MMMM

INTERNATIONAL BUSINESS T.Y.
BBI
ACKNOWLEDGEMENT
It is indeed a moment of great pleasure for us to express our

profound gratitude in making the project with rich experience. We
wish to thank MR.NIRAV PAREKH SIR for his careful supervision,
critical suggestions and encouragement that has been a source of
immense help.
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INTERNATIONAL BUSINESS T.Y.BBI
INTRODUCTION
From a corporate point of view
This section introduces you to the heart of the company, focusing on
the men that represent Ferrari in the world and the on each
department of the Factory. Born in 1947, Ferrari has always produced
vehicles at its current site and has maintained its directions. It has
progressively widened its range using visionary planning both on a
design level and on the quality of work produced.
Working at Ferrari
Ferrari is a company that values excellence, so it is always looking for

progressive people who can help it innovate, and who are passionate
about Ferrari and automotive excellence.
Ferrari values the individual first. A person's freedom to express him or

herself is given highest priority, because Ferrari believes this is the key
to creative and successful team collaboration.
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The selection process is detailed and precise – just what you might
expect from a company that depends on meticulous and
uncompromising attention to detail. Candidates are examined not only
on their professional, technical and academic excellence, but also for
their compatibility with Ferrari principles and values.
Formula Uomo
Ferrari knows that the best performance is only achieved if employees
feel empowered and appreciated. Ferrari also believes that the quality
of its cars cannot be separated from the lives of the people working at
the Ferrari plant. That's why the working environment and welfare of
the people working there are the most important priorities.
The Ferrari plant is a model work environment. The philosophy behind

the creation of Ferrari's production areas dictated that buildings and
their functions should be designed with the needs of employees firmly
in mind. This philosophy became known as Formula Uomo.
Consequently, the newly renovated Ferrari complex now combines
carefully designed lighting systems, green areas (there are over 100
trees along the roads around the factory), a new restaurant, climate
control, noise damping, and special measures aimed at reducing
environmental impact, with advanced technologies. The Ferrari
complex was specifically designed to architecturally reinforce the
synergic relationship between work and results.
Ferrari employees also benefit from an extensive range of education,

fitness and wellbeing programmes. Formula Benessere raises health
awareness and offers specialist check-ups, while Formula Benessere
Junior aims to foster an early interest in sport, fitness and wellbeing in
employees’ children. Language lessons are also offered, along with an
ongoing training programme covering both the professional
development and the specific interests of employees.
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And as a result, Ferrari believes that visitors to the Maranello factory

will discover not only innovative cars, but a world of ecological and
technological research, carried out by people making the best possible
use of their talents and passion.
Mission
Ferrari Financial Services is the company's own financial services

provider, created to enhance and facilitate the experience of
purchasing a Ferrari.
Ferrari Financial Services offers a flexible range of basic and premium
financial and other related services for purchasing all types of Ferrari
vehicles: from GT models to classic cars, specials and racing cars -
including Formula 1 cars from previous seasons.
While its headquarters are in Maranello, the company's services are
also offered by associate companies in the main European markets
(Germany, UK, Austria, France, Belgium and Switzerland) and in the
United States. Ferrari is a name associated with elegance, style,
prestige and cutting edge technology. Ferrari customers expect nothing
more than the very best, so its infrastructure must support that high
level of customer expectation. Indeed, it is mission critical.
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SERVICES
1- after sales servies
Ferrari Genuine
The Ferrari Genuine programme offers a vast range of kits, components
and accessories specifically designed and manufactured for Prancing
Horse cars. This means that Clients can now enhance their cars with
parts created and produced to Ferrari's own high factory quality
standards.
The Ferrari Genuine programme is divided into three different lines
created to give owners enormous freedom of choice when it comes to
personalising their existing cars.
>ferrari power -(Ferrari Pre-Owned Warranty)

The Ferrari brand has long been synonymous with power, thanks to the
superior performance and cutting edge technologies offered by its cars.
However, this power has never compromised in any way the class,
styling and elegance of the GTs. The result is a unique image, instantly
recognisable the world over.
To further enhance this image and as a testament to the reliability of

the Ferrari product, we are now introducing the Ferrari Pre-Owned
Warranty. POWER (Pre Owned Warranty for Exclusive Retail) was
created to meet the needs of clients who want a warranty for their car
that extends beyond the standard period covered by the
manufacturer's warranty.
ADVANTAGES:
Warranty:
The new package means that your car can be covered for up to 10
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years; Spares and repairs are covered and all work will be carried out by
the professional mechanics of Ferrari's Official Assistance Centres.
Pre-owned value:
Another plus if you choose to sell on your car; The vehicle remains
under warranty even if it changes ownership Safety and peace of mind:
You can travel all over Europe in complete tranquillity, thanks to the
24h/7d Roadside Assistance Service
REQUIREMENTS: The car must undergo an inspection by Ferrari's

Official Network to certify its conformity (tallying of car's assistance
history, service coupons, ordinary and extraordinary maintenance work
carried out by Ferrari's Official Network; conformity of car to type
approval requirements as specified by manufacturer) The coverage
applies only to cars with a maximum entry mileage of 90,000 km All you
need to do to sign up for the service you is go to any Dealership
belonging to the Authorised Ferrari Dealership Network.
POWER CUBE: the fourth and/or fifth year warranty
POWER CUBE is a full warranty that offers the equivalent coverage as

the manufacturer's warranty; It lasts one year and can be repeated for
further year;
it can be purchased only if the additional year of warranty has been

subscribed to, or the vehicle has a commercial warranty coverage of
thirty-six months from the time of purchase
POWER NORMAL : the sixth year warranty

POWER NORMAL is the Ferrari Pre-Owned Warranty offered for cars for
which the manufacturer's warranty has expired and which are six years
old or under;
The warranty can be renewed and so the period of cover can be up to
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four years; It covers the main areas of the car: engine, transmission,
trim and electrics.
POWER TRAIN: the 10th year warranty
This warranty only covers the gearbox and the engine and is available
for cars under nine years old, for which the manufacturer's warranty
has expired. Power Train is a flexible warranty and so may be
purchased at any time.
However, there are two scenarios:

Purchase between expiry of manufacturer's warranty and sixth year
(Option 1);
Purchase between the seventh and ninth year of the car's life (Option
2). The Power Train Warranty can be repeated several times to cover
the entire period of possible coverage. However, its purchase excludes
the purchase of any other successive warranty product. However, by
purchasing the various Ferrari Pre-owned Warranties in succession you
will be able to cover your car for a period of up to 10 years.
Note: The Ferrari Pre-owned Warranty Programme applies only to

Ferrari cars with Warranty commencement dates of nine years or
under, excluding special and limited edition series (the F50 and Enzo
Ferrari).
Please also remember that all new Ferrari sold worldwide are with a
three-year manufacturer's warranty.
>Ferrari end of life vehicles take back -

