BRAND IDENTIFICATION & HISTORY:Thick, rich and delicious chocolate sandwiched between two crunchy chocolate biscuits topped
with sugar crystals! This definitely calls to indulge one‟s dark side. The brand we have selected
project work is none other than „Britannia BOURBON‟.
India's first and favorite Bourbon's sweet adventure began in 1955. Since then, Bourbon loversacross the country have been caught opening this chocolate couplet, licking the cream, andnibbling at the melt-in-your-mouth biscuit, bit by bit. Some have been witnessed chomping itwhole, at one go. Some have been noted to alternate it with sips of coffee; others team it withlots of gossip and gupshup, while a few have been observed enjoying it with a book. And somehave been seen reluctantly sharing their Bourbon.
Earlier when Britannia launched „TREAT‟, it included BOURBON in this category itself butsoon realized that this was like „trying to bound the CALYPSO in human form‟. BOURBON
was targeted to all the class of people of all the age groups primarily adolescents and adultsunlike TREAT which was targeted only towards the children. So Britannia played smart and re-launched the
as the Original BOURBON.2.
CORPORATE INFORMATION:The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, in1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (nowKolkata) with an initial investment of Rs.295. The company we all know as Britannia today.