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Etika Promosi Rumah Sakit

Etika Promosi Rumah Sakit

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Published by Insan Gahayu

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Published by: Insan Gahayu on Feb 05, 2011
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01/02/2013

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F{ojd Uyl`lso Yv`dm Sdjo{
Ky.Sd`so Gdclidbos" SuI -@djfyso/
 
Gv`d{" 48 Sfu 9556 5?7437;5
 
Ukufyso"Gdjdy{d
- Sfcdyd kf hdc{l" yv`dm sdjo{ Onklnfsod ´sfidado kd`udj  ifyidado ufyvidmdn kdbd` bonajvnadn bljdb kdn ablidb´ svkdm ifyafsfy kdyobf`idad slsodb `fngdko bf`idad vsdmd Bdjslnl [yosndn{lyl" 9556/. O{v ifydy{okdyo nl{ hly uylho{ `fngdko hly uylho{.Os{obdm-os{obdm hly uylho{ kdn nl{ hly uylho{ dkdbdm os{obdm mvjv` D`fyojd. Ko nfadydo{v" yv`dm sdjo{ dna `f`on{d kdn jf`vkodn ko{f{dujdn lbfm dna ifyqfndna ifykdsdy udkd jyo{fyod {fy{fn{v ifys{d{vs nl{ hly uylho{" kod{vy lbfm vnkdna-vnkdnadna ifyifkd kdyo vnkdna-vnkdna dna `fnad{vy yv`dm sdjo{ hly uylho{ kdn idkdnvsdmd hly uylho{ bdon. Yv`dm sdjo{ nl{ hly uylho{ `fnkdud{ ififydud ufnafcvdbodn"d.b. uf`ifidsdn kdyo udgdj {fy{fn{v" kdn lydna d{dv idkdn dna `f`ifyo klndsovn{vj yv`dm sdjo{ kfnadn s{d{vs o{v `fnkdud{ jfyonadndn udgdj ufnamdsobdn.Ko Onklnfsod {okdj dkd uf`idaodn `fnvyv{ jf{fn{vdn mvjv` {fn{dna jd{falyoyv`dm sdjo{" kobomd{ kdyo dsufj {vgvdn `fncdyo d{dv noybdid. Dnaadudn {ydkosolndbdkdbdm" yv`dm sdjo{ `oboj uf`fyon{dm {okdj ify{vgvdn bdid" sfkdnajdn yv`dm sdjo{sqds{d -jfcvdbo dna jdyos`d{oj-jfdad`ddn ko `dsd bdbv´ gfbds-gfbds ify{vgvdnbdid" kfnadn jlnl{dso sv`idna.Ufnfbo{odn Uylh. Bdjslnl [yosndn{lyl sfufy{o kosfiv{ ko d{ds `f`ivj{ojdn"dnaadudn o{v {okdj bdao ifykdsdy jfnd{ddn. Sfcdyd kf hdc{l ´jdyfnd {fyudjsd lbfmjfdkddn ´ `djon ifsdy ko`fnso vsdmd iosnos sf`vd yv`dm sdjo{" kdn ifysd`ddnkfnadn o{v `djon ifyjvydna ko`fnso `oso slsodbnd. Jfdkddn dna `f`djsd o{vdkdbdm {fyv{d`d74.
 
Jf{okdj`d`uvdn dnaadydn uf`fyon{dm vn{vj `f`ioddo jfiv{vmdnjfsfmd{dn idao gv`bdm ydjd{ dna ifao{v ifsdy gv`bdmnd.9.
 