Ferrari end of life vehicles take back (applicable in all European Union
member states)
Ferrari has always been committed to reducing the environmental
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impact at every stage of the life cycle of our vehicles. Through this
commitment it has developed a global policy for the protection of and
respect for the environment through constant improvements in the
production process and the creation of products of increasing Eco-
compatibility.
Under the European Directive “End-of-life Vehicle Directive”
(2000/53/EC), Ferrari and its authorised dealers have taken steps to
ensure that vehicles that have reached the end of their life can be
disposed of with minimum environmental impact.
If you wish to return back your Ferrari end of life vehicle without
additional costs (except for those required by local legislations, like the
deregistration fee and eventual transport cost until the Ferrari dealer)
you may:
Contact the closest Ferrari dealer, that will then transfer the vehicle to
an ATF (Approved Treatment Facility), where available, in charge of
recycling and disposing of the vehicle in an environmentally friendly
way.
Obviously your Ferrari end of life vehicle must meet the following
conditions:
All significant components such as engine, gearbox, chassis, bodywork,
catalytic converters, wheels and electronic control units must be
present in the vehicle.
There must be no additional waste in the vehicle.
Ferrari, that is currently working to ensure compliance with the
regulation and convenience for its customers, thanks you for
supporting this environmental challenge.
Premium Ownership Program-
Ferrari Financial Services has created the “Premium Ownership

Program” as a new way to purchase a car with the Cavallino badge,
maintaining the value of the car over time and building client loyalty.
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The Premium Ownership Program, which has been specifically

developed for the current range of Ferrari GT models, includes standard
services for financing the purchase cost of the car, as well as additional
Premium services tailored specifically for Ferrari vehicles.
The Premium package of services includes:

• a comprehensive range of insurance services, offered in collaboration
with one of the world's major brokers and a leading insurance group, to
maintain the value of a Ferrari car over time;
• Ferrari Maintenance Plan services, for the peace of mind of
maintenance carried out only by the qualified mechanics of the official
Ferrari service network, with realistic costs and certification of all jobs
done at the end of the plan;
• official Ferrari driving courses specifically tailored for each model, to
experience the thrill and pleasure of driving a Ferrari in complete
safety;
• Maranello Experience, offering a chance to discover the unique
character of the factory where Ferraris are made and of the
surrounding area at first hand;
• Pit-Stop services, for carefree management of all the necessities
associated with car ownership; • exclusive LifeStyle services, for living
the experience of driving a Ferrari and being part of the Ferrari world to
the full;
• the Power warranty programme, offering the chance to extend the
original manufacturer's warranty.
The suite of specific, innovative services offered by Ferrari Financial

Services with the Premium Ownership Program is constantly revised to
meet the changing and increasingly exacting expectations of Ferrari
clients
>The value of people-
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Ferrari Financial Services has tailored its products to reflect the values
that it intrinsically shares with Ferrari itself: people, innovation,
technology and method. The primary goal of the company is to ensure
fast, efficient and precise service delivery. Flexibility and
personalisability were top priorities for Ferrari Financial Services in the
definition of the products offered by the Premium Ownership Program.
The entire range of financial services is engineered and delivered with
Formula 1 precision to meet the needs of the individual client. A team
of dedicated field managers is on hand to provide a personal consulting
service to each individual client. These managers are available for
personal consultations for each contract, meeting clients at their own
homes if requested. This personal approach, meeting clients face to
face, ensures quicker response times and a more exclusive experience.
Each field manager works in close collaboration with their respective
Ferrari dealer.
>The value of technology -

Technological innovation plays a key role in supporting the day to day
activities of Ferrari Financial Services, to ensure rapid response times,
precision and a personalised service for its clients.
Ferrari Financial Services has developed its own latest generation web-
based software system to ensure a constantly up to date and efficient
service.
An advanced car and services configurator system lets the client see
what the vehicle will look like, even while still in the pre-order stage,
and configure the elements of the Premium Ownership Program to suit
their own individual needs and preferences.
>Documentation -
Ferrari Financial Services offers its Clients access to the documentation
necessary to get to know the world of the Cavallino Rampante better.
Enter the area to access and download documentation.
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For more information or to address your query directly
2 financial services
Ferrari Financial Services is the company's own financial services

provider, created to enhance and facilitate the experience of
purchasing a Ferrari.
Ferrari Financial Services offers a flexible range of basic and premium
financial and other related services for purchasing all types of Ferrari
vehicles: from GT models to classic cars, specials and racing cars -
including Formula 1 cars from previous seasons.
While its headquarters are in Maranello, the company's services are
also offered by associate companies in the main European markets
(Germany, UK, Austria, France, Belgium and Switzerland) and in the
United States.
Ferrari Formula leasing is a highly innovative purchasing system created

by Ferrari Financial Services for GT vehicles.
Ferrari Financial Services has tailored its financial products to reflect
the values that it intrinsically shares with Ferrari itself: people,
innovation, technology and method - to ensure fast, efficient and
precise service delivery.
For this precise reason, Ferrari creates highly personalised solutions for
its clients, with services specifically tailored to cater for the needs of
the major European and extra-European markets. For more
information, contact your preferred dealer.
>Insurance Services
Ferrari Financial Services offers the most comprehensive insurance
coverage possible, to ensure the most exclusive terms for protecting a
Ferrari. This comprehensive range of services clients ensures that
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clients enjoy a worry-free driving experience, contributing to

maintaining the intrinsic value of the car over time.
FERRARI SATELLITE ANTITHEFT SYSTEM For practically absolute theft

protection, a satellite antitheft system is available as either a factory-
fitted option or as an aftermarket accessory installed by the official
Ferrari service network. This system, which complements the vehicle's
standard alarm system, is approved by the major insurance companies
and grants access to Ferrari Financial Services insurance services with
extremely advantageous conditions.
FERRARI CAPITAL RISK (insurance product currently available in

Germany and Switzerland)
The Ferrari Financial Services Capital Risk suite of insurance products is
a truly innovative solution unlike anything else on the market, which
has been specifically created to cater for the needs of Ferrari clients.
At the heart of the product, in addition to third party liability, is an
insurance policy covering the capital invested in the vehicle and the
purchase value of the car itself, which is valid even in the event of
accidents in which the owner is responsible.
In the event of an accident, these unique and flexible services are
intended to cut waiting times for repair work and, if necessary,
reimburse any loss in value.
In the event of a write-off or total loss of the vehicle, the assembly of a
replacement new car is fast-tracked to avoid the usual waiting time for
a new vehicle.
Contents of the Ferrari Capital Risk service:
• Third Party Liability Policy: Third party liability insurance with 100
million Euro limit of liability;
• Full “Kasko” comprehensive coverage: fixed premium policy, not
dependent on existing bonus-malus rating, valid for the duration of the
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contract;
• depreciation compensation: in the event of an accident with another
vehicle in the nation of coverage in which the owner is responsible, the
loss in value due to repairs will be reimbursed;
• delivery of new replacement vehicle: in the event of total damage or
theft during the validity of the contract, delivery times for a
replacement new vehicle will be reduced to 6 months (depending on
production times);
• “Kasko” difference (GAP): in the event of total damage or theft, the
difference between the new purchase price and the outstanding
amount will be applicable (up to 20% of the new purchase price);
• coverage against damage while abroad: enhanced coverage for road
accidents while abroad with no excess. In the event of an accident,
immediate reimbursement is guaranteed and the insurance company
will cover all legal costs incurred;
• extended coverage to include accessories: the insurance policy covers
the entire vehicle and all accessories installed within the term of the
contract by an authorised workshop or Ferrari dealer.
NO CHANGE IN PREMIUM. NO BONUS-MALUS DOWNRATING

