APROJECT REPORTON
CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE.
SUBMITTED TONATIONAL INSTITUTE OF CO-OPERATIVEMANAGEMENTSubmitted by: Submitted to:
Harisankar mishra(B-29)Prof. Meenal BhargavaDharmesh M.Parmar(B-35) CBMR
1
PREFACE
Beginning of the system project is entirely creative. This does not come all of a sudden, but it comes by result of discussion, consultation and contemplation. Problem unsolvedhere can never be satisfactory eliminated later. It is therefore a slow process.Moreover practical training is an important part of management courses. Thetheoretical studies are not sufficient to get into the corporate world. Only practicalknowledge can help us to understand the complexities of large scale organizations.To develop healthy managerial and administration skill in potential managers, it isnecessary that theoretical knowledge must be supplemented with exposure to the realenvironment. Actually, it is life for, a management itself is realized.In my case I confronted myself to CONSUMER BU
YING BEHAVIOR ATTHE TIME OF PURCHASE OF HERO HONDA BIKES
. And the exposurethat I could not have gained from the books. I found it very interesting and challenging.i take knowledge about this project from net and make this project in m
y own way.
2
INDEX
NUMBERSUBJECTPAGENO.
1
•
INTRODUCTUION
7
•
INTRODUCTUION OF INDUSTRY
8-9
•
HISTORY OF COMPANY
10-14
2
THEORETICAL BACKGROUND
15-20
•
CONSUMER BUYING BEHAVIOUR
3
PROBLEM DEFINATION
20-22
•
PROBLEM DEFINATION
•
SCOPE OF STUDY
•
OBJECTIVES OF STUDY
•
LIMLTATIONS OF STUDY
4
RESEACH METHODOLOGY
23-30
•
INTRODUCTION
•
RESEARCH DESIGN
•
SOURCES OF DATA
•
RESEARCH INSTRUMENT
•
SAMPLING PLAN
•
DATA COLLECTION METHOD
5
•
DATA ANALYSIS ANDINTERPRETATION
29-40
6
FINDINGS
42
7
SUGGESTIONS
44
8
SWOT ANALYSIS OF HERO HONDA
45-47
9
REFERENCE MATERIAL
49
•
BIBLIOGRAPHY
50
•
ANNEXURE
52
3
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