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Brand Prism of BAND-AID

Brand Prism of BAND-AID

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Published by Arpan Mehra

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Published by: Arpan Mehra on Feb 05, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Brand Genericide happens when the brand masters the prism
The communication of the brand and its productsstriking features grow bigger over time.These communications build up over time which in-turn portrays a reflection or an image of the buyer or user which it seems to be addressing. The brand speaks to the users self-image. Through the users attitude towards certain brands, they develop a certain innerrelationship. This makes the brand so big that the name of the brand is started being usedfor the category it represents and hence genericide becomes a big threat.
Brand Prism of BAND-AID
1)
 
Physical Qualities or Physique 
This is the physical and tangible part of the brand.BAND-AID has good adhesive qualities which serves its basic purpose of sticking well onto the wound. Also its a small strip with the antiseptic and medicated solution at itscentre which helps cover the wound and the good quality adhesive makes it stay tilllong. The small size (Band) of BAND AID works in its favour as it is enough to cover thesmall wounds. Also since the colour of the strip matches the skin colour, it does not lookvery odd on the body of a person. This makes it more usable since it does not look toobig or odd, especially if it is put on the face or forehead.
2)
 
Personality or Character 
Brand BAND-AID carries a strong personality with itself sincethe product comes from Johnson & Johnson and has good quick healing

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