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E-commerce Statistics

E-commerce Statistics

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Published by Econsultancy

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Published by: Econsultancy on Feb 05, 2011
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Market Data/ Supplier Selection /Event Presentations / User ExperienceBenchmarking / Best Practice /Template Files / Trends & Innovation
 
Internet StatisticsCompendium
Sample only, please download the full report from:
 
Sample document
Important
This sample document is intended to give an indication of the type of datacovered in the Internet Statistics Compendium and how information ispresented. The content within each individual statistics document varies,depending on the availability of data.
 
 
Econsultancy London
4th Floor, The Corner91-93 Farringdon RoadLondonEC1M 3LNUnited KingdomTelephone:+44 (0)20 7269 1450http://econsultancy.comhelp@econsultancy.com
Econsultancy New York 
41 East 11th St., 11th FloorNew York, NY 10003United StatesTelephone:+1 212 699 3626 All rights reserved. No part of this publication may bereproduced or transmitted in any form or by any means,electronic or mechanical, including photocopy, recordingor any information storage and retrieval system, withoutprior permission in writing from the publisher.Copyright © Econsultancy.com Ltd 2010
Internet StatisticsCompendium
Sample document
Published 2011
 
 
Internet Statistcs Compendium
Sample
Page 3
 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storageand retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 
Contents
1.
 
 About this report .............................................................. 7
 
1.1.
 
 About Econsultancy .................................................................... 8
 
2.
 
Usage and Demographics ................................................ 9
 
2.1.
 
Global reach / penetration of interactive services ..................... 9
 
2.2.
 
Media consumption figures: internet and other media ............ 13
 
2.2.1.
 
Internet security ..................................................................... 14
 
2.3.
 
Connection speeds ...................................................................... 15
 
2.4.
 
Broadband adoption .................................................................. 16
 
2.4.1.
 
Levels of connectivity and broadband penetration ............... 16
 
2.5.
 
 Age and gender usage variations ...............................................18
 
2.6.
 
 What users are doing and looking at online ..............................18
 
2.6.1.
 
 What users are going online for ............................................. 18
 
2.7.
 
Instant messaging (IM) .............................................................. 21
 
2.7.1.
 
 Voice over internet Protocol (VoIP) ...................................... 21
 
2.8.
 
Gaming ...................................................................................... 22
 
2.9.
 
Podcasts ..................................................................................... 22
 
3.
 
 Video .............................................................................. 23
 
3.1.
 
Market size and growth trends ................................................. 23
 
3.2.
 
User generated video and video sharing .................................. 24
 
4.
 
 Audio .............................................................................. 25
 
4.1.
 
Downloading music ................................................................... 25
 
4.2.
 
Online radio ............................................................................... 25
 
5.
 
Social Media ................................................................... 26
 
5.1.
 
Social networking ...................................................................... 26
 
5.1.1.
 
Market growth and trends ..................................................... 26
 
5.1.2.
 
Twitter .................................................................................... 32
 
5.1.3.
 
Facebook ................................................................................ 38
 
5.1.4.
 
 YouTube .................................................................................40
 
5.1.5.
 
LinkedIn ................................................................................. 41
 
5.2.
 
Blogging ..................................................................................... 42
 
5.3.
 
Ratings and reviews .................................................................. 46
 
5.4.
 
User generated content ............................................................. 50
 
5.5.
 
 Widgets ....................................................................................... 51
 
5.6.
 
Online PR and reputation monitoring ...................................... 52
 
5.7.
 
 Viral marketing .......................................................................... 52
 

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