The client pays a fixed rate for Ferrari Financial Services Capital Risk
insurance for the duration of the leasing or financing contract, with no
premium increase or bonus-malus downrating in the event of an
accident.
>Maintenance plan
The Ferrari maintenance plan service offers clients certainty and
transparency with regards to the cost of regular maintenance for their
vehicles, carried out by the official Ferrari service network by specialist
professionals.
The cost is fixed when signing up for the service itself, and is included in
the monthly financial service instalment.
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The programme is managed officially by Ferrari S.p.A., and is monitored

to ensure a full service history for the entire lifetime of the vehicle.
An official Ferrari certificate is issued at the end of the contract period.
In addition to guaranteeing that all scheduled services have been
carried out correctly, this certificate also contributes to maintaining the
value of the vehicle itself over time.
>Maranello Experience
An exclusive tour of Maranello and the surrounding area to discover
the Ferrari universe: its history, its territory and its people.
During a tour of the factory and the “Galleria Ferrari” museum, an
official guide will reveal to clients the secrets of how and where the
prestigious cars bearing the Cavallino Rampante badge are born.
An expert Personal Shopper is also on hand to help clients select the
exclusive Ferrari products on offer at the Ferrari Store. Additional
activities include guided tours to the historic cities of Modena and
Parma and an opportunity to taste the typical products of Emilia
Romagna.
3 classic cars
>Ferrari Classiche Department -
Ferrari Classiche was established specifically to provide restoration and
maintenance services, technical assistance and Certificates of
Authenticity to owners of classic Ferraris. Housed in the former Ferrari
foundry, the Classiche offices and workshop, which cover 950 square
metres within the Maranello factory, were officially opened by Ferrari
President, Luca di Montezemolo, in July 2006.
>Restoration-
Ferrari’s very first GT cars roared out of the factory in Maranello in
1948 and some 60 years on, the majority of these cars still survive.
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Their owners are naturally anxious that they remain in perfect working
order, safe and as thrilling to drive today as they were when they were
first built.
Maintaining and servicing such sophisticated cars is an extremely

specialised and delicate process, one which most garages are unable to
undertake. This is why Ferrari offers its clients a first-class restoration
service aimed at protecting the heritage of these classic vehicles.
Every individual component of a Ferrari is designed and constructed

with an uncompromising focus on outstanding performance. Detailed
information on each of these components, from every Ferrari ever
built, is stored in the company’s extensive archive. All assembly sheets,
plus all the original designs, dating back to 1947 are also stored. And
because Ferrari Classiche has access to the in-house foundry and the
very same tooling machines used to make the original parts, the
department’s team of experts is able to restore any Ferrari to its
pristine, original condition.
If any non-original mechanical parts are found, the car may still be
restored to its authentic condition as Ferrari can produce or supply
spares conforming to the original specifications and manufactured
using original designs and specialist machinery. The manufacture and
supply of original components is clearly an essential part of the
restoration and maintenance service provided by Ferrari Classiche to
help owners fully restore historic Ferrari models to their original
splendour
>Certification and Attestation-

For more than 60 years, Ferrari cars have been eagerly sought after by
classic car collectors the world over. One of the main functions of the
Ferrari Classiche department is to issue Certificates of Authenticity to
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road-going Ferraris over 20 years old and all Ferrari competition cars,
including Formula 1 single-seaters of any age. The Certificates officially
attest to the cars’ authenticity and also provide important
documentation for buyers should the certified vehicles ever be sold on.
Another advantage is that all certified cars are permitted to take part in
official Ferrari events including, for instance, the Shell Ferrari Historic
Challenge, which takes place in Europe and North America.
During the certification process, the cars undergo a thorough inspection

at the Classiche HQ in Maranello. Using Ferrari's extensive historical
archives, a committee of experts known as COCER (Certification
Committee), chaired by Ferrari Vice President Piero Ferrari, evaluates
the technical characteristics of each car put forward for certification.
This technical examination of the car is the most important step in the
process. It reveals whether the car is fully functioning, and if its chassis,
engine, gearbox, transmission, suspension, brakes, wheels, bodywork
and interior are original or at least comply with the original
specifications
4 entertainment
>Ferrari Gran Tour Milano Sanremo-
In 2011, Ferrari celebrates a hugely significant event, the 150th
anniversary of the Unification of Italy, with the Ferrari Gran Tour
Milano Sanremo
A genuine classic regularity trial that starts a few minutes before the re-
run of the Coppa Milano-Sanremo, first competed over a 100 years ago.
The latter event was launched in 1906 by the Gazzetta dello Sport in
collaboration with the Automobile Club di Milano, and is now a highly
prestigious classic regularity trial reserved for just 150 cars registered
between 1906 and 1981, and owned by collectors from 15 different
nations.
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The Ferrari Gran Tour Milano Sanremo, however, will run slightly ahead
of it and feature a large group of Ferraris built between 1982 and the
present.
It takes place between Friday 11th and Sunday March 13th and will
take in Turin en route. The cars will also pass through the countryside
and cities of Lombardy, Piemonte and Liguria, regions renowned for
their beauty, rich cultures, economic success, superb cuisine and fine
wines.
For this unique, never-to-be-repeated occasion, the cars will gather at

the Autodromo di Monza for technical and sporting scrutineering. After
this, they will parade through the streets of central Milan where
extremely rare vehicles built between 1861 and the present day will
also be exhibited to celebrate the 150th anniversary of the unification
of Italy by looking back over 150 years of transportation.
The regularity trial proper begins from Milan’s Duomo on the Friday
evening. The first stage takes the participants to Turin, Italy’s first
capital city. The following day they will set off again, this time bound for
the halfway point at Sanremo where they will stop for lunch. The cars
will then make their way though the entire Northern Riviera and its
hinterland, ending their day in Genoa.
The third stage will see them make the return journey to Milan for the
prize-giving ceremony and meal.
>Ferrari Tribute to Mille Miglia -

After the first edition’s great success last May the second Ferrari
Tribute to 1000 Miglia has announced today.
The event, an authentic race, passing just minutes before the most
famous Italian road race will host 130 Ferraris built from 1958 until
today.The 130 Ferraris will therefore start the race of the historical cars
Page 17 of 50

participating in the famous Mille Miglia. The race starts on Thursday, 12

May 2011 in Brescia, following the original route to Verona, Bologna
and Imola on the first day. On Friday the participants will proceed after
a special test at the Imola circuit, to San Marino and, after having
crossed Umbria, arrive in Rome. The capital will welcome the precious
cars participating in the “Tribute” and the Mille Miglia with a special
event at the Castel Sant’Angelo.
On Saturday, the third and last day, the cars will drive on the famous
via Cassia to Siena with a check point on the main square where the
Palio is held, to Florence and the Piazza della Signoria, and on the Futa
and the Raticosa passes. In the afternoon the cars will arrive for
another special test on the Fiorano race track, after the participants
visit of the Ferrari Works. Later on the cars will drive towards Brescia
where a final show in honour of their participation will be held.
>Ferrari Driving Courses-

