FASHION IP TOOLS

DESIGNS
(South Africa Fashion Week – Cultural Designs, Shanghai
Tang – Hermes “Kelly Bag”)
COPYRIGHT

BRANDING AND TRADEMARKS

(LVMH, PPR, Richemont)
(Brimful Designs, Pakistan – hard to protect)

PATENTS
(Implied Technology – Technology companies licence to
fashion companies – ccannot patent fashion but can
patent technology or innovative process/step.)
 FASHION IP TOOLS
• TRADE SECRETS AND NEW BUSINESS MODELS
(Zara – Proprietary IT system to shorten
their production cycle to 30 days)
= Consolidate Market Position

Internet – Google V LVMH

(Protecting brands ie Google Adwords.