EXECUTIVE SUMMARY

To days market has been covered with the heavy competition. To retain in the market the
customer relationship much required. To attract the customers every should know the attitudes and

Consumer Buying Behavior. So a study is conducted on the topic “A study on Consumer Buying Behavior
towards TATA INDIGO @ Manickbag automobiles Belgaum.

The study is carried out as follows. Firstly secondary data was collected through the broachers
and documents given by the company and also from the internet. Then depending on the data collected
a topic is made and objectives were fixed. Then primary data was collected through the well structured
questionnaire which is designed according to the objectives. Survey is conducted in different areas in
Belgaum. Then collected data is tabulated for the analysis and interpretation. After interpretations
findings are drawn. Adccording to the findings suggestions are made and then conclusion was drawn.