that Creativity is the key to theUniverse. As I study the Bible more I note that God taught about Creativity more thancompetitiveness. If it works for God and science then it has to work for me.Carefully look at what Wattles wrote: “...otherwise I can't be in
HARMONY
(my emphasis)with the Formless Intelligence” or God for me. Many of the writers including my friend BobProctor say that we must be vibrating on the same wave length to create abundance. When wework from Creativity instead of competitiveness we are on the same wave length with God, theMaster Creator!When do I get my most creative ideas? During dreams when I'm not being influenced by the physical world! I will give you an example that came totally from a dream. It is calledShowTheWorldYourURL (http://www.showtheworldyoururl.com) where people are given theopportunity to submit to us a 90 second or less creative video that tells the world about their  business or passion. We have created a directory where people can select for FREE one area to place their video. If they want one of the Top 5 slots then they agree to pay an annual fee.That all came from a dream including the url name! God was sending me a GIFT that duringwaking hours I might have missed! History validates this with a look at the number of discoveries and inventions that came during dreams.The second part of the Heart Directed Marketing is Cooperation. I must say I have a history of  being a lone wolf entrepreneur. I will never forget an experience that I had during a trainingcalled Mastery in Manifesting taught by one of my favorite teachers Marshal Thurber, creator also of Money & You and the Berklin School of Entrepreneurship, where one of his star pupilswent one to create the incredible company Celestial Seasonings. The experience is called TheBlocks Game. You might have heard of it or even played it.There were a group of 5-7 at our table and we were given a bunch of wooden blocks and told tocreate something from them. I looked at the assortment of blocks and saw nothing that could
 
 be created from this whatsoever which I immediately announced to the group. These were my“know-it-all” days! One of the rules was that whatever we created we had to all agree on it.So we began a
LONG
night of hackling, arguing and sending people into tears over these blocks! And I'm sure that you can figure out who was the bad guy in the group! As the nightwore on other groups in the room were told they had solved the challenge and could go home.I'm sure that you can imagine what was going through my mind: “If these idiots in my groupwould let me run things we would be going home too!” I finally told my group that I hadenough and wanted to go home. Remember we had to
ALL
agree to solve the problem. If Iwent home then our group had to disband. Of course, as you might have imagined we werealso the
LAST
group in the room! As far as I was concerned we were
NEVER 
going to solvethe problem the way it was suppose to be solved. Yes, there was supposedly only one solutionand we were constantly being told that we had not solved it!I had so disrupted the group that the monitor in the room went to get Marshal. He againexplained to me in a very calm manner what were the rules we had agreed to in the beginning.Finally all my frustrations of being a loner came gushing out and tears rolled down my face. Iapologized to my group and said that I was ready to
COOPERATE
.I guess you have figured out there was
NEVER 
one solution to The Blocks Game. After working another 20 minutes or so we were told that we had solved it! We were elated, huggingeach other and hi fiving! The
REAL
Blocks were not on the table but were
OURSELVES
not
COOPERATING
! I learned that if I had not been so damn antagonistic we would have beenout of there hours ago. Might find this a great game to play with your business partners.The third C is Collaboration. I have studied and written extensively on this subject includingthe program I presented to The American Community Gardening Association.Every generation we create new “buzz” words. Previous ones that come to mind are “team building,” “communication,” and the big one - “coaching.” I like Collaboration. Of course,collaboration is not a new phenomena. In the past we have also associated collaboration withthe arts and especially science. We only have to look at the Beatles with Lennon andMcCartney in music; T.S. Elliot and Ezra Pound in literature and in science with Nobel Prizewinners Watson and Crick. Also as we look to nature we see an excellent example of collaboration in our ecosystem. In order for our ecosystem to function at its highest and mostcomplex level collaboration must take place.So what makes collaboration different from “team building”? According to the Wall StreetJournal columnist and author, Michael Schrage “collaboration is a purposive relationship for solving a problem, or creating something or discovering something.”The goal of this conference on Community Gardening is to learn and share how gardening can play a role in developing relationships among individuals in the community. One of the firstthings we must do in collaboration is create “value” with others in the community. In order tofind that “value” we should conduct what I call an “abilities and talents” audit of the
 
community. This audit takes into consideration the various abilities and talents that buildsynergy in a community.This audit can only be as successful as the
TRUST
level we build in collaboration. Successwill not be built by gossiping, finger pointing and back stabbing. We must be willing to shareour resources, ideas, and especially our contacts.Where do we find contacts? By developing a good network from
ALL
walks of life in order to become a good collaborator. We must then
NUTURE
our contacts through continualcommunication.Another important aspect of collaboration is
SHARED
goals and visions. The aforementionedartists, writers and scientists were always sharing their latest ideas and concepts on a
CONTINUOUS
 basis. At their time they did not have the incredible world of communicationwe have today with email, video conferencing, cell phones, text messaging, etc.It's initially your vision but through collaboration it becomes
OUR 
shared vision. We becomeco-creators of a
LARGER 
 purpose connected to each other. We then want to enroll more people in our vision but we must remember to do this through commitment and notcompliance.Another important aspect of collaboration is
SHARED SPACES
. The room we are nowsharing is a wonderful opportunity for collaboration. In this space we must have
CONTINUOUS
but not necessarily
CONTINUAL
communication. Also collaboration can be in both formal and informal environments. Your neighborhood discussions in your communities can take place on porches or more importantly while gardening. The creators wehave used as examples knew the importance of 
DIALOGUE
as opposed to
DISCUSSION
.With dialog we leave our egos at the door! We learn the art of listening with dialog.You must demonstrate
RESPONSIBILITY
but there is no need for restrictive boundaries.Decisions don't have to be by consensus.Finally with collaboration it must come to an end unlike relationships. Collaboration has TIMElimits that can be created due to death like with John Lennon. Most of the time collaborationends when the goals and objectives for the project have been completed like with Watson andCrick and their DNA work.So is collaboration good for other areas besides community gardening. You bet it is and here isa list that I would like to share with you:Brainstorming or as I like to say HeartFunFlowing New client meetingsProject management meetingsInterdepartmental product design effortsMarketing and advertising campaigns

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