[fjdndn udsdy" {fy`dsvj udsdy ifids ablidb sfidado jlnsfjvfnsoboifydbosdso ufykdadnadn" {fy`dsvj ufykdadnadn gdsd-gdsd jfsfmd{dn kdnyv`dm sdjo{.Kfnadn sfnkoyond" yv`dm sdjo{ sfidado bf`idad dna sfcdyd kf hdc{l kojfblbdsfcdyd iosnos kdn jvd{ ifylyofn{dso iosnos" {fn{v `fnfydujdn s{yd{fao-s{yd{fao`dndgf`fn `lkfyn" {fy`dsvj s{yd{fao uf`dsdydn kdn uyl`lso sfidado sdbdm sd{vjl`ulnfn kdyo idvydn uf`dsdydn `dyjf{ona `o}/.
V
bdsdn [fn{dna Uyl`lso
 Uyl`lso dkdbdm" )cdyd `fnkdud{jdn ufymd{odn jlnsv`fn udkd svd{v uylkvj kdn`f`ivgvj `fyfjd vn{vj `f`ifbo uylkvj {fysfiv{")Clbbons" Jd`vs BfnajduIosnos" Fkoso jfkvd" 4???/.Idvydn uyl`lso uyl`l{olndb `o}/ dkdbdm cdyd-cdyd dna koavndjdn lbfm svd{v ufyvsdmddn vn{vj `f`ifyojdn onhly`dso jfudkd cdbln uf`ifbo `fnafndo sohd{kdn d{yoiv{ uylkvj-uylkvjnd kdn `f`ivgvj `fyfjd vn{vj `f`ifbo d{dv`f`ifbo vbdna uylkvj-uylkvj o{v. [fykoyo kdyo jfaod{dn 7 Ufyojbdndn" Uyl`lso
 
 ufngvdbdn" @fycmdnkosona" Ufnaf`dsdn" Ufngvdbdn bdnasvna" Uviboc yfbd{olns"Kohfyfnsodso mdyad ufngvdbdn" @f`idao-idaojdn mdkodm udkd cdbln cvs{l`fy"@f`idaojdn sd`ufb" Jod{ )ifbo sd{v kdud{ kvd)" [dbjsslq ko ydkol" Dkxf{lyodb"Hfd{vyf qdo{ona lbfm qdy{dqdn {fn{dna svd{v bf`idad d{dv uylkvj {fy{fn{v"@fnadkdjdn )jvos) {fn{dna svd{v uylkvj `fbdbv ydkol" Uyl`lso kfnadn ¶idnnfy dkxfy{osona¸ `fbdbvo on{fynf{. Kdn bdon-bdon.
F{ojd Uyl`lso
 Sfufy{o kobomd{ ko d{ds" jod{-jod{ uyl`lso cvjvu ifsdy gv`bdmnd" kdyo dna{ydkosolndb sd`udo kfnadn uf`dnhdd{dn on{fynf{ f-`dyjf{ona" f-uyl`l{oln/.Kdbd` kvnod iosnos dna sf`djon jl`uf{o{oh" idaodn uf`dsdydn ufyvsdmddn djdn{fyvs `fncdyo {fylilsdn-{fylilsdn idyv vn{vj `fnao`idnao d{dv `fnad{dsovudd-vudd uyl`lso lbfm ufsdona.Kdbd` jfdkddn ifysdona jf{d{ `f`ufyfiv{jdn ufymd{odn jlnsv`fn" {fn{v `vkdm{fygdko ufbdnaadydn f{ojd" do{v ufbdnaadydn dsds-dsds f{ojd v`v` d{dv jdokdm-jdokdm kdsdy `lydb" do{v74.
 
Dsds jfqdgoidn ifyivd{ dna idoj ifnfhocfncf" d`dy `d¸yvh/.9.
 
Dsds jfqdgoidn {okdj ifyivd{ dna `fno`ivbjdn `vkmdyd{nln`dbfhocfncf" ndmo `vnajdy" kl nl mdy`" uyo`v` nln nlcfyf/.3.
 
Dsds `fnamly`d{o l{lnl`o `dnvsod yfsufc{ hly ufyslns/.;.
 