Taking part in a Pilota Ferrari driving course enables you to learn from
the people best equipped to teach you. Ferrari’s driver-instructors are
all professionals with years of Ferrari driving experience behind them
and are skilled in accompanying “beginners” from the most basic to the
most advanced level.
1 Driving Courses-
Pilota Ferrari
“Pilota Ferrari” is a sports driving course, reserved for Ferrari clients.
The course is held at Ferrari’s own Fiorano Circuit. The course is an
intensive, tried and tested programme of professional and didactically
effective instruction.
2 Pilota Ferrari - Advanced course
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The Pilota Ferrari – Advanced Course is a sports driving course reserved

for Ferrari clients who have already completed the basic Sports Driving
Course. It takes place at the Fiorano Circuit near the Ferrari complex in
Maranello, in the Italian province of Modena. The Advanced Course
further develops the techniques and content taught in the first course.
3 Pilota Ferrari - Evolution course

The Pilota Ferrari – Evolution Course is a sports/racing course specially
developed by Ferrari. Because of the advanced technical content on
which the driving sessions are based, the Evolution Course is only open
to drivers who have already completed the Pilota Ferrari – Advanced
Course.
4 Pilota Ferrari - Challenge Driver School

The Challenge Driver School is the toughest of all Pilota Ferrari courses,
and takes the sports driving concepts developed in the three previous
levels to their natural conclusion. It is designed to offer clients a
superbly professional and technically evolved service. The theory and
practice acquired in a Pilota Ferrari – Evolution Course are prerequisites
for all aspiring Challenge Course participants
>Ferrari Formula 1 Club-
The Ferrari Formula 1 Club refers to all those who want to experience
the atmosphere at a Grand Prix first-hand in an incredible and exclusive
context right next to the main protagonists: the cars, the drivers and
the Ferrari team.
Page 19 of 50

THE FACTORY
INTRODUCTION
A town in northern Italy, near Bologna, Maranello has been home to

Ferrari since the 1940s. At more than 250,000 sq metres, the factory's
45 buildings house more than 3,000 workers. It is here that passion,
innovation and technology combine to create the company’s GT and
Formula 1 cars. On 3 December 1942, planning permission was granted
for a small plant making machine tools in Maranello. From the Scuderia
Ferrari headquarters in Via Trento Trieste in Modena, Enzo Ferrari
chose to go to Maranello because, as he wrote in his memoirs, he
owned "a piece of land in the immediate vicinity of where the factory is
today".
Foundry
Page 20 of 50

The Light Alloys technology area is where the components of Ferrari 8-

and 12-cylinder engines take shape. Manufacturing is organised in two
teams: one for special castings (which produces prototype parts for
volume production and parts for the racing team) and one for industrial
castings for GT cars.
The ATLL's role is to produce castings using two different techniques: in

shells (permanent steel moulds) with the molten metal is poured at a
temperature of 720° C and in sand moulds, where the temperature of
the metal reaches 740° C. The characteristics of the modern systems
used in this area make it possible to achieve precision casting
geometries, and thicknesses of just 2-3 millimetres.
The primary alloy used (aluminium and silicon) reaches the foundry in
ingots and is checked by spectrometer to establish the composition and
percentage of the elements. After analysis, the alloy enters the casting
furnaces (two medium frequency induction furnaces with a capacity of
1000 kg/h, and one dry hearth gas furnace), and is then chemically
treated and modified. The next phase of founding involves artificially
degassing the alloy prior to passing it to (electric) holding furnaces
which keep it at a set temperature until casting.
Both techniques require the use of "cores", inner moulds which are
inserted into the shells and the sand moulds to create the internal
cavities of the casting. Production of certain types of engine may
require the use of more than 100 of these components. Once they have
Page 21 of 50

been emptied and cleaned of all the sand, the castings are cut and
trimmed, before being heat treated to obtain the required mechanical
characteristics.
To reach the high quality and reliability levels that are set by Ferrari's
engineers, the Light Alloy technology area checks all its castings visually
and with radiographic and fluoroscopic control apparatus. Hardness
and traction tests are also performed to certify the conformity of the
mechanical characteristics of the castings. This test uses scale models
that are cast together with the parts and which must pass yield point,
peak load and elongation percentage tests.
All these stages are performed in one of the most advanced aluminium
alloy casting plants in the world. A modern construction built in 1993
and developed around the requirements of the staff who work in an
environment that is unusually cool, clean and quiet.
Prototypes and New Cars
This department constructs prototypes of new cars and tests the

function of groups and components of the chassis, engine, transmission
and body. Data from the new engine is also analysed, in particular that
relating to exhaust gases, ensuring that emission levels conform to
regulations in all the global markets in which Ferrari has a presence.
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Once checked, the car undergoes a rigorous road and track test where
the smoothness of the gear changes, road-holding and brakes are all
verified.
Ecology between the Lines
The Mechanical Workshop, which opened in 2001 and covers a surface

area of 15,000 square metres, comprises fifteen work areas. Each of
these, devoted to a specific activity, contains workstations with
machine tools and CNCCAD centres, offices, metrological rooms and
two green areas. A balcony specially designed for visitors allows them
to observe the various stages of the work process.
The project for Lavorazioni Meccaniche Motori (Mechanical Workshop)

building, produced by Marco Visconti, created a space in which high
technology, sophisticated craftsmanship and environmental
Page 23 of 50

sustainability are combined synergetically. In order to attain this result,

the architect focused on two factors in particular:
natural lighting (300 lux), modulated by careful attention to the

exposure to solar gain: on the south elevation, a brise-soleil with
swivelling aluminium fins softens the direct light with a series of
shadows; on the east elevation, three "conservatories" shaded by
blinds with a vertical movement filter the sunlight, also helping to heat
the building in winter;
environmental control, obtained through a clear and smooth flow of

work, with the fifteen work areas well spaced out and wide corridors
that can be used by several work teams at once. Other important
elements include the excellent soundproofing (the noise level does not
exceed 73 decibels) and the air conditioning/filtering of the working
environment. Of fundamental importance in the building's design is the
osmosis between interior and exterior with the garden surrounding the
building, which, by contrasting with the glass and metal shell, stresses
it, and the islands of vegetation inside that help to reduce the
dominance of technology in the work areas.
All the facilities
Page 24 of 50

Gestione Sportiva
The central Gestione Sportiva building is home to all the Formula 1
departments including General Management, headed by Stefano
Domenicali. Also in the building is the Direzione Sportiva, Logistics, the
Controllo di Gestione, Human Resources, the Purchasing Office and the
Information Systems department. The Chassis Department and the
Engine Department are also based here, along with the planning and
technical offices. The second building is where the Engine Assembly
departments, the Transmission department, and the Hydraulics and Car
Mounting departments are found. This is also where the single-seaters
are assembled and started up before being taken out on the test track.
The final building is where engines under development, and those just
assembled, are tested.
The Composites Area

