The 7 Keys to Running a Glitch-Free Webinar
© 2009 Rally Point Webinars, LLC 2P a g e
The Role of a Webinar Facilitator
“Tactics without strategy is the noise before defeat.”
–Sun TzuManaging the technical elements of the online event is important, but they are just the tactics. To properly facilitate a webinar, you must understand theunderlying purpose of each tactic and the job itself. The role of the webinarfacilitator, simply put, is to serve the webinar speaker(s) and the attendees.
The Webinar Speaker
: The speaker delivers the presentation—the very reasonattendees arrive. The presenter must concentrate on:
Delivering the substance of the presentation
Telling stories and anecdotes to illustrate various points
Sustaining the energy of the event (because things can get very dull, veryquickly)
Managing the timing of the presentation
Recovering from any mistakes or slip-ups (that go noticed or unnoticed)
Handling any anxiety, nervousness, or self-consciousness
Maintaining focus for the entire eventThat’s a lot to handle and it takes considerable talent, preparation, and attentionto do it well. It falls to the webinar facilitator to make sure the speaker focuseson those duties and nothing else.
The Webinar Attendees:
Webinar attendees are your company’s prospects andclients. You want them to have a first-rate experience. To effectively accomplishthat, you must understand what the event looks like from
perspective.What takeaways do they expect? What does the rest of their day look like? Howdoes your webinar appear on their computer screen? Consider an attendee’sperspective:
It’s 1:59 p.m. I’ve logged onto your webinar. I’ve fit your one-hour presentation between client projects, looming report deadlines, and management meetings. I expect your technology to work, you to answer my questions promptly, and the presentation to deliver the content promised in the event copy. I also want you to tell me when I’ll receive theevent recording and how I can access a PDF of the presentation slides.