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Recruitment Feeders for Zion Bible College

Recruitment Feeders for Zion Bible College

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Published by Paul_Conway_Info

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Published by: Paul_Conway_Info on Feb 06, 2011
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12/24/2013

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RECRUITMENT IDEAS
Paul Conway 
The following concepts focus on National youth Convention and General Counsel, but similar intentionality should be given to our District Youth Conventions/Summer camps and rallies.
1.
 
National Youth Convention:
We have a rare window with national Youth Convention and Fine ArtsFestival that we should maximize. Since this is a bi-annual event with all of our potential targetaudience exercising their gifts for ministry at fine arts and open to Gods call at National YouthConvention and General Council as Pastoral Leadership. The following are some ideas with myrational. All our efforts for the nets few months should be focused on capturing and captivating theattention of this audience
 
Top Quality Video
: We should have a video that is worth playing on the main stage of National Youth Convention. The following steps should be taken.1.
 
Create a high quality video for stage and booth
(This may be necessary tospend and do again before General Council since we crammed a clip for ouryouth conventions this spring. If we are going to spend, it should be on amode of communication that will speak the language of our targetaudience.2.
 
President secures a showing of the video in the service.3.
 
President secures a door for one of our relevant team members to take thestage at National Youth Convention after the video to throw the pitch forZion verbally.4.
 
We need to refine our “sales pitch” and develop a story board theme for a
quality video.
 
Top Quality Prep Team:1.
 
We should formulate a promotions committee for General Council and NationalYouth Convention/Fine Arts Festival that meets regularly and continues as anongoing think tank. Continuous motion, thought and preparation should begiven to this major event.
 
 
Top Quality Booth
5.
 
Presidents uses influence for a location of top quality.6.
 
Should include students. Who knows students better than students7.
 
Use an experience theme approach like around the world “Walk through”
 8.
 
Secure a proper sized booth9.
 
Use student form the missions conference10.
 
Rather than construct it in a vacuum, utilize student input so we are morerelevant.11.
 
Construct a booth12.
 
Have a booth in keeping with the partner schools like VFCC, Southeastern,North Central, Northwestern.
 
A publications and marketing strategy for the following
 1.
 
Pastors who might send or support our school with students or money2.
 
Leadership on our national and regional level3.
 
Students who will come to our booth4.
 
Students and how we can go to them at nationals in halls and stadium
 
5.
 
Fine arts students who will associate their talents for ministry with Zion as theright place for them to attend when they are associating their experience thereand the choice for college later6.
 
For example
 
 
Web page strategy
 
 
Video Strategy
 
 
Youth Convention and Summer camp strategy
 
 
National youth Conference strategy
 
 
Pastor and Parents strategy
 
 
Promotional strategy
 
 
Events strategy
 
 
Eg. A luncheon with strategic influencers for potential studentaudience.
 
 
Top Quality Team
 1.
 
A team that can cover all generations and groups
 
Leaders
 
Youth
 
Alumni
 
Top Quality Promotion ideas
 1.
 
We need a fresh look at some ideas like giveaways. Many would say we havehad little return from promotional giveaways. This is hard t measure. Forexample. A t shirt. NO one will say that came to school from a t shirt. However,if they are given one they make association with the event, the shirt and theschool.2.
 
We should be tapping into the mind of students and professionals who areskilled at researching what is hot and what is not and spending withintentionality.

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