The Composites Area works exclusively for Ferrari’s F1 cars. It
constructs the bodywork and all the carbon-fibre components for use
on a single-seater. The department also makes aerodynamic changes to
the cars throughout the season, and is one of the most advanced (and
secret) of Ferrari departments.
Mechanics
The Gestione Sportiva's Mechanics team produces all the mechanical
parts of the chassis and engines for the Formula 1 cars, in particular,
the transmission and cooling systems. All the parts produced here are
checked thoroughly and then mounted on the single-seaters.
Logistics
Situated between the Fiorano circuit and the GES base, Logistics is
responsible for making sure the team has everything it needs to
compete in an F1 Grand Prix. Thirty tons of materials, 90 technicians,
mechanics and other personnel have to be transported to and from
Page 25 of 50

every race, so it’s essential that Logistics is as streamlined and efficient

as possible. The compact, metallic shape of the building – it looks like
an airship – has been perfectly planned to deal with the hectic pace of
the Logistics department. The flexibility of the workspace and the
comfortable working conditions were key factors for Ferrari when
designing the building, and each car has its own area for loading and
maintenance.
F1 Wind Tunnel
In 1998 the Wind Tunnel opened. Designed by one of Italy’s leading
architects, Renzo Piano, it can be used with 65% scale models and full-
size models.
The Wind Tunnel is equipped with the most modern system of data
acquisition, both analogue and digital, and a sophisticated system of
measuring wind force. The wind is generated by a 2,000 kW fan
Page 26 of 50

measuring over five metres in diameter.
Fiorano Circuit
Fiorano Circuit was constructed in 1972 on a site close to the Maranello
factory.
The track, equipped with a closed-circuit television system, telemetry
and chronograph, is used for testing Ferrari F1 single-seaters, GT cars
and Maseratis.
The track length was originally 2948.50 metres; in 1996 a new chicane
was added and its length extended to 2976.41 metres.
The Fiorano designers wanted to reproduce various features of the
tracks used on the World Championship tour. The chassis is put through
its paces on the bends, and there is a 'steering pad' for tyre
development. In 2001 and 2002, the circuit was fitted with a unique
irrigation system that can completely wet the track in just a few
minutes and absorb much of the surface water. The asphalt has also
recently been upgraded with Cariphalite Grand Prix Bitumen,
developed by Shell, which guarantees maximum grip and optimal
drainage.
In the past, the central building housed the offices of Enzo Ferrari.
There are still offices there today and, in the loft space, a gym where
the drivers can work out. There is also an 80-seat stand and a secure
garage area, so the squad can carry on working in all weathers.
Page 27 of 50

The Chairman's building

The Chairman's building was built in 1979 and then extended in 1986
right into the centre of the courtyard that marks the boundary of the
old Ferrari site. The building is home to various different departments,
but it still remains at the heart of the company, housing the Chairman's
office as well as that of the Vice-Chairman, the General Director and the
Finance Director.
Product Development Centre

The Product Development Centre was planned by the designer Fuksas,
who wanted to provide the engineers and technicians with inspiration
as they 'invent' the Ferraris of the future.
This building symbolises the essence of the creative process, thanks to
Page 28 of 50

its glass walls, which create an air of transparency, where ideas and
individuals can move freely to create the Ferraris of the future.
Restaurant
Designed by Marco Visconti, the new Company Restaurant marks a
departure, in terms of architectural expression, from the geometrical
precision of the surrounding buildings. The main structure shields the
interior from direct sunlight, and the corrugated steel covering creates
natural ventilation.
The complex is arranged over three levels. The covered piazza on the
ground floor overlooks Viale Enzo Ferrari and gives workers a place to
meet and socialise. A training centre and the kitchen, with a calming
hanging garden, are on the first floor.
The top floor is home to the light and bright dining area, with vast
arched windows, adding to the sense of space. The furniture is
designed by Cappellini, and is laid out in islands to allow people to
gather in groups. As much attention is put into the dining experience as
into the environment, with a focus on quality ingredients, menu variety,
and service.
Galleria Ferrari Museum

Opened in 1990, the Galleria Ferrari Museum takes visitors on a journey
Page 29 of 50

through the company's history, as well as giving them the chance to

admire some of the rarest Prancing Horse cars still in existence.
It also has a Formula 1 section featuring a reconstruction of the pit lane,

using original pits and pit walls, plus the single-seaters that won Ferrari
five consecutive Constructors' and four consecutive World
Championship Drivers’ titles.
One floor of the Galleria is devoted entirely to technological innovation,
reinforcing the extent of the technology transfer from single-seaters to
GT.
2004 saw the completion of the Galleria Ferrari's extension, which adds
a new 800 square-metre, two-storey structure to the existing building.
The new section houses themed exhibitions, a shop and a café.
Page 30 of 50

EUROPE
FERRARI WEST EUROPE
Ferrari North Europe Ltd is headquartered in Slough, England, and is a

wholly-owned subsidiary of Ferrari S.p.A. with responsibility for the
United Kingdom, Scandinavia and Russia. The company supports its
authorized dealer network with sales and after-sales assistance,
customer service, sales and technical training, and warranty
administration among other services. The company also supports the
development of the Ferrari brand in the UK, Scandinavia and Russia. A
wholly-owned subsidiary of Ferrari S.p.A., Ferrari North Europe Ltd
accounts for approximately 13% of Ferrari's global automotive sales
and employs 12 people at its Slough headquarters.
The brand is represented by a total of 24 dealerships (sales and

aftersales facilities) in the Ferrari North Europe region:
United Kingdom
The Ferrari brand in the UK is represented by a network of 15
authorised dealerships with both Sales and Aftersales facilities which
are located in London, St Albans, Egham, Sevenoaks, Colchester,
Nottingham, Birmingham, Leeds, Manchester, Edinburgh, Swindon,
Cardiff, Exeter, Lyndhurst and Belfast. There is also one Official Service
Centre in London and three Official Body Repairers, located in Slough,
Derby and Edinburgh.
Denmark
The Ferrari brand in Denmark is represented by an authorised
dealership with both Sales and Aftersales facilities located in Allerod.
Finland
The Ferrari brand in Finland is represented by an authorised dealership
with both Sales and Aftersales facilities located in Espoo.
Page 31 of 50

Sweden
The Ferrari brand in Sweden is represented by two authorised
dealerships with both Sales and Aftersales facilities located in Malmo
and Stockholm.
Contact us:
Ferrari North Europe Ltd
275 Leigh Road
Slough, Berks. SL1 4HF
United Kingdom
Tel: +44 (0) 1753 878700
Ferrari South West Europe is based in Levallois-Perret, near Paris and

manages the markets of Belgium, Luxembourg, France, Italy, Portugal
and Spain.
Ferrari South West Europe employs 15 people managing sales and
after-sales, customer service, PR and Marketing activities in
collaboration with the official dealer network.
The markets combined account for approximately 20% of Ferrari's
global automotive sales.
A total of 27 official dealerships are representing the brand in the South
West Europe region:
France : 9 dealerships: Paris (2 dealers), Bayonne, Bordeaux, Cannes,

Lyon, Aix en Provence, Mulhouse and Toulouse.
Monaco: 1 dealership in Monte Carlo.
Belgium : 3 dealerships: Brussels, Gent and Antwerp.
Luxembourg : 1 dealership
Italy : 8 dealerships: Torino, Milano, Verona, Modena, Perugia, Roma,
Bari and Ragusa.
Spain : 4 dealerships: Madrid, Barcelona (with a sales place in Valencia),
Vigo and Marbella
Portugal : 1 official dealership in Lisbon
Page 32 of 50