Dsds ifybdjv dkob gvs{ocf" hdoynfss/.F{ojd uf`dsdydn d{dv f{ojd uyl`lso dkdbdm idaodn kdyo f{ojd iosnos. F{ojd iosnos`fnvngvj jfudkd s{vko {fn{dna dsufj-dsufj `lydb kdyo jfaod{dn fjlnl`o kdn iosnos Ify{fns/. F{ojd sfidado s{vko d{dv jdgodn dkdbdm f{ojd hoblslhos d{dv idaodnkdyo ob`v hdbsdhdm. Sfkdnajdn f{ojd sfidado uydjsos dkdbdm f{ojd {fydudn dna`fyvudjdn ufkl`dn ifyufyobdjv idao jl`vno{ds `lydb {fy{fn{v.Gojd kfhonoso {fn{dna f{ojd iosnos ko d{ds kojdo{jdn kfnadn f`ud{ jdokdm kdsdy `lydb ko d{ds" `djd f{ojd uyl`lso sfidado idaodn kdyo f{ojd iosnos/ `fnvngvj jfudkd s{vko {fn{dna dsufj-dsufj `lydb kdyo jfaod{dn `fbdjvjdn uyl`lso iosnos.@lydb dkdbdm sos{f` nobdo d{dv jlnsfnsvs slsodb {fn{dna dud dna kodnaadu idoj d{dv ivyvj" ifndy d{dv sdbdm" udn{ds d{dv {okdj udn{ds. Ufyivd{dn `dnvsod d{dvons{o{vso kdbd` `fbdjvjdn uyl`lso iosnos dkdbdm idoj d{dv ivyvj" ifndy d{dvsdbdm" udn{ds d{dv {okdj udn{ds" konobdo kfnadn ufkl`dn dudjdm ufyivd{dn o{vdkdbdm sfsvdo kfnadn dsds-dsds ifnfhocfncf" nln`dbfhocfncf" `fnamly`d{o`dnvsod" kdn dkob d{dv {okdj. Ufkl`dn ifyuyl`lso o{vbdm dna kond`djdn f{ojd uyl`lso.
F{ojd Uyl`lso Yv`dm Sdjo{
 Dndbla kfnadn ufngfbdsdn sfifbv` ono" F[OJD UYL@LSO YV@DM SDJO[dkdbdm ufkl`dn ifyuyl`lso sfcdyd f{os dna ko{f{dujdn lbfm jl`vno{ds yv`dmsdjo{" kdn mdyvs koud{vmo lbfm sf`vd qdyad jl`vno{ds o{v.Koidnkonajdn kfnadn bf`idad uf`ifyo gdsd bdon" yv`dm sdjo{ idndj jfvnojdn-
 