Contact us:
Ferrari South West Europe
49 Avenue George Pompidou
92 593 Levallois-Perret
France
Tél : + 33 (0)1 49 64 54 54
Fax : + 33 (0)1 49 64 54 79
FERRARI EAST EUROPE
Ferrari Central and East Europe is based in Wiesbaden, Germany. The

company provides services and support to its authorized dealer
network with sales and after-sales, customer service, PR and Marketing
activities in the following twelve markets: Austria, Czech Republic,
Germany, Greece, Hungary, Israel, Poland, Romania, Russia, Slovenia,
Switzerland and Turkey. The company also supports the development
of the Ferrari Brand in Central and East Europe by participating in
motorsports, cultural and social activities. All those twelve markets
combined account for approximately 24 % of Ferrari's global
automotive sales. Ferrari Central and East Europe employs
approximately 15 people in its headquarters in Wiesbaden.
A total of 39 official dealerships are representing the brand in the

Central and East Europe region:
Austria
The Ferrari network in Austria is comprised of 2 authorized dealerships
in Vienna and Salzburg.
Page 33 of 50

Czech Republic
The Ferrari network in the Czech Republic is comprised of 1 authorized
dealership in Prague.
Germany
With its network of 18 authorized dealerships and two service-point
and with a share of 12% of the Ferrari global sales, Germany represents
the third largest market for Ferrari worldwide and the second largest
market in Europe. The dealerships are based in München,
Radebeul/Dresden, Berlin, Hamburg, Stuhr/Bremen, Hannover, Kassel,
Meerbusch/ Düsseldorf, Köln, Mühlheim-Kärlich/ Koblenz,
Holzwickede/ Dortmund, Frankfurt/Main, Stuttgart, Singen, Starnberg,
Osterhofen, Bayreuth and Dettelbach/Würzburg.
Greece
The Ferrari network in Greece is comprised of 1 authorized dealership
in Athens.
Hungary
The Ferrari network in Hungary is comprised of 1 authorized dealership
in Budapest.
Israel
The Ferrari network in Israel is comprised of 1 authorized dealership in
Tel Aviv.
Poland
The Ferrari network in Poland is comprised of 1 authorized dealership
in Warsaw.
Page 34 of 50

Romania
The Ferrari network in Romania is comprised of 1 authorized dealership
in Bucharest.
Russia
The Ferrari network in Russia is comprised of 1 authorized dealership in
Moskow.
Slovenia
The Ferrari network in Slovenia is comprised of 1 authorized dealership
in Ljubljana.
Switzerland
With some 300 cars sold annually, Switzerland is considered the market
with the highest concentration of Ferrari automobiles worldwide in
relation to its population. The network is comprised of 9 authorized
dealerships in Basel, Urdorf/ Zürich (ZH), Zug, Grancia (Tessin),
Hinterkappelen (Bern), Sion, Lausanne, Geneva, Stein.
Turkey
The Ferrari network in Turkey is comprised of 1 authorized dealership
in Istanbul.
Contact us:
Ferrari Central and East Europe
Stielstr. 3b
65201 Wiesbaden
Germany
Tel +49 (0)611 28 409-0
Fax +49 (0)611 28 409-26
Page 35 of 50

FERRARI NORTH AMERICA
Ferrari North America, Inc., headquartered in Englewood Cliffs, N.J.,

is the exclusive North, Central and South American importer of
Ferrari vehicles. The company supports its authorized dealer
network with sales and after-sales assistance, customer service,
sales and technical training, and warranty administration among
other services. The company also supports the development of the
Ferrari brand in the Americas by participating in motorsports,
cultural and philanthropic activities. A wholly-owned subsidiary of
Ferrari S.p.A., Ferrari North America accounts for approximately
30% of Ferrari's global automotive sales and employs
approximately 60 people, primarily at its New Jersey headquarters.
Customer Support programs offered include:
Ferrari Roadside Assistance, a 24 hour / 7 day a week breakdown

assistance and vehicle recovery program that is available to all new
vehicle and Ferrari Approved Certified Pre-Owned Vehicle during
the warranty period of the vehicle. Assistance can be arranged by
calling (toll free): 1-866-788-6760.
Ferrari Concierge, a customer care service for clients that offers

information and support for all Ferrari events and programs. The
Concierge also assists clients with information and registration for
driving programs, F1 Paddock Club, factory tours, and many other
special client programs. The Concierge is open 10am – 5pm EST and
can be reached at 1-866-551-2828 or by email at
support@ferrarisupport.com.
Ferrari's Corporate Showroom on 410 Park Avenue is located in the

heart of midtown Manhattan. Ferrari's Park Avenue showroom is a
fitting addition to one of the world's great economic and cultural
Page 36 of 50

capitals.
Contact us:
Ferrari North America
250 Sylvan Avenue
Englewood Cliffs, NJ 07632
Tel: (201) 816-2600
• FFS
Ferrari Financial Services to offer customers a wide range of

personalized, flexible financial programs designed to facilitate the
purchase or lease of all types of Ferraris, from the current model
range to Formula 1 single-seaters and classics. Who understands a
Ferrari customer's unique financial needs better than the company
that designed the car of their dreams?
Based in Englewood Cliffs, NJ, Ferrari Financial Services offers

financing through our network of Authorized Ferrari Dealers in the
United States.
Premium Programs
Ferrari Financial Services' Premium Ownership and Premium

Leasing Programs offer a unique personalized approach to
purchasing or leasing a new or pre-owned Ferrari. Whether you
prefer to own or lease, we will provide many flexible options that
can be customized to satisfy any financial need.
At Ferrari Financial Services, we believe that leasing is an ideal

option for our Ferrari customers. Thanks to our customized suite of
financial packages expressly tailored for the Ferrari model range, it
is now possible to lease a Ferrari without having to invest your
money today. You can use the money saved for other purposes
because you only pay for the portion of the car that you use. At the
Page 37 of 50

end of the contract term, you may purchase the car outright or
return the car to Ferrari.
Financing the dream
Installment finance programs (conventional or balloon) are

designed to make purchasing a Ferrari a dream come true. This
option is ideal for anyone who wishes to experience the
unparalleled feeling of Ferrari ownership, but prefers a lower up-
front payment. Whether financing a new or pre-owned Ferrari, our
specialized products are designed for exotic and high-line cars that
retain their value and collectability over time. Needless to say, this
includes most Ferrari models, regardless of price or model year.
Our very specific knowledge of the value surrounding these unique
vehicles has allowed us to tailor a range of financial services
otherwise difficult to obtain through traditional channels. In fact,
banks and ordinary finance companies find it nearly impossible to
estimate risk with regard to the value of these vehicles. Thanks to
Ferrari Financial Services, it is now possible to finance or lease your
piece of this famous Italian icon.
As carefully crafted as the cars they represent, these services were

developed to offer owners a level of customer service
commensurate with the Ferrari brand.
Page 38 of 50

• Insurance Services
Ferrari North America has partnered with Marsh Private Client
Services, a division of one of the world's leading risk and insurance
group, to offer The Ferrari Automobile Insurance Program. This
program was designed to provide coverage commensurate with our
dedication to excellence.
Benefits of this program:
- Coverage You Need

- Locked in vehicle value for the entire policy term
- Broadest coverage in the industry
- Higher Liability Limits
Call 1-866-627-7472 to speak directly with a Marsh representative.
• Power
For greater peace of mind, Ferrari offers owners of pre-owned cars
the possibility of purchasing extended service coverage similar in
extent and benefits to the manufacturer's new car warranty.
Depending on the age of a car, an owner can choose from a wide

range of coverage packages that vary from the third year extensions
for cars under three years of age, to Power Train coverage for older
cars up to eight years old and a maximum of 56,000 miles.
Thanks to the official Ferrari Power service coverage, all repairs and
parts included in the various levels of the Power plan will be
performed without additional charge by an authorized Ferrari
dealership's service center.* Due to state laws, Authorized Ferrari
Dealers in Florida may perform Ferrari POWER coverage related
repairs but cannot sell any Ferrari POWER coverage.
Page 39 of 50

• Driving Programs
- Ferrari North America prides itself on offering clients an

ownership experience that goes beyond the ordinary and captures
the Ferrari mystique. To fully experience the incredible
performance capabilities for the range of Ferrari automobiles in a
safe and luxurious environment, enroll in one for the following
driving school programs:
- Ferrari Driving Experience: the North American version of the

famed Pilota Ferrari driving course, this experience is offered in the
mountains of Quebec at the famed Le Circuit Mont-Tremblant.
Accommodations are at the five star Hotel Quintessence.
- Pilota Ferrari: the original Ferrari driving course offered in Italy on

Ferrari's own Fiorano test track. Here owners can enjoy the spirit of
Ferrari first hand with the men and women who make Ferrari what
it is.
Marketing strategy
Ferrari North America is a myth and a legend in the automotive
industry.
The Ferrari tale is one of an astounding and unique worldwide success.
An unparalleled one.
Ferrari success cannot be measured in terms of revenues and sales, or
in terms of market capitalization. Ferrari never made an IPO and is not
even quoted in any stock exchange market. Ferrari success has to be
measured only in terms of Brand Value and Product Value.
Probably the Ferrari brand is worth more than the Google brand, the
Apple brand, Nike, GE, IBM, BMW, Mercedes, Exxon, Shell, or any other
brand.
Page 40 of 50

No other brand has the allure of the Ferrari Brand.
Ferrari is known and is highly valued everywhere in the world. From the
US to Japan, from Germany and Switzerland to India, to France,
Australia, New Zealand, Russia, Brazil and Argentina.
Yet, Ferrari never spent a penny in advertisement.
Page 41 of 50

FERRARI ASIA PACIFIC, MIDDLE EAST &

AFRICA
From its headquarters in Shanghai, Ferrari Asia Pacific supports 11
markets covering two continents including some of Ferrari S.p.A's
newest and most exciting markets as well as some of its most
established.
It was in the emerging market context in China that in 2004 Ferrari
made its first steps to define the structure which would then go on to
centrally coordinate the sales and brand management related activities
for the whole of the Asia Pacific region.
Now after five years of operations, working closely with its newly
formed business units in Japan and China, as well as with its third party
importers in Australia, New Zealand, Indonesia, South Korea, Malaysia,
Taiwan, Singapore, Thailand, Philippines, Hong Kong and Macao,
overcoming all language, time difference, Ferrari Asia Pacific region
accounts for 18% of total annual global Ferrari sales.
APAC Events
Exclusive events have always been an essential element of the Ferrari

customer experience, and this is no different in the Asia Pacific region.
Indeed, Corso Pilota driving school days held in China and now in Japan
allow customers to enjoy the unique opportunity of learning how to
handle their thoroughbreds with tuition from professional racing
drivers.
Furthermore, Ferrari Festivals also held and in China and Japan have
also allowed customers to put their machines through their paces along
side historic Formula 1 cars and FXX super cars.
And of course Ferrari customers have the unique opportunity to stand
along side the Scuderia Ferrari team in the Ferrari F1 Club, as they
Page 42 of 50

battle it out for victory in the regions six Grand Prixs. Ferrari China
Ferrari Maserati Cars Int. Trading (SH) Co., Ltd is a joint-venture
between Ferrari S.p.A and China's Poly Technology Co., Ltd., with
Ferrari being the major shareholder. This company was officially
registered in Shanghai in August 2004.
As well as managing the Ferrari brand in China, the company also
supports the authorized dealer network in ten of the most important
cities in China being Shanghai, Beijing, Hangzhou, Chongqing, Chengdu,
Guangzhou, Shenzhen, Qingdao, Dalian and Nanjing.
Ferrari Japan
Ferrari Japan KK, is a wholly-owned subsidiary of Ferrari S.p.A. and has
been the official Ferrari importer in Japan since July 2008.
Japan is one of Ferrari's most critical markets and accounts for over
40% of total sales within the Asia Pacific Region.
The official Ferrari network is represented with Sales and Aftersales
facilities within the key metropolitan cities of Tokyo, Nagoya, Osaka,
Fukuoka, and Hiroshima. Within 2009 a second dealer was added to
Tokyo in order to support growing potential.
Australia & New Zealand

The Ferrari Importer in Australia and New Zealand is European
Automotive Imports Pty Ltd (EAI) which is part of Ateco Automotive Pty
Ltd. EAI manages the Ferrari brand in Australia and New Zealand and
supports the official dealer network.
Australia is one of the Asia Pacific Region's most mature markets with
the network comprising Sales and After Sales facilities located in
Sydney, Melbourne, Brisbane, Perth, and Adelaide.
The Ferrari brand in New Zealand is represented for both Sales and
Aftersales in Auckland and Aftersales only in Christchurch.
Page 43 of 50

Hong Kong
For over 20 years, the Ferrari brand in Hong Kong has been represented
by Ferrari S.p.A's official importer Italian Motors via 3 sites within the
region covering Sales and Aftersales.
These facilities are represented across the critical locations of Hong
Kong Island, Kowloon & the New Territories.
Indonesia
The Ferrari brand in Indonesia is represented by Ferrari S.p.A's official
importer PT. Surya Sejahtera Otomotif via a Sales and Aftersales
location in Jakarta.
South Korea
The Ferrari brand in South Korea is represented by Ferrari S.p.A's
official importer Forza Motors Korean Corporation via a Sales and
Aftersales location in the countries capital Seoul.
Malaysia
The Ferrari brand in Malaysia is represented by Ferrari S.p.A's official
importer Naza Italia Sdn Bhd via a joint Sales and Aftersales location in
Kuala Lumpur.
Taiwan
The Ferrari brand in Taiwan is represented by Ferrari S.p.A's official
importer Modena Motori Taiwan Ltd via a Sales and Aftersales location
in Taipei.
Singapore
The Ferrari brand in Singapore is represented by Ferrari S.p.A's official
importer Ital Auto Pte Ltd.
Page 44 of 50