nd. Ko dn{dyd dna vnoj o{v dkdbdm: sfgdydm ufyjf`idnadnnd" ufydnnd kdbd``dsdydjd{" gfnos gdsd dna koifyojdn" jfbvmvydn uylhfso uf`ifyo gdsd dna ifjfygd ko kdbd`nd" sohd{ jlnsv`fn dna kobddno" kdn `vd{dn {dnaavna gdqdi`lydb" jf`dnvsoddn mv`dno{/ kdn slsodb dna kof`idnnd. Kfnadn kf`ojodn" idado`dnduvn yv`dm sdjo{ svkdm ifyafsfy `fngdko iosnos" od {okdj ilbfm bfudssd`d sfjdbo kdyo `oso slsodb kdn `oso jf`dnvsoddn. Sf`vd o{v mdyvs gfbds{fyvnajdu kdbd` F{ojd Yv`dm Sdjo{" F{ojd Iosnos Yv`dm Sdjo{" F{ojd Uf`dsdydnYv`dm Sdjo{" kdn F{ojd Uyl`lso Yv`dm Sdjo{.Jdyfnd ifyidado jfvnojdn yv`dm sdjo{" F{ojd Iosnos YS" F{ojd Uf`dsdydn YS"F{ojd Uyl`lso YS {fn{v mdyvs ifyifkd kfnadn F{ojd Iosnos" F{ojd Uf`dsdydn" kdnF{ojd Uyl`lso lbfm idkdn vsdmd bdon ivjdn-yv`dm sdjo{.Gojd koufymd{ojdn kdh{dy cvjvu udngdna {fn{dna jod{-jod{ uyl`lso sfcdyd v`v` kod{ds" idndj ko dn{dydnd dna sdm-sdm sdgd kobdjvjdn gvad lbfm yv`dm sdjo{. Nd`vn" dkd gvad ko dn{dydnd dna `fnvyv{ sos{f` nobdo jo{d sfidado uylhfsolndbjfsfmd{dn sfkojo{nd {okdj udn{ds gojd kobdjvjdn lbfm yv`dm sdjo{. @osdbnd" sdm-sdm sdgd gojd yfs{lydn ifyuyl`lso ¶`djdn vn{vj {oad" iddy vn{vj kvd sdgd¸. [duo"dudjdm udn{ds gojd yv`dm sdjo{ ifyuyl`lso" ³Gojd svkdm kvd dndjdnkd koydqd{ koyv`dm sdjo{ jd`o" dndj jf{oad {okdj ufybv bdnasvna `f`iddy vdna `vjd ufydqd{dn».Kf`ojodn gvad" ydsdnd `dsom kodnaadu {okdj udn{ds gojd yv`dm sdjo{ `fnaoyo`qdjobnd jf yv`dm-yv`dm ufnkvkvj vn{vj `fbdjvjdn ufyslndb sfbbona.Qdbdvuvn" svkdm bdwo` kdn kodnaadu qdgdy-qdgdy sdgd gojd dkd `dyjf{fy yv`dmsdjo{ dna kd{dna jf ufyvsdmddn-ufyvsdmddn vn{vj `fndqdyjdn uylkvj-uylkvj dna kosfkodjdn lbfm yv`dm sdjo{.
Kydh Ydncdnadn F{ojd Uyl`lso Yv`dm Sdjo{
 Djmoy-djmoy ono" yv`dm sdjo{ kdyo nfadyd {fy{fn{v `fbdjvjdn uyl`lso ko Onklnfsodkfnadn `f`dsdna ojbdn kdn `fbdjvjdn jod{-jod{ bdon dna {okdj bdwo` kobdjvjdnyv`dm sdjo{ jo{d sfnkoyo" jdyfnd konobdo {okdj f{os. Dkd yv`dm sdjo{ jo{d dna`fnadgvjdn uyl{fs jfudkd UFYSO" jdyfnd `fnadnaadu cdyd-cdyd o{v `fyvaojdn idao ufyv`dmsdjo{dn jo{d.Uo`uondn UFYSO bdbv `fnf`vo ufndnaavnagdqdi jlydn ndsolndb ifysdnajv{dn"dna ifygdngo {okdj djdn `f`vd{ bdao ojbdn sfufy{o o{v. [duo" sfidbojnd bdbv dkdyv`dm sdjo{ kl`fs{oj dna `fnoyv cdyd uyl`lso yv`dm sdjo{ dsona o{v" kfnadndbdsdn `fyfjd koiodyjdn" `fnadud jo{d sfnkoyo {okdj ilbfm. O{v {okdj dkob.Kdbd` mdb ono dkd jf`vnajondn" jo{d `dsom ifysos{f` nobdo {fybdbv jlnsfyxd{oh"sfkdnajdn ko {f`ud{ bdon lydna svkdm bfiom boifydb `fnaojv{o {yfn ufyjf`idnadn iosnos ablidb. D{ds kdsdy o{v" ufnavyvs UFYSO `fnavnkdna dslsodso-dslsodso uylhfso jfsfmd{dn OKO" UKAO" OSHO/" dslsodso ufyvsdmddn ufyojbdndn Onklnfsod"@JFJ,OKO" ufgdid{ Kfujfs" kbb. vn{vj ifyioncdna-ioncdna {fn{dna osv uyl`lsoono.Udno{od jfcob dna jf`vkodn koifn{vj ´ kfnadn `dsvjdn kdyo mdsob cvydm

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