Thailand
The Ferrari brand in Thailand is represented by Ferrari S.p.A's official
importer Cavallino Motors Co Ltd via a Sales and Aftersales location in
Bangkok.
Philippines
The Ferrari brand in Philippines is represented in Aftersales only via
Formula Sport Inc in Manila.
Ferrari Middle East & Africa is based in Dubai, United Arab Emirates
(UAE). The company provides services and support to its authorized
dealer network with Sales and After-Sales, Customer Service, PR and
Marketing activities in the following nine markets: Bahrain, Egypt,
Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, South-Africa, UAE.
The activities in these nine markets represent 8% of Ferrari's global
automotive sales in 2009. Ferrari Middle East & Africa employs 6
people in its headquarters in Dubai.
A total of 12 dealerships are representing the brand in the Middle East

& Africa region:
Bahrain: 1 official dealership in Manama

Egypt: 1 official dealership in Cairo
Kuwait: 1 official dealership in Kuwait City
Lebanon: 1 official dealership in Beirut
Oman: 1 official dealership in Muscat
Qatar: 1 official dealership in Doha
Saudi Arabia: 2 official dealerships in Riyadh & Jeddah
South Africa: 2 official dealerships in Johannesburg & Cape Town
UAE: 2 official dealerships in Dubai and Abu Dhabi.
Page 45 of 50

CONCLUSION
All racing fans are very familiar with the famous Ferrari "prancing horse" symbol.
The famous symbol of Ferrari is a black prancing horse on yellow background,
usually with the letters S F for Scuderia Ferrari.
When you're talking about machines built for speed, they don't get much faster or
sexier than those from Ferrari. Founded more than 60 years ago, the Italian brand
has secured a berth at the top of the heap with its high-dollar, high-performance
Page 46 of 50

sports cars.
. It has progressively widened its range using visionary planning both on a design
level and on the quality of work produced.
In 2004 Ferrari’s annual sales reached over two and a half billion dollars. Ferrari is
known for its world class production and ultra high performance. They are sold at
dealerships all over the world from Virginia to California, and Europe to South
America. Some Ferrari’s are priced well above $500,000 because the brand is
known for its unmistakable quality. Everything from the one of kind engines to the
genuine Italian leather seats put the Ferrari in an automobile class of its own. The
name Ferrari is a huge marketing tool all by itself because it is synonymous with
quality. Ferrari is also a strong reason why Formula One racing has become a sport
watched around the globe. Formula One has held numerous racing events in Italy
that over time had brought in millions of dollars to the economy and made Italy a
hotspot for racing car fans from around the world. This was the original idea that
Enzo Ferrari envisioned when he first established his car making empire. Ferrari’s
partnership with Formula One is not the only business dealings Ferrari has with
other multiple billion dollar corporation. There has been a long standing
partnership between Ferrari and the Shell Corporation. Shell test new gas additives
and oil ideas on some of the Ferrari cars and also provides gas and oil for the
Ferrari race team. Some of Shell’s most efficient gasoline has been a direct
outcome of the partnership between Shell and Ferrari. Other aspects that make
Ferrari one of the most powerful brand names in the world is the fact that it has
internally managed many other products such as clothes, watches, eyewear, and
even perfume while taking advantage of its famous logo which is a prancing horse
Page 47 of 50

in front of a yellow shield. Ferrari has even gone as far to have an official
magazine that consists of numerous subscribers from all around the world. Ferrari
was also number one in 100 Best Workplaces in Europe by the Financial Times in
2007.
Finally would like to conclude that Ferrari has reached great heights because of its
services, quality of product and customer relationship.
Top managers and the best working conditions are the basic elements of Ferrari's
strategy today.
A town in northern Italy, near Bologna, Maranello has been home to Ferrari since
the 1940s. At more than 250,000 sq metres, the factory's 45 buildings house more
than 3,000 workers. It is here that passion, innovation and technology combine to
create the company’s GT and Formula 1 cars.
Ferrari has always been choosing the best possible partners to reach its goals in
terms of excellence and highest quality in the production of Ferrari road cars.
As a sign of gratitude and recognising the surplus value added to the results
achieved by the Company, Ferrari established a prestigious award: Il Podio - the
Podium - which has been presented since 2001 to those suppliers, who stand out in
terms of quality and excellence.
Page 48 of 50

Since 2001 the Podio is the event dedicated to Ferrari’s suppliers and technical
partners, where the companies, standing out thanks to their excellence, innovative
capacities and product development - in partnership with the Prancing Horse -
receive an award.
The value of winning decisions
The value of a great company can also be found in the capacity to choose excellent
partners, able to guarantee and preserve the fundamental properties Ferrari needs to
plan and build every single model.
When you're talking about machines built for speed, they don't get much faster or
sexier than those from Ferrari. Founded more than 60 years ago, the Italian brand
has secured a berth at the top of the heap with its high-dollar, high-performance
sports cars.
It has progressively widened its range using visionary planning both on a design
level and on the quality of work produced.
Page 49 of 50

BIBLIOGRAPHY
http://www.ferrari.com/English/Pages/Home.aspx
Page 50 of 50

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INTERNATIONAL BUSINESS T.Y.

It is indeed a moment of great pleasure for us to express our

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Ferrari is a company that values excellence, so it is always looking for

Ferrari values the individual first. A person's freedom to express him or

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The Ferrari plant is a model work environment. The philosophy behind

Ferrari employees also benefit from an extensive range of education,

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And as a result, Ferrari believes that visitors to the Maranello factory

Ferrari Financial Services is the company's own financial services

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>ferrari power -(Ferrari Pre-Owned Warranty)

To further enhance this image and as a testament to the reliability of

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REQUIREMENTS: The car must undergo an inspection by Ferrari's

POWER CUBE: the fourth and/or fifth year warranty

POWER CUBE is a full warranty that offers the equivalent coverage as

it can be purchased only if the additional year of warranty has been

POWER NORMAL : the sixth year warranty

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POWER TRAIN: the 10th year warranty

However, there are two scenarios:

Note: The Ferrari Pre-owned Warranty Programme applies only to

>Ferrari end of life vehicles take back -

Ferrari has always been committed to reducing the environmental

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Premium Ownership Program-

Ferrari Financial Services has created the “Premium Ownership

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The Premium Ownership Program, which has been specifically

The Premium package of services includes:

The suite of specific, innovative services offered by Ferrari Financial

>The value of people-

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>The value of technology -

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For more information or to address your query directly

Ferrari Financial Services is the company's own financial services

Ferrari Formula leasing is a highly innovative purchasing system created

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clients enjoy a worry-free driving experience, contributing to

FERRARI SATELLITE ANTITHEFT SYSTEM For practically absolute theft

FERRARI CAPITAL RISK (insurance product currently available in

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NO CHANGE IN PREMIUM. NO BONUS-MALUS DOWNRATING

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The programme is managed officially by Ferrari S.p.A., and is monitored

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Maintaining and servicing such sophisticated cars is an extremely

Every individual component of a Ferrari is designed and constructed

>Certification and Attestation-

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During the certification process, the cars undergo a thorough inspection

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For this unique, never-to-be-repeated occasion, the cars will gather at

>Ferrari Tribute to Mille Miglia -

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participating in the famous Mille Miglia. The race starts on Thursday, 12

>Ferrari Driving Courses-

2 Pilota Ferrari - Advanced course

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